DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. This is the ‘medium’ where your traffic came from.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Brightedge

MAY 8, 2020

Creating content that consistently drives traffic to your site can be difficult and everyday blogging likely won’t be the way to do it. Evergreen content is targeted content written on a topic that is always going to remain relevant and is always driving traffic. Have you seen a loss in traffic? If so, it’s not evergreen.

Traffic 69

Traffic Case Studies Case Study Content 69

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. These elements became the backbone of the Oktopost social media platform. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. These elements became the backbone of the Oktopost social media platform. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105

KoMarketing Associates

JUNE 26, 2018

Branded AdWords listings provide an opportunity for the applicable B2B organization to more specifically manage copy associated with priority results as well as drive advertising visibility to key lead generation assets. Implementation of AdWords ad extensions that augment copy and increase space in search engine results.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

ConvertKit

OCTOBER 30, 2018

Which is better: paid traffic or free traffic? At a first glance, it may seem like free traffic is better because, well, it’s free! The issue that comes with optimizing your affiliate marketing content only for free traffic is that it takes a long time before you see real growth. Faster growth. You can see growth today!

Paid Content 58

Paid Content Traffic Advertising Channels Adwords 58

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But my monism was shaken not just by our social media award winners but by something else I saw this week.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But my monism was shaken not just by our social media award winners but by something else I saw this week.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. But to amplify content to extend reach, grow traffic and engage more prospects - content must be promoted after publication. Promoting Content To Enhance Traffic and Engagement. AdWords remarketing (paid).

Promotion 48

Promotion Traffic Tips Adwords 48

Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. He authored Advanced Google AdWords , which is now in its third edition. Lisa Raehsler’s expertise is in search engine marketing, PPC and social media advertising. Brad Geddes. Lisa Raehsler.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Brandwatch Marketing

OCTOBER 25, 2023

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Beyond analyzing organic traffic trends, Google Analytics will also help build out actual performance reports to prove the value a B2B SEO program. Google Adwords Keyword Planner.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. they spend on AdWords. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. SEO drives 30% of traffic, and 20% of revenue.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Cost Per Conversion (CPC).

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. Direct Traffic is Dark Traffic, and That’s OK.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

LeadSquared

JULY 22, 2014

Continuing with the FAQ from the previous post , this post includes the rest of the questions asked at the webinar on ‘6 Lead Generation Strategies using Social Media’ You can access the webinar content here: View the Recording. Can you give a comparison overview with Google AdWords and Facebook? Question 24.

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

Engagio

JULY 29, 2021

Michael Kano, a B2B writer at Essayroo and UKWritings , has these wise words for us: “It doesn’t matter if you can produce seven articles a week, if they’re not good quality they won’t be accepted by the highest traffic sites that accept guest posts. Take Facebook: the archetypal B2C platform, right? Well, not quite. Following the pack.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Overall, SEO is an important aspect of edtech marketing because it helps to drive targeted traffic to your website and improve the visibility and credibility of your products or services. Social Media.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

LEADership

DECEMBER 9, 2016

Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. So what’s the best way to approach social media?

Social Media 40

Social Media Media Marketing & Strategy Buyer Personas 40

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. But while GA is wildly popular (and free), it definitely has its limitations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Webbiquity

MARCH 1, 2016

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. About 26% of consumers use social media sites for this purpose.

SEM 100

SEM Paid Content Stats Paid Search Agency 100

Engagio

MAY 26, 2020

Michael Kano, a B2B writer at Essayroo and UKWritings , has these wise words for us: “It doesn’t matter if you can produce seven articles a week, if they’re not good quality they won’t be accepted by the highest traffic sites that accept guest posts. Take Facebook: the archetypal B2C platform, right? Well, not quite. Following the Pack.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Valasys

MAY 18, 2023

Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic. Display advertising displays PPC ads on search engine result pages, social media platforms, and even other websites.

Paid Content 52

Paid Content PPC Comparison SEO 52

KoMarketing Associates

JULY 19, 2016

SimilarWeb provides users with a snapshot of a website’s traffic sources as well as a high-level view of the online marketing strategies that are powering it. This Google Chrome extension logs all HTTP traffic between Google Chrome and the internet. AdWords Wrapper. AdWords Editor. Social Media Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Schubert B2B

FEBRUARY 18, 2022

Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature. These include the aforementioned Aherfs and SEMrush, as well as Google Adwords and Google Trends. Having backlinks simply means that other sites or social media accounts are linking back to your content.

Google 127

Google Lead Ranking Lead Scoring Marketing Analytics Tools 127

Hubspot

JUNE 5, 2019

You bid on keywords based on their traffic volume, then your ad is displayed when that keyword is searched, and finally, you pay Bing whenever a visitor clicks on your ad. For example, if you want your ad to only appear on mobile devices, you can select the mobile traffic option. Bing PPC vs. Google Ads. Key Product Features.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

Contently

AUGUST 2, 2021

For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. I often monitor the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from. News and Media, Business and Industry).

Paid Content 95

Paid Content Budget Programs Analytics Tools 95