KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along!

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? How Much Am I Spending? All questions should start with the PPC budget.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Valasys

FEBRUARY 17, 2023

And in the realm of digital advertising, there is one giant that stands out among the rest: Google. As one of the largest digital advertising platforms, Google commands an impressive 37.2% Enter AdWords and AdSense – two of the most well-known and widely used tools in the world of digital advertising.

Adsense 40

Adsense Adwords Marketing Automation Services Advertising Agencies 40

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #1: Use In-Market Audiences.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google Ads was a concept that seemed completely new. Google AdWords…whaaaat? And, my intent of writing this guide is to help clueless beginners who are just getting started with AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

KoMarketing Associates

MAY 31, 2016

Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world. From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?

Adwords 100

Adwords Features Google Mobile Advertising 100

Webbiquity

JANUARY 28, 2011

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

KoMarketing Associates

OCTOBER 11, 2016

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. This group of categories are is served in the travel, leisure, and service industries. Service Catalog. Amenities, Destinations, Shows, Featured Hotels.

Adwords 120

Adwords Advertisements Advertising B2B 120

LeadSquared

MARCH 30, 2017

The monthly search for the term “Google AdWords” is 1.5 Google generates 97% of its revenue from its ad platforms. More and more businesses are spending their advertising money on Google Adwords. Why should you read this Google AdWords guide? All there stats tell us one thing.

Adwords 52

Adwords PPC ROI Google 52

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? You want to target people interested in buying luxury watches, so you create a Google Ads campaign using keywords related to luxury watches. To learn more about how to optimise your B2B Google Ads with negative keywords, read on!

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

SmartBug Media

MAY 8, 2020

Small business owners all know they need to be found when a searcher is looking for their products and services. Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. Google Smart Campaigns were created with small business's needs in mind.

Small Business Marketing 106

Small Business Marketing Paid Search Agency Google Campaigns 106

KoMarketing Associates

MAY 30, 2013

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface. Google Checkout.

Adwords 120

Adwords Vendors eCommerce CPC 120

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

SmartBug Media

MAY 8, 2020

Small business owners all know they need to be found when a searcher is looking for their products and services. Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. Google Smart Campaigns were created with small business's needs in mind.

Small Business Marketing 101

Small Business Marketing Paid Search Agency Google Campaigns 101

Anyword

OCTOBER 28, 2021

The Google homepage: nothing but a logo, a search box, and two buttons, in a sea of white. Writing Google ad copy. Here is our quick and dirty guide to help you win in your Google Ads efforts. Google AdWords Ad Copy Character Limits. The bad news is that Google ad copy limits are set to change again.

Copywriting 97

Copywriting Paid Search Agency Ads Google 97

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. Allows Google to make ad rotation decisions rather than yourself.

Adwords 100

Adwords Features Google Lead Scoring 100

QuanticMind

JULY 12, 2019

Here’s how to consider this in your Google Adwords audit, and make the right changes to optimize. Google Ads provides free internal tools you can use to see how your ads are performing compared to the competition. This is an important metric Google Ads uses to calculate Quality Score, which in turn affects ad rank.

Adwords 40

Adwords PPC Cost per Acquisition Google 40

KEO Marketing

JUNE 21, 2016

Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. The ads in the Local Finder rely on AdWords location information (called an “extension”).

Adwords 48

Adwords Search Marketing Google Paid Search Agency 48

Meerkat Marketing

NOVEMBER 17, 2020

Generating leads is always a hot topic at the leadership table for B2B professional service firms when it comes to marketing. As a Partner or leader in a B2B professional service firm you likely aren’t a marketer, nor do you pretend to be. Example: Google Adwords vs. LinkedIn Ads. What MQLs are Converting to Revenue?

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 52

NuSpark Consulting

APRIL 22, 2012

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms.

Landing Pages 100

Landing Pages Adwords Keywords Research 100

NuSpark Consulting

JANUARY 6, 2019

For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor. Take a quick look.

Display 100

Display Google Ads Campaigns 100

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. subscribers) Charles Farina Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments. LinkedIn: Brie E Anderson (2.6K

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 100

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 104

Marketing Analytics Tools Paid Content Analytics Activities 104

Bannerflow

OCTOBER 12, 2018

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in the first quarter of 2018 !

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

KoMarketing Associates

JULY 27, 2017

Use the expanded sitelinks : For sitelinks, Google offers two additional lines of text that will show under the sitelink, making them look like “mini-ads.” When this featured launched in 2012, Google claimed they would improve an ad’s CTRs by 30%. Any lower and Google will only display the headline. Review Extension.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

Spiralytics

JULY 1, 2018

Google AdWords is one of the most powerful tools used in online advertising, for businesses big and small. Marketers have had a considerable amount of success generating leads through this service with a great ROI.

Adwords 48

Adwords Budget Programs Practices Best Practices 48

Moz

NOVEMBER 22, 2018

Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. So I'm going to talk about four things today that you can learn from AdWords, and really these are easy things to get into in AdWords. You can probably just get in there and look at it yourself, or talk to your AdWords person.

Adwords 55

Adwords SEO Paid Search Agency Click Rate 55

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

LeadSquared

APRIL 24, 2013

Google Adwords Remarketing, also known as Ad Retargeting, is a form of online advertising which runs ads across the Google Display Networks (GDN). So, utilizing Remarketing strategy can dramatically Increase your Return on Investment (ROI) on your Google Adwords Campaigns.

Adwords 52

Adwords Google Ads Marketing Budget 52

accelerate agency

MAY 24, 2023

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. This tells whether the click originated on the main Google Search page, one of its Search Partners, or on a publisher site (a.ka.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. Its ability to connect you directly with potential customers who are actively searching for your products or services is nothing short of amazing. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

LeadSquared

MAY 24, 2013

Google Adwords Ad Extensions have been around for quite some time now, but many of us are still unaware of the benefits of these extensions. Therefore, let’s dig deeper today to find how Google Adword extensions can help you get the best out of your PPC Marketing efforts on Google. Great work!

Adwords 52

Adwords Paid Content Paid Search Agency Cost Per Click 52

LeadSquared

MARCH 12, 2013

With over 88 billion searches conducted per month, Google is the most popular search engine in the world. Getting your business on Google as a part of your online marketing strategy is as important as having a shop at a busy street corner. To make your business appear on Google, there are two broad ways: 1.

Adwords 52

Adwords Cost Per Click Google Campaigns 52