KoMarketing Associates

JANUARY 2, 2018

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Google AdWords & Analytics Certifications and Google’s Academy for Ads. We would love to read your ideas and perspective through Twitter , LinkedIn , and through comments below. Marketing Automation: Marketo , Pardot , Act-On.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. Connect with us on Twitter.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

DECEMBER 9, 2013

Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. Google AdWords rolled out its Estimated Total Conversions, aiming to help marketers better understand how their online advertising is driving conversions. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 2, 2015

Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. It is also worth mentioning that Twitter recently announced they are also planning to create a mobile app network. Twitter’s Algorithm Change.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. See what other content I’m sharing on Twitter , Google+ and LinkedIn.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Connect with us on Twitter , we’d love to hear them! To be successful, your content must have a purpose – for SEO content, that purpose is to bring more organic traffic to the site. Final Thoughts.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

JULY 7, 2015

For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Custom Social Media Graphics.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

JUNE 19, 2014

Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. In the example below, our friend Brian Wallace of Nowsourcing , was looking for a time tracking app on Twitter. The great thing was several times tracking apps responded. The great thing was several times tracking apps responded.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

SEPTEMBER 9, 2014

For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more. Connect with me ahead of time on Twitter or Google+. Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer). Schema Markup.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

SEPTEMBER 18, 2012

The audience on Twitter wants information faster. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent). YouTube launched full availability of a paid search service for video that works similar to Google AdWords.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Image and video optimization. Social Media Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JANUARY 20, 2015

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. I believe that this is the very reason why Instagram blows away Twitter on brand engagement. It embodies a unique element: storytelling. While other social media platforms (e.g.:

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

SEPTEMBER 25, 2013

However, Google does not block keyword data for paid search advertising (AdWords). Please get in touch with us via comments below or through discussion on Twitter , LinkedIn , or Google+. . “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MAY 31, 2018

These ads will appear anywhere on Quora, so try to narrow your focus and group similar interests as you would normally do on AdWords – this will help when measuring success if everything was tagged properly. Are you also running an AdWords program? Topic Targeting. There are some specific guidelines for image ads as well.

Top of Funnel 187

Top of Funnel Ads B2B Marketing Funnel Advertising 187

KoMarketing Associates

OCTOBER 31, 2014

Google AdWords Website Call Conversions. Not to be confused with AdWords Callout Extensions (detailed in Mike Pickowicz’s recent blog post ), Website Call Conversions were announced in late August to provide a “powerful way for [B2B marketers] to identify and measure calls from your website that occur after an ad click.”

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. I’d love to read your feedback and perspective via comments below or connect with us on Twitter and LinkedIn to share your thoughts. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

SEPTEMBER 25, 2018

Google AdWords will share a quality score. Let me know on Twitter & check out my site for more marketing articles. Most advertising platforms will spoon feed you some data to optimize your campaign around. That’s the expectation since you are paying for the opportunity. Facebook will provide you with a relevance score.

Lead Ranking 124

Lead Ranking Lead Scoring Paid Content SEO 124

KoMarketing Associates

DECEMBER 22, 2014

8 ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

KoMarketing Associates

MAY 24, 2016

A good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this).

Content 126

Content Marketing Analytics Tools Impressions Keywords 126