'Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords. When selecting keyword or phrases, adding any word or phrase that’s relevant to your business may sound like a good idea. Wouldn’t you Negative keywords. © 2013, VR Marketing Blog. MORE >>

'If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. Bidding -  Because all devices perform slightly differently and some may be more relevant to your specific business model, it was a considered best practice to separate campaigns for each specific device, whether it was mobile, tablet, or desktop, each had specific keyword bids. This may cause you to over or under spend on certain keywords on certain devices. © 2013, VR Marketing Blog. MORE >>

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. Tags: Web Marketing Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., MORE >>

'So let’s cover the basics first: What exactly is a keyword? keyword is a word or search term that someone types into Google, Bing or any other search engine when they’re looking for information online. Any keywords you use within your website should obviously be related to the content, products, etc. For example, if you own a custom coffee mug business called, Chipper’s Coffee Mugs, a valuable keyword would be “custom coffee mugs.” Here’s how: What Makes a Good Keyword? There are a few parts of a keyword. billion. MORE >>

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Another Inside AdWords post worth checking out is AdWords Editor 7.5.1 MORE >>