BenchmarkONE

JANUARY 28, 2020

But when it comes to your content marketing , the saying goes, “If a piece of published content isn’t distributed, was it even created at all?” . What you do with your content and how you distribute it matters greatly to its success, so making sure you’re trying various methods will make all the difference. Blog Teaser. LinkedIn Pulse.

Distribution 69

Distribution Content Advertising Mediums Broadcasting 69

Martech

OCTOBER 9, 2023

Building an optimized martech stack is your opportunity to amplify your team’s efficiency in distributing your assets to your consumers. These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently.

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Distribution 118

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Distribute content in many places from one platform.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Marketing Insider Group

JUNE 8, 2021

Distribute this content where your ideal buyers can consume it (i.e., Over time, you’ll learn key insights from this data to make the goal easier to accomplish, such as: Learning which distribution channels work best. Aggregating data in one source of truth. social media, email newsletters, third-party sites, etc.). Image: CMI.

Content Marketing 285

Content Marketing Lead Scoring Lead Ranking Planning 285

chiefmartech

AUGUST 19, 2021

So I was thrilled to see the new Work Automation Index 2021 released by Workato last week, which reports aggregate data about what people at nearly 700 mid-size to large enterprises are actually automating on their platform. Two big interrelated themes in the era of Big Ops : automation and aggregation. Intuitively, this makes sense.

Enterprise Management 141

Enterprise Management Automation Work Management Aggregators 141

ScanmarQED

DECEMBER 6, 2023

Distribution and Price – line charts by week focusing on category brands, key brands by variant and key brands by pack size. Note any changes in distribution or price. daily data in a weekly model), it should be aggregated to the lower frequency. Contextual – Brand and Consumer tracking and research.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. What Is Content Aggregation, Anyway?

Aggregators 240

Aggregators Work Management Marketing Management Service 240

Marketing Insider Group

NOVEMBER 17, 2020

Channels you’ll use to disperse and distribute content (social, email, paid, etc.). Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation. Types of content (blogs, eBooks, webinars, video, etc.)

Marketing & Strategy 361

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 361

Zoominfo

OCTOBER 28, 2020

They don’t let you know someone is searching for your products or solutions as the search volume is spiking, they batch the data and distribute the signals on a scheduled, usually weekly, basis. Let me translate the excerpt in the simple terms: . Let’s start here: Data is a fickle beast. In other words, real-time doesn’t mean real-time. .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Marketing Insider Group

JUNE 1, 2021

Another aspect of quantification is accessing and aggregating data. For content marketing to deliver ROI and be meaningful, you need to be consistent in publishing and distributing it. However, you don’t yet have a comparison. The following month, you’ll have movement up or down and calculate your percentages. Wrangling Data.

Marketing Analytics Tools 337

Marketing Analytics Tools Content Marketing Work Management Marketing Management 337

chiefmartech

JANUARY 10, 2022

But even more so, marketing can benefit tremendously from tapping into the vast wells of customer data that other teams contribute from product, distribution, customer support, accounting, field operations, etc. Aggregation is different than consolidation because it’s not attempting to get rid of all the other apps in your stack.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Parse.ly

OCTOBER 18, 2023

The quick and dominant rise of Facebook to media distribution powerhouse was the focus of urgent and in-depth research from The Tow Center , Reuters Institute for the Study of Journalism , and Pew Research Center. In 2016, on average, 40% of external referrers to the Parse.ly network during 2016, categorized by topic.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Marketing Insider Group

JANUARY 30, 2023

X-Fabric Holds Connected Governance Together: key concepts include harmonizing increasingly distributed data (no small task), synchronizing various applications including BI tools, re-using data and analytics assets, and building/leveraging and cataloging common APIs. and it never gets old!

Thought Leadership 199

Thought Leadership Trends SME Paid Search Agency 199

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc.,

User-Generated Content 115

User-Generated Content Video Marketing Generation Marketing Management 115

ViewPoint

JANUARY 10, 2018

Back during the bingo card days marketers were thrilled to get a list of “leads” and distribute them to sales. Marketers today receive lists of “leads” from content aggregators, web forms and hand raisers who score enough points in marketing automation to apparently warrant attention.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Content4Demand

JULY 13, 2021

It can include both anonymous and known visitor data, but it’s typically considered richer data because it doesn’t rely on aggregate views of outside sources. This data is helpful for ad retargeting and can guide you toward the kind of content you should be distributing to specific verticals or particular accounts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Martech

JUNE 15, 2023

These functions include Executive HQ which aggregates and visualizes data from all media giving access to all spend and performance information; and Media Forecasting iterates and predicts spend performance and recommends further changes to budget allocations.

CMS Development 75

CMS Development Allocation Classified Ads Lead Ranking 75

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hubspot

OCTOBER 25, 2023

I read an HBR article about commission plans that tie bonuses for salespeople to aggregate customer retention rates — plans that theoretically align sales reps‘ self-interest with their companies’ long-term goals. The concept of tying bonuses for salespeople to aggregate customer retention rates is indeed intriguing.

Ethics 67

Ethics Aggregators Customer Satisfaction Cross-Selling 67

ClearVoice

MAY 6, 2024

Optimizing Content Distribution for Personalization Personalizing the content itself is only half the job done. Follow the tips below to personalize your content distribution strategy : Audience segmentation: Leverage customer insights to segment audiences and tailor content delivery accordingly.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

chiefmartech

NOVEMBER 1, 2021

The pattern of aggregation theory in tech stacks — where platforms from data warehouses like Snowflake to collaborative communications centers like Slack increase in value as you connect more things to them — is steadily turning “stacks” into virtual platforms , helping to enable such composability.

Enterprise Management 87

Enterprise Management Gartner Marketing Management API 87

Moz

OCTOBER 15, 2020

We also wanted to offer flexibility with respect to local business aggregator submissions. While all of the plans include Factual, US customers can choose to add the other two major aggregators if they desire broader reach. Local data aggregators. What’s new? Additional directories. Additional directories.

Enterprise Management 65

Enterprise Management Planning Aggregators Distribution 65

Parse.ly

MARCH 18, 2021

The “Other” category above refers to content aggregators, like Google, News Break, Flipboard, and SmartNews. Arendt found that non-Google, niche aggregators saw significant growth in 2020 which is likely because audiences are looking more and more for focus and personalization.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. The tools enable you to maintain complete oversight of all connected social profiles from one location.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

Webbiquity

FEBRUARY 5, 2021

As your audience shifts and distributes itself into different segments over time, old conversion triggers will slowly lose their efficacy. As per SalesHandy, salespeople who sent nine follow-ups saw an aggregate 54% increase in open rates and a 43% increase in response rates. However, it isn’t a one-time effort.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

chiefmartech

FEBRUARY 27, 2024

Marketing is running most of its own martech apps (although the amount of IT-owned, company-wide data and aggregation infrastructure used by marketing is growing). It balances central control and distributed empowerment. Now, the majority of software — both by total number (48%) and spend (69%) — is owned by business teams.

Marketing Management 95

Marketing Management API Eye-Tracking Aggregators 95

Hubspot

OCTOBER 23, 2018

When Facebook wasn't available as an information aggregate, direct traffic to publisher websites went up by 11% -- and use of their mobile apps skyrocketed by 22%. the New York Times mobile app), and other content aggregators like Flipboard. Source: Pew Research Center. Source: Nieman Lab. Apple news), publishers' own apps (e.g.,

Facebook 74

Facebook Aggregators Content Marketing Distribution 74

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Convert

FEBRUARY 7, 2023

the number of visitors) creating a customized experiment results page making a spreadsheet using previous experiment results changing traffic distribution over time creating feature flags from an automated script scheduling data exports to BigQuery, Excel, etc. Using the API, you can aggregate data from several accounts.

API 52

API Work Management Aggregators CMS Development 52

InsightSquared

MAY 25, 2021

All data was anonymized, aggregated and normalized to exclude any outliers that are greater than two standard deviations from the mean.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Salesforce Marketing Cloud

MARCH 25, 2024

That market consists of many small and medium-sized businesses that (in aggregate) carry almost as much market power as the bigger players. Additionally, these businesses make significant contributions to global exports and distribution. SMBs don’t have that luxury, and as a result, they are built for speed.

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

KoMarketing Associates

AUGUST 9, 2016

Marketers are currently relying on marketing distribution technologies for targeted personalization through channels instead of personalizing the content at the point of creation. 49% of marketers cannot measure content performance across channels in aggregate. WHY DO YOU THINK IT REMAINS DIFFICULT FOR DIGITAL MARKETERS TO PROVE ROI?

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

Kevin Indig

MARCH 28, 2023

Kevin Indig • 5 min read Strategy Integrator vs Aggregator Growth Aggregators and Integrators have fundamentally different approaches to Growth. Kevin Indig • 4 min read An introduction to Integrator SEO strategies Integrators scale SEO very differently than aggregators.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Sales Engine

FEBRUARY 2, 2016

The first rule in content marketing is to distribute content where your target audience is. Specifically with Facebook, I know I’ve tried distributing content in the past, placing ads, and building audience with “Likes” to a page, but have been frustrated when it comes to measuring lead conversions and impact into the sales pipeline.

Lead Generation 120

Lead Generation Facebook Lead Scoring Lead Ranking 120

Oktopost

MARCH 20, 2022

By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more. Social listening is also a great way to analyze how your presence stacks up against competitors and industry leaders.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118