Webbiquity

JANUARY 28, 2013

Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. The two discuss Bing’s link explorer tool in detail, covering topics such as the size of the tool’s index, search filters, future product plans, trends, marketing strategy and more.

Keywords 100

Keywords Research SEO Tools 100

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Sprout Social

SEPTEMBER 17, 2019

You would typically use keywords in your website copy, meta tags, product descriptions, blog posts , social posts, image alt text and more. So by identifying what terms they are searching for, you can understand who your audience is , what they need and what they are looking for in a product or service. Besides these, Keywordtool.io

Keywords 102

Keywords Research SEO Lead Scoring 102

Directive Agency

NOVEMBER 2, 2016

First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Knowing the ins and outs of your product, your audience, and your keywords will make the entire process more efficient and less confusing – from setup to reporting and all the way back.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Anything Goes Marketing

FEBRUARY 24, 2008

Here is a clip I found on Youtube. They don't seem to have any Google AdWords that are specific to this campaign. Ok, that last one may be a bit extreme but it may also be part of the long tail of search. However, B2B companies are creating entertaining videos to draw attention to their product and services.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Hubspot

JUNE 18, 2012

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. I can also do some long-tail keyword research with it. Paid Search. Online Display. Doubleclick. Open Site Explorer.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. I’ve included everything which I believe is important in the world of SEO. 2) Why is SEO Important.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 152

Marketing AI Adwords Account Based Marketing ABM 152

Online Marketing Institute

MARCH 21, 2011

Ditto for internal pages that have Title tags that read, “Products&# or “Services.&# Know who your target audience is and figure out the keyword phrases they might be using to find the types of products or services you offer on your website, through keyword research tools. Fix this, pronto.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Hubspot

DECEMBER 12, 2011

Internal Link - A link from one page to another on the same website, such as from your homepage to your products page. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Google AdWords is the classic example of this.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Convince & Convert

MARCH 8, 2012

I think, long- term, that’s a smart play. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. Eric: Yeah. I’ll tell you, my perspective on a lot of the Facebook changes. The full manifesto will hit later this week.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Hubspot

OCTOBER 23, 2018

Rebecca Black, for example, who is notorious for uploading one of the most disliked music videos in the history of YouTube, Friday , has a monthly search volume of 1,900. Gauge the demand for your product or services in specific regions, cities, and metropolitan areas. Find new, relevant long-tail keywords.

Trends 76

Trends Google SEO Keywords 76

Convert

NOVEMBER 8, 2022

Luxury products, accessories, electronics, and sporting goods retailers, however, took a beating from this. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. Not all audiences are created equal.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Optinmonster

NOVEMBER 13, 2019

You’ll need a Google Adwords account to get started. You can: Enter your product – this is a good place to put a couple of keyword phrases to start with. Choose a product category – again, this makes more sense for ad buyers but can result in some desirable keywords. The tool will launch in a new window.

Keywords 77

Keywords Paid Content Traffic Research 77

LeadSquared

DECEMBER 30, 2015

If you are directing traffic to your AdWords campaigns or Facebook campaigns , then of course you need a standalone landing page because your offer is going to be there. We have videos on YouTube. You can direct your traffic from YouTube videos to your website as well by using annotations at the right place on your video.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. A great example is “ Chewbacca Mom ” and her live product review of a Kohl’s Chewbacca mask. Within weeks, millions of people saw an average, middle-class mom praise Kohl’s return policy…and product. Well played, Kohl’s.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† If your product is just some widget. Check, check, check, check, and check!

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Hubspot

DECEMBER 1, 2015

Long-Tail Keywords are typically longer phrases or a series of words that are a bit more specific to who you are – both your company and within your industry. Anyone who is familiar with your business, uses your product, purchases your goods… even those who choose a competitor – those are your people. 1) Use Your People.

Keywords 28

Keywords Adwords Long Tail Marketing Youtube 28

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Start a YouTube Channel today! Mark my words.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. To me though, I really think that’s a short term play for the social media agency guys.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Directive Agency

MAY 9, 2017

The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. We define core website content as pages on your website convey/sell the value of your product or service.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Outgrow

DECEMBER 26, 2021

Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords. Keyword Tool is the best substitute for Google keyword planner, which demands an AdWords account.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords. Keyword Tool is the best substitute for Google keyword planner, which demands an AdWords account.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

distribion

MARCH 22, 2017

Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Who uses your products?

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

Albacross

MAY 22, 2019

Guess how many of these folks will go on to sign up for your newsletter / product demo / free trial offer? Nope, not by a long shot. An extended free trial for your product. Is it just me, or is NetSuite not an intuitive product to use? Costs involved: $0. Strategy 2. Track Your Website Visitors. Still too high.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Optinmonster

AUGUST 27, 2023

It’s all about telling your target audience about your products and services so they want to become customers. What is your content production workflow? You can create many types of videos, including explainer videos, product or service showcases, and even tutorials. So, what about the marketing part?

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Hubspot

MARCH 10, 2016

For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service). 54) Long-Tail Keyword. Learn more here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 18, 2011

Look it up on YouTube. We're going to get this - that's great, we want some of that but then what's the decay rate going to be and what's the long tail of value that this particular piece of content gets? You want to invest more in those things that have long-term value and lower decay rates. It's done really well.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100