Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. YouTube Analytics: General Reports. If you’re trying view YouTube Analytics for the first time, simply visit the YouTube Analytics page directly. To kick things off, we’ll break down the basics.

Youtube 144

Youtube Analytics Video Marketing Optimization 144

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Webbiquity

AUGUST 23, 2011

Direct and referral traffic are highly correlated. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Patience is a virtue, and persistence is rewarded. Syndication is also helpful.

Traffic 100

Traffic RSS Social Media Social Networks 100

Convert

MARCH 10, 2021

5 Hidden Opportunities with Google Analytics. On your endless quest to improve your CRO, you’ve likely come to rely on Google Analytics as a handy KPI gadget. … It was a lack of proper Google Analytics experiments setup. Why Use Google Analytics? Don’t have Google Analytics set up yet?

Marketing Analytics Tools 94

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 94

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

EMagine B2B Blog

OCTOBER 3, 2013

We can use the aggregation of several bits of data to unlock this information. For example, we are able to see which landing pages are receiving search visits in Google Analytics. As marketers, we have previously been able to put a dotted line from our efforts to quantifiable keyword traffic to a website.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Click maps, for example, look like this: But that’s only one type of heatmap used in user research. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Parse.ly

NOVEMBER 16, 2020

If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. Leaves valuable data out of aggregate metrics and averages. Table of Contents.

Analytics 52

Analytics CMS Development Work Management Marketing Analytics Tools 52

Hubspot

FEBRUARY 12, 2013

Blank screens are the enemy of inbound marketing. As an inbound marketer, your job is to take that empty page down a peg or two. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. The example below comes from a friend of mine's website, Factbrowser.

Content 28

Content B2B Thought Leadership Wiki Hubspot 28

DivvyHQ

MARCH 28, 2019

But if I’m a marketing executive making resource decisions, and I’m being told that I need to invest in tools and a team of writers and creatives (internal or agency) to produce blog content, I probably need to see more than just traffic numbers from this endeavor. The Most Important Blog KPIs. KPI #2: Assisted Conversions.

Lead Ranking 92

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 92

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Anyword

OCTOBER 7, 2019

The bottom line, regardless of the type of business goal, publishers have had to start thinking like online marketers in order to survive. . Thinking like a marketer may seem like a simple endeavor on the surface. You can’t really compare publishers’ challenges with those of your average digital marketer. It’s All About the ROI.

Loyalty 55

Loyalty Optimization Correlation Marketing Analytics Tools 55

Anyword

OCTOBER 7, 2019

The bottom line, regardless of the type of business goal, publishers have had to start thinking like online marketers in order to survive. . Thinking like a marketer may seem like a simple endeavor on the surface. You can’t really compare publishers’ challenges with those of your average digital marketer. It’s All About the ROI.

Loyalty 40

Loyalty Optimization Correlation Marketing Analytics Tools 40

DivvyHQ

FEBRUARY 19, 2019

For content marketing managers, “top of mind” isn’t an especially precise descriptor. Nailing down the most useful content marketing metrics, and how to leverage them, is a constant challenge for marketing pros everywhere. Q&A with Andy Crestodina on Content Marketing Metrics. It’s impossible.

Press 48

Press Lead Ranking Lead Scoring Content Marketing 48

Moz

OCTOBER 25, 2019

Does Google provide a tag that identifies traffic sources from featured snippets? Is there a GTM tag for this? Unfortunately, Google does not provide a tag to help identify traffic from featured snippets. They often convert really well and in aggregate they can do wonders for a website.

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Directive Agency

MAY 16, 2017

For example, you can’t tell if your new header is working if your users get so frustrated with waiting that they bounce off before they see it. You can login to Google Analytics to get a baseline of how fast your site is loading. Why Does Site Speed Matter? How to Test Site Speed (Industry Tools).

Lead Ranking 65

Lead Ranking Lead Scoring Enterprise Management Work Management 65

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. This comprehensive approach is called integrated marketing communications. What is integrated marketing communications?

Paid Content 125

Paid Content CMS Development Lead Ranking Work Management 125

Martech

AUGUST 29, 2022

Data is the lifeblood of digital marketing. But the data needs to be good, clean, warehoused and managed, and above all, available for activation in a timely manner. But the data needs to be good, clean, warehoused and managed, and above all, available for activation in a timely manner. Best practices in data-driven marketing.

Marketing AI 112

Marketing AI Marketing Analytics Tools Lead Ranking Cost per Lead 112

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? 15% of B2B brands implement influencer marketing via “consistent, integrated campaigns,” according to research from Traackr and Altimeter Group. To summarize: Target audience = digital marketers.

Content Marketing 102

Content Marketing Planning Top of Funnel Paid Search Agency 102

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96