Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?).

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. Attribution : Which marketing activities work?

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Webbiquity

JANUARY 5, 2021

CEO @NomicsFinance, the transparent crypto price aggregator & non-sketchy alt to *you know who.* Founder & CEO @InboxDollars, bootstrapped marketing tech company, acquired by @ProdegeLLC. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Chris Koch

APRIL 9, 2010

But it’s not enough just to support bloggers. It would be wonderful if your bloggers were the only experts writing about their fields. A former colleague that I really admire managed to mention his 30 year experience in marketing into the first minute of conversation with anyone new. Aggregator. If that’s the case, great.

SME 100

SME Aggregators Blogger Social Media 100

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

B2B Memes

MAY 2, 2012

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. a consulting firm serving B2B publishers.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

Webbiquity

JANUARY 6, 2012

Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. Sign up and sign in to personalize your content from the B2B Marketing Zone.

Aggregage 100

Aggregage Lead Scoring Lead Ranking Personalization 100

Only B2B

JANUARY 24, 2018

Want to kick off the competition in content marketing? As a content syndication network, Outbrain is a market leader and it doesn’t seem to be dying down in its efforts anytime soon. Being the second only to Outbrain in its market share, Taboola is one of the great content syndication tools. BizSugar .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Engagio

SEPTEMBER 9, 2020

No need to read through a stack of posts from a dozen bloggers. In our 2020 ABM Market Research Study, we identified common characteristics of high-performing companies, and one of them was they “have a dedicated ABM leader with ABM in their title.”. Developing the Marketing strategy for strategic accounts. This is it.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

markempa

MARCH 2, 2017

They only have the aggregate experience of what they see, hear, and feel from us. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. The best marketers approach their work like a portfolio manager would run their mutual fund. Let me explain. Think about it.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. Be Strategic. Before you start Tweeting (!)

Social Media 100

Social Media Media Buyer Personas Business 100

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. A substantial share of “Other Referring Sites&# traffic to this blog comes from WebMarketCentral, the website marketing resources portal.

Traffic 100

Traffic RSS Social Media Social Networks 100

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Engagio

NOVEMBER 19, 2020

No need to read through a stack of posts from a dozen bloggers. Talk to any ABM analyst, read any ABM report, or listen to any ABM keynote, and they’ll all give you the same advice for getting started with ABM: The most critical piece in your marketing strategy is selecting the right accounts. But Account-Based Marketing is different.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. I just write about whatever marketing challenge hits me in the forehead at that moment. .@ Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Industrial Marketing Today

DECEMBER 22, 2010

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Marketing Automation vs. Inbound Marketing.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical? 12 Marketing Minds, One Free eBook by Search Engine Guide. 101 Tips from 50 Small Business Bloggers by Open Forum.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

B2B Marketing Zone Posts

OCTOBER 22, 2009

Ambal Balakrishnan and I have been having some interesting conversations around her interview series and how it relates to B2B Marketing , visible networking and Browse My Stuff. Her recent post: Aggregating the Best Content in B2B Marketing covers a lot of ground on aggregation especially as it relates to B2B Marketing.

Content Marketing 40

Content Marketing Advertising Agencies Blogger Aggregators 40

Sprout Social

MARCH 8, 2019

Recent video marketing statistics note that 80% of people note that videos are helpful in making purchasing decisions. Simply put, its user base is not exactly friendly to businesses or marketers. Many consumers flock to Reddit solely because it’s free of promotion and marketing spam. And with that, we wrap up our guide!

Youtube 97

Youtube Eye-Tracking Ideal Customer Profiles Curation 97

WebMarketCentral

JULY 15, 2009

There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago. Traffic continues to grow and the number of featured bloggers has doubled. Awareness has been expanded through posts from prominent b2b bloggers like Brian Carroll , Ardath Albee and Cece Salomon-Lee.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

B2B Marketing Savvy

JULY 30, 2009

Read time = 3-4 minutes) In the B2B space, we’re fairly obsessed w/metrics and measurement. But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success? My plea: any bloggers, can you share data points from your own experience? Email me direct. Am I getting any?

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

APRIL 15, 2013

by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. There’s no perfect answer for sales and marketing alignment – it’s about disciplined communication [Tweet This].

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. I am going to set up PPC for three senior living communities, all.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. 40% of Marketers plan to increase their budgets in 2010. IT marketers meeting buyers' online content needs.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies. But, what can other B2B organizations learn from this campaign?

Case Studies 40

Case Studies Case Study Social Media Studies 40

Convince & Convert

FEBRUARY 19, 2010

link] [link] Bogdan Donisan New post: Randy Kemp: Turn the Tables on Social Media with NutshellMail [link] ( [link] ) topsy_top20k RT @jaybaer: Turn the Tables on Social Media with NutshellMail: Keeping tabs on your social media connec… [link] #marketing [link] Focus Communications interesting. This, I'll try. This, I'll try.

Social Media 115

Social Media Media Paid Search Agency PR 115

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? What is B2B appointment setting ? And why is it important to marketers? B2B appointment setting is exactly what it says. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. My very first blog post answered Why I Am In Marketing. This has been the engine for growth for Marketing Insider Group. I found 12 great bloggers.

Ad Building 327

Ad Building RSS Lead Ranking B2B Thought Leadership 327

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

WebMarketCentral

AUGUST 29, 2007

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. An explanation of redundant Internet access from bandwidth aggregation and load balancing appliance maker Astrocom.

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115