17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Using Google AdWords for SEM. Tips for Developing Your AdWords Strategy. Marketing Insights.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Google has also announced that coming in late September, campaigns will now include close and variant matches, previously only “exact” keyword matches were offered. Below is a recap to get you up to speed. All rights reserved.
(not provided): Google Locks Up 100% Keyword Data
SEPTEMBER 24, 2013
With the flip of a switch, Google has taken away all (free) keyword data, except for clicks on ads. Obviously keyword data is a huge KPI for many companies and now the only way to get it is with Google Adwords, so some people have put two and two together. If there is no keyword data to optimize for, then (in theory) there is no optimization. Why did they do this?
Are Tech Marketers Over Paid Advertising and SEM?
JUNE 6, 2016
Most companies often spend $40 to $50 million a year on Google AdWords. With a combination of poor conversion rates and high Cost Per Conversion spend, most marketers are often left feeling rather ‘blah’ about paid advertising. Bidding and picking keywords. Poor conversions on landing pages because the content or offer is not aligned with the keywords or ads.
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. Win-win!
Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
OCTOBER 29, 2015
(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important. This allows marketers to hit specific people across multiple devices.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. That makes AdWords a critical component for any company seeking to dominate the first page of search results. Using the wrong keywords. Not testing. Not understanding the analytics.
RIP Google Keyword Tool – What to Use Instead
SEPTEMBER 2, 2013
The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool. If you still want access to Google’s keyword data, you have the option to sign up for an Adwords account to use the new Google Adwords Keyword Planner. Google The good guys at Internet Marketing Ninjas compiled a deep list of “12 Free Keyword Tools to Replace Google’s Keyword Tool.” All rights reserved.
How to Improve Google Adwords Quality Scores [Infographic]
OCTOBER 4, 2012
I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score.
7 Things You Didn’t Know You Could Do with Google Adwords
DECEMBER 16, 2013
Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance. 1) Adwords Bid Strategies. If so, it might be time to check out Adwords Bid Strategies.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face: SEO keyword strategy without access to organic keyword data. Share PPC Keyword Data to Guide SEO.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords. Negative keywords.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. Share in the comments! © 2013, VR Marketing Blog.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. What average position do we achieve on our most important keywords?
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. What are “long tail” keywords, and how do they differ? Essentially, long tail keywords are keyword phrases made up of 3-5 words.
The importance of knowing what competitors spend on SEM
APRIL 21, 2014
Somehow, it always seems to be analytics season in the world of search marketing. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share?
Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
FEBRUARY 24, 2015
The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. which precise keywords are generating those actions at the lowest cost. Most B2B marketers only measure clicks and cost per click for the reasons stated above. It’s easy to see why. And so on.
Google Adwords Changes You Want to Know
APRIL 8, 2013
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. Below are some of the more notable drawbacks: Keyword Level Bidding - In a nutshell, with these new changes, you may lose the ability to set device-specific bids at the keyword level. All rights reserved.
How to Pick Keywords That’re Kind of a Big Deal
APRIL 19, 2013
So let’s cover the basics first: What exactly is a keyword? keyword is a word or search term that someone types into Google, Bing or any other search engine when they’re looking for information online. Any keywords you use within your website should obviously be related to the content, products, etc. Here’s how: What Makes a Good Keyword? billion.
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We’re a fast-growing marketing team with the goal to be constantly improving our marketing output. We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. Mistake #9: Going general with keywords, then narrowing.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter. 6.
Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
JUNE 16, 2015
Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Conversely, the more specific your match types and keywords, the more qualified the resulting traffic, and the less money you’ll waste on people whom you never intended to see your PPC ad in the first place. This option is called exact match.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.
Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
JUNE 18, 2014
While Sun Tzu applied this wisdom on the battle field to win wars and conquer enemies these lessons can, and have been used in industrial marketing to increase qualified leads. Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Click on the Keywords tab > Details tab > Auction Insights “All”. .
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Both are important online marketing elements to, but can take different priorities depending on your goals and time. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Keyword Research/Expansion. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. If those keywords/queries aren’t already present in your paid search campaign, add them in and try them out. Before developing content around certain keywords, topics, etc.,
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Providing ease of navigation.
5 Search Engine Marketing Tips to Compete with the Big Guys
JANUARY 23, 2014
Many small businesses think running a paid search campaign is too expensive and don’t have a marketing budget to compete with bigger, more well known brands. We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys. 1. Keyword Selection. Try and focus on keywords that produce quality leads and conversions for you.
Use Google Automation Tools to Make Your PPC Ads More Efficient
MARCH 26, 2014
We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. All rules are created by clicking the Automate button on the Campaigns, Ad groups, Keywords, or Ads tab. For example, if the CTR gets too low, it will automatically pause the ad or keyword. All rights reserved.
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
In paid search, no matter how well an account is structured or how aggressively you bid on keywords, it still may not be enough to get that click if you aren’t writing engaging and relevant ad copy. Reflect the Keyword. Research has shown that adding the keyword into the headline and copy of your ad will increase the likelihood of it getting clicked. Qualify Customers.
26 Must-Have Negative Keywords for B2B PPC Campaigns
MARCH 16, 2010
In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending. One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. Have suggestions for other useful negative keywords? career. careers.
4 Steps to Prep Your Search Engine Marketing for the Holidays
OCTOBER 30, 2014
If you haven’t already started planning for the holidays , it’s time to kick your search engine marketing campaigns into gear so your business can reap the benefits all holiday season long. Here are 4 steps to get your SEM ready now: 1. The first thing you should do when creating a new, holiday-based SEM campaign is to start with research. Do Your Research.
Search Engine Marketing (SEM) Best Practices
FEBRUARY 7, 2010
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Optimize your keyword bids. Higher goals require a larger budget. 2.
Intro to Remarketing Lists for Search Ads
SEPTEMBER 9, 2013
According to the Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” RLSA can also be helpful because it allows you to better utilize broader keywords that may not perform at an optimal level within your regular search campaigns. link]. © 2013, VR Marketing Blog.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Smart Goals For AdWords Advertisers. The Demise of Google+.
B2B Leads in the Long Tail of Search
AUGUST 9, 2012
Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Use AdWords (and SEM in general). Nothing wrong with that—head terms are critical to optimization efforts.
9 Frequently Asked Questions About Pay-Per-Click Advertising
AUGUST 11, 2015
Although it can be quite daunting to get started, the ROI on most pay-per-click ads is higher than its other digital and offline alternatives including direct mail and using basic keywords in your content. Pay-per-click advertising, or PPC advertising, is a specific type of search engine marketing designed to drive traffic to your website. Here’s a quick list: Google Adwords.
The Top 10 Best Resources to Learn About SEO
FEBRUARY 24, 2015
This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. Moz is an inbound marketing company and provider of SEO tools that has a blog full of insightful articles. Google Adwords Keyword Tools. Keywords are important to every SEO campaign. You Google it, right? Search Engine Land.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? How and when should marketers use retargeting and ad extensions? Image credit: Placeit.net.
Getting the Most Out of Google Grants
APRIL 30, 2013
Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. First, let’s take a look at the Google Grant Adwords account restrictions: $330 daily budget cap ($10k per month). $2 max cost-per-click (CPC) bid. Also, regular Adwords account ads take precedence over Google Grant ones for placement in search results.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal.
Content and Pay Per Click – Using them Together for Success
MARCH 11, 2014
Bidding on Relevant Keywords Around Your Content . It’s a good idea to bid on relevant keywords around what your blog offers. For example, if your business sells garden tools and you have a blog that features daily gardening tips, you’ll want to bid on the keyword phrases like “gardening tips,” “gardening guides,” “gardening resources,” “gardening blog,” etc. Want more marketing tips and tactics? Sign up for the free VR Buzz. © 2014, VR Marketing Blog.
4 Tips to Keep Your Search Strategies Up-to-Date
JUNE 9, 2014
Most people have migrated to the term ‘search’ or ‘integrated marketing,’” says online marketing consultant and WebScout founder Laura Greeno. SEO strategy used to be divorced from a content marketing strategy. Although it’s important to know which topics people are searching for, this goes above and beyond simply looking at keywords. Tip #3: Find the right frequency.