Bluetext

MAY 15, 2018

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion.

Youtube 23

Youtube B2B Marketing Tips B2B Thought Leadership 23

ClearVoice

MAY 10, 2022

To choose the right keywords, you can use Google AdWords Keyword Planner or a similar keyword research tool that can help you understand which keywords are being searched most often in your industry. Use the same keywords that you’re targeting with your on-page optimization , in your title, topic headings, and copy.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

NuSpark Consulting

MARCH 3, 2016

Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Whether placed on your landing page to spur conversions or YouTube, video is a powerful way to demonstrate the concepts in a white paper. Or post portions of the white paper via a series of blog posts.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

PureB2B

DECEMBER 15, 2015

Create a YouTube Channel. YouTube is the best place to put out your video content. If you’re looking to get started with PPC, Google AdWords is your best bet. You can post it to your YouTube account, as mentioned above. Make a Newsletter. Organic Search Engine Optimization (SEO). Optimize the Landing Page.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

DECEMBER 15, 2015

Create a YouTube Channel. YouTube is the best place to put out your video content. If you’re looking to get started with PPC, Google AdWords is your best bet. You can post it to your YouTube account, as mentioned above. Make a Newsletter. Organic Search Engine Optimization (SEO). Optimize the Landing Page.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Most of the B2B companies email their customers about exclusive offers, coupons, or new products in their monthly or weekly newsletters.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Eric Mower + Associates

DECEMBER 19, 2018

But it’s not enough to create a blog or post an occasional YouTube video. This includes your website, past newsletters, advertisements, press releases, and video and photo libraries. Then, use a keyword tool — Google AdWords Keyword Planner and Wordtracker are two — to see how competitive they are.

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. YouTube Lift The Update: YouTube's product manager for monetization, Nicky Rettke, said during the marketing keynote that YouTube saw 150% growth in ad conversions last year.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Biznology

FEBRUARY 5, 2013

1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn. They’re all kings of the email newsletter — and I am never disappointed. Chris Penn is a maestro.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Content Standard

DECEMBER 12, 2017

But one SEMRush subscription and an AdWords certification later, that content marketing shine seemed a bit duller. For more stories like this, subscribe to the Content Standard newsletter. This wasn’t even business; it was just art—what could be better? Featured image attribution: Mike Erskine.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Biznology

JANUARY 28, 2014

It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. The greater the number of points of reference connecting that user with online behavior the better. And it’s all for market data.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Anything Goes Marketing

NOVEMBER 16, 2008

Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. You should even consider creating a blog and reposting your newsletter articles on it. I would recommend to post in on your website and even create an RSS feed.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. YouTube and website videos are one thing; but adding interactive apps to the videos is another, and Viewbix interactive overlays optimize videos for lead generation or engagement. Paid Search.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

MARCH 28, 2012

11) Create a Google AdWords email capture ad (Note: This feature is still an AdWords experiment but is being implemented by a handful of companies), or simply leverage paid search ads to link to a landing page with and email sign-up. 19) Leverage your company's YouTube channel.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Online Marketing Institute

DECEMBER 23, 2010

The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. It does require the implementation of thoughtful content that truly engages your buyer.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Online Marketing Institute

MARCH 21, 2011

Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Ask your friends to help publicize it, too.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. The bulk of the content focuses on how to properly leverage networks like Facebook, Instagram, Twitter, Snapchat, and YouTube, but it’s also a good place to learn about productivity and big-picture digital strategy.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. The bulk of the content focuses on how to properly leverage networks like Facebook, Instagram, Twitter, Snapchat, and YouTube, but it’s also a good place to learn about productivity and big-picture digital strategy.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Valasys

MAY 5, 2020

However, the estimates by Google can vary depending upon your actual traffic volume and that calls for the utilization of multiple data points including Google’s webmaster tools and impression data gathered from multiple AdWord campaigns being executed. The keyword opportunity KPI can be added to your SEO dashboard.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Optinmonster

FEBRUARY 26, 2020

Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. TrueView Ads on YouTube. TrueView ads appear on YouTube videos in the form of fullscreen ads, small sidebars, unskippable ads, or a combination. Display Ads. Remarketing Ad. Sponsored Promotions in Gmail. Ready to get started?

Marketing Budget 89

Marketing Budget Paid Content PPC Budget Programs 89

Outgrow

FEBRUARY 22, 2022

Did you know that close to 5 billion videos are watched on youtube every day? This can include sharing long 30-40 min clips on YouTube and sharing snippets of these videos on social media platforms or your own media channels like newsletters, blogs, websites, etc. . Newsletters. Interactive Content. Social Media.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Brandpoint

JULY 12, 2018

Also consider paid search, like Google AdWords , and bid for similar keywords that your competitors are using. On YouTube? This includes things like paid media options (Google AdWords, sponsored social posts, etc.), This includes things like paid media options (Google AdWords, sponsored social posts, etc.), As a webpage?

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

SnapApp

DECEMBER 4, 2017

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . 4 out of 5 blogs use email newsletters for content marketing - Content Marketing Institute/Marketing Profs. . . Content Marketing Institute. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Content Marketing Results: Landing Pages Rule , July 12, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JUNE 15, 2009

Expo Microblogging Digital Asset Optimization Lets Get Social: FriendFeed Twitter Delicious StumbleUpon Facebook LinkedIn Flickr YouTube Slideshare Most Popular Posts Related Posts Blogger Relations 101 Public Relations Spam and the Bad Pitch Search Marketing News Blog No Blog?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

JANUARY 7, 2014

Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try. Start a YouTube Channel today! You can become as much — or more — of a sensation on YouTube as you can on a blog.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Optinmonster

MARCH 30, 2020

Newsletters. Right now, here are the 4 most popular platforms for running ads: Google AdWords. And for even more helpful tutorials on improving your new business ideas, check out our YouTube channel. You have so many different options for content creation, such as: Videos. Infographics. Email series (which we’ll discuss later).

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Convert

NOVEMBER 8, 2022

For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. This could be anything from signing up for your newsletter to checking out your latest product. Not all audiences are created equal. Intent rules all.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Content Marketing Institute

NOVEMBER 7, 2017

When it comes to managing your paid search campaigns, a working knowledge of Google’s AdWords tool is key. Through AdWords, content marketers can choose a campaign type; create their ad copy, landing page URL, and calls to action; select target keywords and audience segments; and set a budget, goals, and bid strategy for each campaign.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

PureB2B

NOVEMBER 2, 2017

Pushing your content through email newsletters, email outreach, and SMS updates is a form of content distribution. Do you want people to visit your online store, even if it’s just to browse, or do you want them to sign up for your newsletter so that they can be notified of future discounts and store events?

Distribution 79

Distribution Paid Content SMS Buyer Personas 79

distribion

MARCH 22, 2017

Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Why are these other tactics used more frequently than webinars? Run social media advertising campaigns.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

PureB2B

NOVEMBER 2, 2017

Pushing your content through email newsletters, email outreach, and SMS updates is a form of content distribution. Do you want people to visit your online store, even if it’s just to browse, or do you want them to sign up for your newsletter so that they can be notified of future discounts and store events?

Distribution 62

Distribution Paid Content SMS Buyer Personas 62

accelerate agency

FEBRUARY 26, 2023

A SaaS company might send welcome emails for new subscribers, email newsletters with educational content, and recommendations for customers. Other services include AdWords campaigns, SEO, and technical on-page optimization. Regular emails with links to your blog posts are a great way to drive traffic to your site.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

A SaaS company might send welcome emails for new subscribers, email newsletters with educational content, and recommendations for customers. Other services include AdWords campaigns, SEO, and technical on-page optimization. Regular emails with links to your blog posts are a great way to drive traffic to your site.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

A SaaS company might send welcome emails for new subscribers, email newsletters with educational content, and recommendations for customers. Other services include AdWords campaigns, SEO, and technical on-page optimization. Regular emails with links to your blog posts are a great way to drive traffic to your site.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52