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Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

Though he disputes the movie’s thesis that no one with Shakespeare’s lower middle class roots could have written such great masterpieces, that wasn’t his aim in writing. He was a master aggregator, one who would certainly be accused of plagiarism if he was a 21st-century artist. But the accusation would be false.

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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. In fact, very few data warehouses perform the specific tasks, most notably identity resolution, customer-level aggregation, and real-time response, needed to support CDP use cases.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

Toss in our Natural Language Processing (NLP) engine as the foundation for how we’re aggregating data, and we’re able to offer refined results that truly reflect buying behavior through spikes in relevant online consumption. Let me translate the excerpt in the simple terms: . Let’s start here: Data is a fickle beast.

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How to Build a Customer-Centric ABM Experience

ANNUITAS

Successful ABM: Implements best-in-class, targeted, and focused marketing. This is done by taking all of your aggregate personas and buying segments, then grouping them together based on behavioral signals and needs like pain points or motivations. So how can we improve the customer experience in ABM? It’s a win-win scenario.

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I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

All this is a very long-winded introduction to Causata , yet another member of this new class. In addition to the raw data, the system can store derived values such as aggregations (e.g., Indeed, several have specifically told me they do not compete with the others. Fair enough, but I still see enough similarity to group them together.

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Introducing SEO Story Ideas: Your New Favorite Content Strategy Tool

Contently

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks.

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3 Supply Chain Strategies for Manufacturers to Manage Rising Costs, Improve Visibility, and Boost Quality

Aberdeen

In this article, we’ll look at how Best-in-Class manufacturers manage supply chain quality and present strategies for prioritizing supplier relationships and planning effectively amidst disruptions. Looking at how Best-in-Class companies are handling supply chain quality reveals viable solutions. and customer satisfaction.