Exo B2B

APRIL 21, 2021

For the average manager in B2B, web analytics comes down to impressions, clicks, CTR ( click-through-rate ) bounce rate, average page, conversion rate… But it’s of course more than that (uh, revelation). … and what will be the impact on my B2B business? Configure the aggregate measurement of events.

Analytics 52

Analytics Features B2B CTR 52

Webbiquity

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. Aggregating your brand-related updates on social media hub can magnify the impact of disconnected posting efforts. It inspires more attendees to post pictures too, in order to get featured.

Social Media 262

Social Media Media Aggregators Trust Marketing 262

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Valasys

NOVEMBER 4, 2022

Artificial intelligence , like other industries, is now evolving B2B marketing as well, with some amazing features. And through this, B2B marketers can optimize and personalize their customer experience. Role Of AI In Transforming B2B Marketing. AI has a lot more to do when it comes to B2B marketing growth.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

Webbiquity

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. You can find a long list of the Featured sources on the right side. There is a lot more content that comes in as well beyond the Featured sources. Posts on both sites are categorized by subject.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? Paul Gillin, host of the For Immediate Release (FIR) B2B podcast.

Aggregage 100

Aggregage Curation Aggregators B2B 100

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds. Quora – A feature on Quora called “Spaces” allows you to follow different topics and view posts from others in that topic community.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Zoominfo

OCTOBER 28, 2020

Toss in our Natural Language Processing (NLP) engine as the foundation for how we’re aggregating data, and we’re able to offer refined results that truly reflect buying behavior through spikes in relevant online consumption. Let me translate the excerpt in simple terms: Let’s start here: Data is a fickle beast.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. Our vision, and the market’s expectation, is that B2B Intent should be instantly actionable. Streaming Intent by ZoomInfo and Clickagy.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. The more you know your audience, the better you will do — a real plus for B2B marketers. “We What is Reddit?

Mobile Advertising 80

Mobile Advertising Social Media Aggregators Communities 80

chiefmartech

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. But now, it’s coming to B2B.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Artificial Intelligence-Driven Insights.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. According to the Content Marketing Institute, a whopping 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy, underscoring the universal importance of understanding your audience.

Ideal Customer Profiles 218

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 218

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Process 130

Process Enterprise Management Work Management Marketing Management 130

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. But there’s one problem – the recent growth of job aggregation sites has placed an added emphasis on the use of keywords. Do they feature a lot of the same buzzwords that your job descriptions do?

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI.

Lead Ranking 133

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 133

KoMarketing Associates

JULY 14, 2016

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. Most offer a free trial or freemium feature, but are monthly subscriptions to access all of the features. What automation tools do you use for B2B social media marketing?

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

Heinz Marketing

DECEMBER 11, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for convenience. How Leaders Can Help Employees “Give It a Rest”.

B2B Thought Leadership 60

B2B Thought Leadership B2B Thought Leadership Work Management 60

Metadata

JANUARY 31, 2024

trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. But she also synced up the conference with the launch of Content Lab, their new AI-powered feature designed to help customers repurpose content at scale. The global direct business event industry lost $1.9

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Avitage

JANUARY 28, 2016

” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. The rhetoric of “data driven decisions” has become a business imperative and key B2B competency. The post Understanding the True Cost of Content in B2B Organizations appeared first on Avitage.

Cost 120

Cost Organization B to B B2B 120

PureB2B

MAY 30, 2022

If you are looking for a way to purchase B2B contact databases, then you have probably stumbled upon Data.com. The contacts on Data.com are “crowdsourced” and “aggregated,” which means the connections come from users of the platform. Like Data.com, we sell B2B contact lists spanning many industries and countries.

Aggregators 62

Aggregators Work Management Marketing Management Contact Marketing 62

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent.

Marketing Automation Services 121

Marketing Automation Services Intent Marketing Automation Email Marketing 121

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. But there’s one problem – the recent growth of job aggregation sites has placed an added emphasis on the use of keywords. Do they feature a lot of the same buzzwords that your job descriptions do?

High Quality Lead 100

High Quality Lead B2B Terms and Conditions Transparency 100

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Brandwatch Marketing

OCTOBER 31, 2023

In a B2B setting, the buyer might hold budget responsibility but not actually use the service/software/product. Rather than saying, “we have these features”, you should be focusing on how those features deliver solutions to the problems faced by your customers and prospects.

Segmentation 96

Segmentation Analysis Ideal Customer Profiles Effectiveness 96

Champion Communications

OCTOBER 12, 2021

What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry Sinclair, EVP of IT at Sage.

Branding 62

Branding Brand Identity B2B B2B Thought Leadership 62

SalesIntel

OCTOBER 27, 2022

In this piece, we will provide our pick of the effective lead providers for B2B for nailing every facet of B2B lead generation. . Lead providers help B2B companies generate quality leads for their sales pipeline. B2B lead generation companies allow you to find quality and verified leads for your sales and marketing campaigns.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Marketing Qualified Leads 52

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. These pros and cons could inspire future content, product features and more. The reality?

Marketing AI 92

Marketing AI Work Management Marketing Management Business 92

PathFactory

MAY 11, 2022

Depending on the marketing automation platform (MAP) used, it can be complemented with features for lead grading and lead decay to better determine the moment of maximum intent. So far, our story features new and current customers from two different ICP groups who move through converging customer journeys, with evolving needs and challenges.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. We love the fact that these platforms continually to update features for more efficiency and better functionality.

Adwords 100

Adwords Features Google Landing Pages 100

Brandwatch Marketing

OCTOBER 31, 2023

In a B2B setting, the buyer might hold budget responsibility but not actually use the service/software/product. Rather than saying, “we have these features”, you should be focusing on how those features deliver solutions to the problems faced by your customers and prospects.

Segmentation 90

Segmentation Analysis Ideal Customer Profiles Effectiveness 90

Customer Experience Matrix

AUGUST 28, 2014

The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. . – 6sense b2b demand generation b2b lead scoring predictive marketing predictive modeling sales prospecting web scanning web scraping'

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing. .”

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. We have a very large data team that, day in and day out, aggregates, cleans, and creates sets of data. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100