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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Filter and sort results to narrow target keyword lists.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.

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8 Best Practices for Using Google AdWords

Salesfusion

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Using Google AdWords for SEM. Tips for Developing Your AdWords Strategy. Marketing Insights.

New Changes Coming to Google Adwords

Vertical Response

Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Google has also announced that coming in late September, campaigns will now include close and variant matches, previously only “exact” keyword matches were offered. Below is a recap to get you up to speed. All rights reserved.

How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. Win-win!

RIP Google Keyword Tool – What to Use Instead

Vertical Response

The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool. If you still want access to Google’s keyword data, you have the option to sign up for an Adwords account to use the new  Google Adwords Keyword Planner. Google The good guys at Internet Marketing Ninjas compiled a deep list of “12 Free Keyword Tools to Replace Google’s Keyword Tool.” All rights reserved.

How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score.

7 Things You Didn’t Know You Could Do with Google Adwords

Vertical Response

Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance. 1) Adwords Bid Strategies. If so, it might be time to check out Adwords Bid Strategies.

Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords

Vertical Response

Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords. Negative keywords.

What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. Share in the comments! © 2013, VR Marketing Blog.

Are Tech Marketers Over Paid Advertising and SEM?

Captora

Most companies often spend $40 to $50 million a year on Google AdWords. With a combination of poor conversion rates and high Cost Per Conversion spend, most marketers are often left feeling rather ‘blah’ about paid advertising. Bidding and picking keywords. Poor conversions on landing pages because the content or offer is not aligned with the keywords or ads.

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face: SEO keyword strategy without access to organic keyword data. Share PPC Keyword Data to Guide SEO.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce  2015 State of Marketing  report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. What average position do we achieve on our most important keywords?

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. What are “long tail” keywords, and how do they differ? Essentially, long tail keywords are keyword phrases made up of 3-5 words.

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. which precise keywords are generating those actions at the lowest cost. Most B2B marketers only measure clicks and cost per click for the reasons stated above. It’s easy to see why. And so on.

How to Pick Keywords That’re Kind of a Big Deal

Vertical Response

So let’s cover the basics first: What exactly is a keyword? keyword is a word or search term that someone types into Google, Bing or any other search engine when they’re looking for information online. Any keywords you use within your website should obviously be related to the content, products, etc. Here’s how: What Makes a Good Keyword? billion.

Google Adwords Changes You Want to Know

Vertical Response

If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. Below are some of the more notable drawbacks: Keyword Level Bidding -  In a nutshell, with these new changes, you may lose the ability to set device-specific bids at the keyword level. All rights reserved.

The importance of knowing what competitors spend on SEM

Biznology

Somehow, it always seems to be analytics season in the world of search marketing. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share?

PPC 21

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We’re a fast-growing marketing team with the goal to be constantly improving our marketing output. We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. Mistake #9: Going general with keywords, then narrowing.

PPC 79

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter. 6.

PPC 83

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Conversely, the more specific your match types and keywords, the more qualified the resulting traffic, and the less money you’ll waste on people whom you never intended to see your PPC ad in the first place. This option is called exact match.

PPC 56

Know Thy Competitor: Using Adwords Auction Tool to Assess Competition

Fathom

While Sun Tzu applied this wisdom on the battle field to win wars and conquer enemies these lessons can, and have been used in industrial marketing to increase qualified leads. Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Click on the Keywords tab > Details tab > Auction Insights “All”.  .

5 Ways to Use Paid Search & SEO Together

Vertical Response

Both are important online marketing elements to, but can take different priorities depending on your goals and time. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Keyword Research/Expansion. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. If those keywords/queries aren’t already present in your paid search campaign, add them in and try them out. Before developing content around certain keywords, topics, etc.,

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Providing ease of navigation.

5 Search Engine Marketing Tips to Compete with the Big Guys

Vertical Response

Many small businesses think running a paid search campaign is too expensive and don’t have a marketing budget to compete with bigger, more well known brands. We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys. 1. Keyword Selection. Try and focus on keywords that produce quality leads and conversions for you.

Healthcare Marketers: Stop Wasting Money & Use Negative Keywords

Fathom

Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. Below is a short sample of negative keywords we typically use for many of our healthcare clients: Animals Treatment: Animal.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending. One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. Have suggestions for other useful negative keywords? career. careers.

PPC 15

Use Google Automation Tools to Make Your PPC Ads More Efficient

Vertical Response

We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. All rules are created by clicking the Automate button on the Campaigns, Ad groups, Keywords, or Ads tab. For example, if the CTR gets too low, it will automatically pause the ad or keyword. All rights reserved.

CTR 13

How to Write a Winning Pay Per Click Ad

Vertical Response

In paid search, no matter how well an account is structured or how aggressively you bid on keywords, it still may not be enough to get that click if you aren’t writing engaging and relevant ad copy. Reflect the Keyword. Research has shown that adding the keyword into the headline and copy of your ad will increase the likelihood of it getting clicked. Qualify Customers.

Click 18

4 Steps to Prep Your Search Engine Marketing for the Holidays

Vertical Response

If you haven’t already started planning for the holidays , it’s time to kick your search engine marketing campaigns into gear so your business can reap the benefits all holiday season long. Here are 4 steps to get your SEM ready now: 1. The first thing you should do when creating a new, holiday-based SEM campaign is to start with research. Do Your Research.

Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Optimize your keyword bids. Higher goals require a larger budget. 2.

Intro to Remarketing Lists for Search Ads

Vertical Response

According to the  Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” RLSA can also be helpful because it allows you to better utilize broader keywords that may not perform at an optimal level within your regular search campaigns. link]. © 2013, VR Marketing Blog.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Smart Goals For AdWords Advertisers. The Demise of Google+.