Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to reach small and medium enterprises.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Navigate the Channel

JANUARY 17, 2024

That presents both B2C and B2B brands with a great opportunity draw audience engagement and to grow brand affinity. And, B2B marketers have taken notice. In fact, B2C brands from large corporations to small startups are already actively participating on the Snapchat platform, but B2B have gotten on the bandwagon more slowly.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Nope, it’s not a typo.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. But to choose the best automation tool for your brand, you need to compare marketing automation software.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Martech Advisor

SEPTEMBER 11, 2019

Amazon is expanding into B2B purchasing with Amazon Business, utilizing their famed efficient global distribution for broad range B2B product shipping. If neither of these options works, then they should abandon the market entirely, (and presumably focus their efforts elsewhere with greater success.).

Amazon 61

Amazon B2B Paid Search Agency Differentiation 61

B2B Marketing Directions

NOVEMBER 22, 2020

Image Source: TrustRadius This month, TrustRadius published the findings of its fifth annual B2B buying disconnect study. The 2021 B2B Buying Disconnect report provides a wealth of valuable insights regarding the sale and purchase of business technology solutions. These surveys addressed a broad range of topics.

Work Management 64

Work Management Marketing Management Buy Research 64

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. No surprise there.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Excelsior Research

SEPTEMBER 7, 2022

What makes Amazon hidden keywords to list products on top? What makes Amazon hidden keywords to list products on top? Today Amazon is world’s largest online shopping website. Amazon has given a better opportunity to small entrepreneurs sell the products worldwide having no special marketing effort. Conclusion.

Amazon 52

Amazon Keywords Product Display 52

Zoominfo

SEPTEMBER 5, 2023

Historically, it’s been difficult to strike a balance between our technical knowledge of AI’s potential and business leader buy-in, especially when a deep understanding of data modeling is not pervasive across a business. The good news?

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Tony Zambito

OCTOBER 27, 2018

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Consider this, in a recent Accenture survey, only 12% of B2B buyers even wanted to meet with a sales representative.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. As a marketer or salesperson, how can you use these tools and channels to your advantage? This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. Group Purchasing Dynamics.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Heinz Marketing

MARCH 16, 2022

By Payal Parikh , Director of Client Engagement at Heinz Marketing. We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). Marketers are becoming more comfortable utilizing AI in their digital marketing strategies than they were a few years ago.

Marketing AI 107

Marketing AI Digital Transformation B2B Marketing Top of Funnel 107

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. So clearly expectations are not being met.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Adobe Experience Cloud Blog

JANUARY 24, 2018

Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. But what you might not be considering is that your search engine strategy and Amazon search strategy should complement one other. Visuals must be thoughtfully designed.

Amazon 134

Amazon Top of Funnel Content Thought Leadership 134

Marketing Insider Group

JULY 1, 2020

According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. If you have to beg for your customer’s attention , and then some more to get them to buy, chances are that your audience is not highly engaged.

Lead Ranking 326

Lead Ranking Lead Scoring Planning Leads 326

Tony Zambito

OCTOBER 26, 2020

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades. Interactions : how do we redesign sales and marketing interactions with buyers?

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May. Let’s get into it!

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Hubspot

OCTOBER 20, 2017

Say you're in the market for a new pair of headphones or a new guitar tuner. According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? Not so fast.

Amazon 76

Amazon Cost Per Click Paid Search Agency Ads 76

Content Marketing Institute

OCTOBER 7, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. Download this week’s PNR: This Old Marketing podcast. In this week’s episode. Show details. (00:01):

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Ad creation is another aspect of B2B marketing that necessitates a human touch.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. Not surprisingly, Wunderman found that online B2B buying had increased substantially.

Research 75

Research B2B Amazon Customer Surveys 75

B2B Marketing Directions

AUGUST 23, 2020

For the past several weeks, a chorus of business analysts and marketing pundits have been proclaiming that the COVID-19 pandemic is driving a substantial step-change in online shopping and buying. e-commerce sales grew 97% Amazon - Online product sales increased 40%. How Will the New Shopping Behaviors Affect B2B?

B2B 85

B2B Amazon Enterprise Management Customer Surveys 85

Hubspot

MARCH 16, 2020

I didn't want to pay for shipping and item tax without even knowing if I was going to love my purchase. Even though ecommerce is a booming industry, projected to earn $6 trillion in 2022 , there's still some anxiety for consumers when buying products through a screen. You may be wondering how try-before-you-buy services work online.

Buy 89

Buy Product Budget Programs Brand Identity 89

Zoominfo

DECEMBER 3, 2019

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. What is Predictive Intelligence?

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. What is ecommerce?

eCommerce 98

eCommerce Trends Marketing AI Amazon 98

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. Millennials make up 59% of all B2B buyers with 30% functioning as the lead buyers at their companies. You’ll see digital marketing trends reflect changing expectations over the next year or so. Sales and Marketing Alignment.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Webbiquity

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This is particularly important for brands with customers who purchase via different routes and devices. Create Omnichannel Marketing Campaigns.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340