WebMarketCentral

JULY 20, 2009

by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) Warren Buffett, Search Marketing Guru? and how they relate to search engine marketing.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

NOVEMBER 24, 2008

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

SEPTEMBER 16, 2009

15 MORE Images You Won't Believe Aren't Photoshopped by Cracked.com Joe Russo presents an amazing collection of unlikely but real images: giant bunnies, phallic icebergs, unfortunate translation errors, a trailer house skyscraper and more. Some of the images and language are a tad risqué, so be careful with this one at work.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

APRIL 10, 2007

7, 2006) A look at the pros and cons of six popular webinar production and web presentation services. 29, 2007) Web-based advertising services to consider when you're ready to move beyond Google AdWords and Yahoo! 3, 2006) The true value of "guaranteed website traffic" services exposed. This post tells you how to effectively do it.)

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

JUNE 17, 2006

It's a relatively quick read and may spark some new ideas about site promotion, although most of the search optimization information presented is covered in Search Engine Optimization Basics. This is easy if you're doing any paid search advertising, for example, using Google Adwords' keyword generator.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

MAY 18, 2009

Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. John Jantsch here shares his 10 favorites, including SlideShare , CircleUp (a group collaboration app), and Introductions, an app which "speeds the process of effective networking."

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MAY 4, 2009

Following his strategy and the steps he lays out in this post, "one can cut past the boilerplate emails and link requests, and build not only a business relationship with a publisher, but also a long term friendship." SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

OCTOBER 13, 2008

Cooki es , Milk & Kramer: Converting Visitors Into Buyers @ SES by aimClear Blog Charle n e Jaszewski , self-described "Internet Consultant and Word Wrangler Extraordinaire," provides an excellent and detailed summary of presentations by Mike M oran , author of D o It Wrong Quickly ; Michael Sack of Idearc Media Corp.;

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MARCH 5, 2008

That means.you're presented with an ad every 14.4 Using these qualifiers can make searching much less frustrating and more productive. 4,000 Ads a Day, And Counting by Search Insider After establishing the problem: "the average urban dweller is exposed to between 3,000 and 5,000 advertising messages every day. That's every 14.4

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JULY 22, 2008

On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. If they are running an AdWords campaign, Google knows which keywords the company thinks are important and how highly the company values each term (through its bids) as well as which keywords are really effective.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

JANUARY 30, 2008

Don't Forget… Business Reviews Are Searchable by Convert Offline / Local Search Hound This post expands on the ideas presented in the post above by detailing a strategy to obtain customer reviews that can improve a small business's rank in local search results.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

SEPTEMBER 24, 2009

3: Google AdWords Average CTR and Best Practices , September 20, 2007 Hard numbers to help benchmark the performance of Google AdWords campaigns is hard to come by, which explains the popularity of this post. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3% qualifying as outstanding.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

MARCH 11, 2008

Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. A must-read for fans of the Hitchhiker's Guide who also need to drive web traffic.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20