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The One Thing That Helps Define Success with Content Marketing

Marketing Insider Group

Aggregating data in one source of truth. It should be educational and helpful, not salesy. Set up a quick consultation , and I’ll send you a free PDF version of my books. To scale content marketing and easily track progress, you need technology. Centralizing ideation and strategy to provide transparency.

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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

They aggregated data from the top S&P 1500 firms, looking at the salary data of the c-suite. The same study reported that 67% of those buyers are more likely to purchase from a company that educates them. Set up a quick consultation , and I’ll send you a free PDF version of my books. It means it’s evolving.

CMO 302
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Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel

Martech

At this point, many intent signals are collected by data aggregators to re-sell for marketing purposes. When an intent signal is received and the prospect books a meeting/demo, leads are lost. During a prospect’s highest intent moments, sales reps are able to answer questions and book meetings immediately. The result?

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Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

Hubspot

We looked at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic. These insights are based on aggregated data from over 70,000 HubSpot customers globally. Focus on education, not promotion. About the Data.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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What Romance Novelists Can Teach Us About Pleasing a Tough Audience

Contently

Romance readers tend to tear through one book per week , and Harlequin Books alone publishes 120 new romance novels per month. Maria Vale, author of the romance series The Legend of All Wolves , began her first book by immediately pushing against tropes. “No one wants to have your book rudely thrust in their face.

Buzz 167
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5 Intent Data Stats That Can Shape Your B2B Sales Strategy

PureB2B

With intent data, instead of guessing what type of content will resonate with the prospective buyer, sales can create an educated conversation based around information the buyer is actively looking for. True intent data will use a variety of informational streams to help aggregate the best possible snapshot of a specific buyer.