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What SEOs Can Learn from AdWords - Whiteboard Friday

Moz

Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday. Don't be intimidated by the interface.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Newsletter. That was a lot of work.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website newsletter sign-up (NSU). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2).

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Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. One of the most common SEO mistakes is writing duplicate meta descriptions for multiple pages on your website. Let’s dive in. Make strong word choices.

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The Lead-form Thank you page; A critical page to engage new leads

NuSpark Consulting

Getting a lead to sign up to your email newsletter, to fill out your form or even to make a purchase on your e-commerce page takes a lot of effort. However, you’re not done just because you’ve captured a lead or made a sale. Remember, you’re now going to have to make an effort to nurture that lead to build a relationship.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content?

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

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