KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. You generally want your headline to be eye catching in order to differentiate yourself from the competition.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

Hubspot

AUGUST 17, 2017

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? What is a Google AdWords Ad Extension? This is where ad extensions come in. Call extensions. Location extensions.

Adwords 77

Adwords Cost Per Click Paid Search Agency Google 77

Valasys

MAY 1, 2024

Sometimes, it’s a matter of life and death in the overly-competitive field of online advertising business, you need to select the right advertising platform in order to obtain the desired outcomes for your marketing campaign. No more wasted ad spend on users who are simply curious or in the early information-gathering phase.

Facebook 40

Facebook Adwords Google Ads 40

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. You can use this information to fine-tune your campaigns and settings for better performance. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Just as it says, this is a random Google-generated number. copy:[name]}.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

SugarCRM

MARCH 7, 2016

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. 4 Tips for Developing Your AdWords Strategy. Time to Get Searching.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

QuanticMind

MAY 10, 2018

At QuanticMind, we’ve seen and analyzed large numbers of client AdWords Campaigns. First, assuming you’re in the new AdWords UI, go to the following location: You’re going to see a Geographic Report of your data based upon the dates you’ve selected. Now, we need to get the data ready to upload to AdWords.

Adwords 40

Adwords CPA Cost per Acquisition Campaigns 40

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. In this post, I will outline a series of tactics B2B SEO professionals should consider, in order to dominate brand-based keyword search engine results. Site Navigational Architecture.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

JANUARY 30, 2018

These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads. Let’s begin with Google AdWords. Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. Facebook Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

LeadSquared

MARCH 26, 2013

In simple words, Landing page optimization for Google Adwords is a part of Conversion Rate Optimization (CRO). It aims at increasing the percentage of visitors on a website in order to convert them into sales leads or customers. So, what factor of landing page optimization influences the Quality Score on Adwords?

Landing Pages 52

Landing Pages Adwords Optimization Google 52

LeadSquared

MAY 28, 2013

They can find directions on the map to reach you, or even better, they can call you directly to feed their queries or place orders. So much with only one simple step; add Location Extensions to your Google Adwords Campaign. So, I am going to keep this post focused on Google Adwords Location Extensions Setup. Great job guys!

Adwords 52

Adwords Google CTR Click Rate 52

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Google Adwords Keyword Planner. See trends around a particular topic and what information people are looking for on Google. Google Trends.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Zoominfo

MARCH 26, 2018

You’re likely already using buyer personas to inform and improve your marketing efforts. Google: Many of you are likely familiar with Google Adwords. In a recent video, Google profiles a local business that grew from a small restaurant to a national mail order business with the help of Adwords.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

OCTOBER 5, 2021

Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have. These articles are informational rather than promotional, but succeed in building the Boeing brand by keeping their technology grounded in current events.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. For example, the ads themselves are more visual and, while are easier to set up, they require more maintenance in order to stay competitive with pricing.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Meerkat Marketing

NOVEMBER 17, 2020

Once you are able to identify the types of clients you’d like to attract you can begin reporting on MQLs, which will give more relevant information in marketing reports. Example: Google Adwords vs. LinkedIn Ads. If marketing can qualify 10 leads/month from Google Adwords, you’d conclude a cost of $300/MQL. Final Thoughts.

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 52

Heinz Marketing

SEPTEMBER 15, 2020

To deal with the overwhelming amount of information, people gravitate and consume information from trusted sources. Possibly made more important by the notion of “fake news” – where people are now conditioned to pay attention to where information is coming from before they believe it. Track and measure the payback.

B2B Marketing 126

B2B Marketing Advertising Agencies Planning Terms and Conditions 126

Contently

AUGUST 2, 2021

This information will allow marketers to adjust their strategies and make the purchasing experience easier for the consumer. I often monitor the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Hubspot

NOVEMBER 23, 2016

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Now that we’ve gone over the guts of what makes ETAs, let’s get started on some best practices in order to take full advantage of them. 4) Mobile Ad Guidelines.

Adwords 28

Adwords Paid Search Agency Ads Practices 28

KoMarketing Associates

APRIL 7, 2014

Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. Mobilegeddon.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

SmartBug Media

JANUARY 20, 2022

Through paid acquisition, a company wins a new customer via a paid marketing channel, such as social media ads, display ads, Google AdWords, paid features in magazines, affiliate marketing, influencer campaigns, and so on. Owned audiences are those groups of individuals whose information has been acquired but who are not yet customers.

SMS 98

SMS Acquisitions Ad Exchange Paid Search Agency 98

Webbiquity

SEPTEMBER 22, 2014

Google recently announced they are offering this service free for their AdWords users. Integrating call tracking with analytics software like Google Adwords tracking, Adobe SiteCatalyst , or DC Storm can further improve customer understanding and increase the conversion to the right kind of call. Higher order value.

Planning 100

Planning Work Management Marketing Management ROI 100

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. This post from Wired provides a nice overview of Google AMP and served as a guide for internal and external information sharing at our agency.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

NuSpark Consulting

MARCH 2, 2016

How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. For instance, queries regarding specific product models or brands, as opposed to informational or how-to research. For many, this came as a complete surprise.

SEO 100

SEO Cost Per Click Adwords Click Rate 100

accelerate agency

MAY 24, 2023

If that’s the case, use the links below to find the right information for you: What is Google Analytics? You can use the information to identify new opportunities for high-ranking SEO keywords or discover which pages the majority of your organic conversions are coming from. Read on to find out what it is and how it can help you.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

APRIL 13, 2017

Once a prospect is in the lead-tracking system with their basic information, the sales department has the opportunity to understand more about a potential customer and get the sale. No matter what the form is for, a well-designed one can help marketers gather people’s information.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

Stevens & Tate

OCTOBER 6, 2020

In order to target an audience that might be interested in a product or service being advertised, advertisers will use data collected on the user. This data can include demographic information as well as behavioral data. They have access to a lot of demographic information about its users that can help target different people.

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Adwords 75

Biznology

NOVEMBER 25, 2019

And this sort of timely and engaged response to users and customers can really affect the brand perception of both your app and your company: “Our observations show that a significant number of users who received a prominent and informative answer to their negative review tend to change it to a positive one within day or two.”.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

eTrigue

FEBRUARY 2, 2022

Detailed analytics, lead scoring, real-time lead alerts and integration with CRM keep sales informed so they know when best to contact the prospect. Opens and Visits Email marketing can deliver information on which emails are opened by a prospect, but there is not much visibility beyond that. Give me some specific comparisons.”

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

Hubspot

OCTOBER 20, 2017

They're on the fast track for exponential growth in the coming years, but since they're still not officially a major player in the online ad business, there's an incredible opportunity for advertisers to get in early and score better ad positions at a lower cost than more established properties like Google AdWords. Who can benefit the most?

Amazon 78

Amazon Cost Per Click Paid Search Agency Ads 78