KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. claimed that they already allocate between 31% and 50% of their budget toward this initiative.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. said they allocate over 50% of their budget to content. About 35.1% stated that they dedicate between 31% and 50% of their funds to this initiative.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.” Yet this remains a significant disconnect.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Vision Edge Marketing

APRIL 4, 2023

Measuring impact enables more effective data-driven decisions about how to allocate resources and where to focus your efforts. Impact: The Importance of Insights for Better Resource Allocation Measuring the impact of data analytics and insights is essential for determining the value of these resources to your organization.

Lead Scoring 205

Lead Scoring Lead Ranking Allocation Analytics 205

Top Rank Marketing

NOVEMBER 20, 2023

“Key performance indicators (KPIs) should align with your overall business strategy and be SMART - Specific, Measurable, Achievable, Relevant, and Time-bound.” — Art Allen @punsultant Click To Tweet Step 4: Competitive analysis Your B2B marketing campaign won’t exist in a vacuum, so it’s a good idea to research and evaluate your competitors.

Planning 138

Planning Allocation Process B2B Marketing 138

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. More specifically, they are utilizing it to produce higher-quality leads.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. The majority (47%) at least “somewhat agree” that allocating more time/resources to lead nurturing efforts would improve their conversion rates.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels. Marketers Predict Budget Cuts Heading into 2023.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. As marketers continue to use email to grow their customer base, previous research has suggested that it remains one of their most effective channels.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Vision Edge Marketing

DECEMBER 13, 2022

In business, we budget and allocate resources for what is important to the success of the organization. Financial targets and priorities serve as the framework for deciding how much money will be allocated to the various functions. The best place to start is to understand the purpose of a budget. Our personal first-level subaccounts.

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

KoMarketing Associates

DECEMBER 21, 2021

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. As a result, marketers also intend to increase the amount of their budget that they allocate to email in the coming months. Overall, 29.7%

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. Looking ahead, previous research suggests that marketers are not going to hesitate when it comes to investing in social media.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

KoMarketing Associates

NOVEMBER 4, 2020

However, new research shows that there are still numerous challenges in the way for those looking to leverage this methodology. This is followed by budget allocation (45%), data management/silos (37%) and integration with the customer journey (36%). Social Media Marketing and Its Primary Benefits.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. Previous research shows that performance marketing continues to be a challenge as well.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Hive9

APRIL 20, 2021

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. The reality is that many product marketers, despite being allocated a hefty portion of marketing’s budget, don’t have enough of a say in marketing’s planning to begin with.

Allocation 246

Allocation Product Planning Paid Search Agency 246

Marketing Insider Group

JANUARY 8, 2024

Whether social media posts, email marketing, or research, AI streamlines monotonous tasks, which commonly results in increased efficiency, reduced workload, and faster campaign execution. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

Marketing AI 256

Marketing AI B2B Marketing Planning Allocation 256

KoMarketing Associates

NOVEMBER 3, 2021

As marketers look to recover from the impact of the COVID-19 pandemic, new research suggests that they are focusing on refining the customer experience. In general, approximately 76% are now focused on improving the customer experience, and 71% of organizations are allocating more of their budget toward this effort.

Allocation 224

Allocation Budget Programs Touchpoints Content 224

Martech

SEPTEMBER 5, 2023

Social media marketing is the most popular digital marketing strategy, with 61% of B2B marketing budgets including allocations for it. The top uses for AI were content ideation (42%), data collection (41%), ad optimization (40%), and market research (37%).The Nearly 25% are reducing staff as a result of this. Get MarTech!

Marketing Report 130

Marketing Report Allocation B2B Marketing B2B 130

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. These are substantial firms. Let’s review a couple of highlights.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Marketing Insider Group

JANUARY 16, 2023

Image Source: Precedence Research. Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. According to BCG’s research, this strategy delivers an increase of more than 40% in conversion rates.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Vision Edge Marketing

SEPTEMBER 12, 2023

Insight from the SWOT analysis enables you to adjust your strategies and allocate resources accordingly. Successful execution requires leaders to: Align resources, allocate budgets, secure necessary tools, and technology, and assign accountable individuals or teams to execute specific aspects of the strategy.

Planning 226

Planning SWOT Allocation Contingency Planning 226

Top Rank Marketing

DECEMBER 11, 2023

You can set daily or monthly limits, ensuring that you don’t exceed your allocated budget. When you conduct keyword research for your SEO strategy, you will uncover which keywords are driving the most traffic for you and your competitors. Because of this, SEO should receive more attention and budget allocation.

Paid Search Agency 134

Paid Search Agency SEO Allocation Google 134

Martech

DECEMBER 26, 2023

Allocative and representational harm When algorithms inadvertently disfavor customer segments with disproportionate gender, ethnic or racial characteristics due to historical socioeconomic factors inhibiting participation, the result is often described as “allocative harm.”

Marketing AI 112

Marketing AI Allocation Generation Planning 112

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Vision Edge Marketing

DECEMBER 5, 2023

Ecosystem maps guide businesses to confidently allocate their precious resources and fast-track their success. This step often requires conducting research and collecting data. If primary research is not an option, consider secondary research such as analyst report, and leveraging your customer advisory board.

Jigsaw 199

Jigsaw Lead Ranking Allocation Advertising Agencies 199

Navigate the Channel

DECEMBER 15, 2023

Efficient Resource Allocation : Content marketing requires resources, including time, manpower, and potentially budget. Setting clear objectives helps you allocate these resources efficiently. Efficient Resource Allocation : Understanding your audience helps you allocate your resources efficiently.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Vision Edge Marketing

SEPTEMBER 19, 2023

Research by B2B International found that only 14% of B2B companies are truly customer-centric: That is to say, where the customer experience is deeply ingrained in the company culture.

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

The Marketing Blender

NOVEMBER 4, 2022

Keep Learning: How to allocate your marketing budget. There are many options available, so it’s important to do your research and select the channels that will work best for your business. Set & Allocate Your Advertising Budget . Start by allocating a certain percentage of your total advertising budget to each channel.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Almost half (47%) are allocating up to 50% of total budget, and 15% are allocating up to 75% of total budget.

Work Management 98

Work Management Marketing Management Research Allocation 98

Martech

MAY 14, 2024

Significant costs go into branding, from customer research, brand strategy and branding materials to ad buys. Great marketing leaders know how to manage their budgets and allocate resources to improve marketing results. However, this is also the area of marketing where quantifying ROI presents the biggest challenge.

ROI 117

ROI Marketing Attribution Cost per Acquisition Work Management 117

Brandpoint

AUGUST 21, 2023

How do you effectively allocate your resources to achieve remarkable results? Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

US Data Corporation

FEBRUARY 26, 2024

We’ll illustrate this by highlighting the importance of doing market research, setting clear goals, allocating your budget wisely, and monitoring your progress. Simply treat it is a step-by-step process, that when done right, will help support the growth of your business.

Planning 52

Planning Marketing Plans Allocation Paid Search Agency 52