Launch Marketing

OCTOBER 10, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

LeadSquared

NOVEMBER 24, 2015

Well, that is exactly what we analyse in this webinar. The webinar was a resounding hit. For those of you who couldn’t attend it, you can view a recording of the webinar here. Also, instead of constantly selling, offer useful information – like 3 things to ensure before you buy a house and general tips for home owners.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture. What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. These giants continue to dominate the market share of revenue generated by the overall software industry. Activation. Discoverability.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Optinmonster

FEBRUARY 21, 2024

Just plug in your main keyword, and it will generate a list of related keywords. Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. All of these related Google searches are LSI keywords that you can weave into your post.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The ABM Agency

FEBRUARY 19, 2023

The 1:Few strategy is focused on developing relationships with fewer but more valuable prospects by leveraging existing relationships or customizing content specifically for them; this could include relationship building tactics like webinars or events tailored just for them.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

The 1:Few strategy is focused on developing relationships with fewer but more valuable prospects by leveraging existing relationships or customizing content specifically for them; this could include relationship building tactics like webinars or events tailored just for them.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. A commonly used item is a white paper; visitors are far more likely to sign up to download or receive something than to simply fill out a form to get “more information”—from experience, about 10 times more likely.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

SugarCRM

DECEMBER 11, 2013

Webinar Campaigns. Google AdWords Tracking. On-Demand Webinars. White Papers. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Social Marketing. Social Publishing. Social Analytics. Social Sharing. Social Profiles. Campaign Manager.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars.

Social Media 138

Social Media ROI Media Correlation 138

NuSpark Consulting

JULY 7, 2013

As you see from the headings of our matrix, we get granular when we list our available content, whether they are white papers, case studies, ebooks, recorded webinars, or more. First, if this is a lead generation campaign, we begin with an autoresponse message , which is emailed immediately after the email submission.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Additionally, they might aid in generating a profitable return on your marketing spend. What is a Lead?

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Sharpspring

JULY 21, 2017

These features help agencies create higher-value relationships, generate monthly recurring revenue and prove value to clients. Typically, the visitor to the landing page provides information via a form in exchange for a marketing offer, such as an eBook or a webinar. The most common example of PPC advertising is Google AdWords.

Marketing Automation Services 43

Marketing Automation Services Marketing Automation Advertising Agencies Paid Search Agency 43

Anything Goes Marketing

NOVEMBER 16, 2008

Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. Reuse your email newsletters by ensuring they are posted on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Webbiquity

SEPTEMBER 25, 2018

Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 251

Work Management B2B Marketing Marketing Management B2B Thought Leadership 251

Hinge Marketing

SEPTEMBER 7, 2016

This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The It’s primarily a tool for Google Adwords users, but it’s also a great tool for finding keywords to use in your website content.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

Salesforce for Google Adwords - a free app on the Salesforce AppExchange that allows online marketers to track the effectiveness of Google advertising campaign and website lead generation activity. . Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Online Marketing Institute

MARCH 21, 2011

Tweet Is your company website not doing its job — i.e. generating leads and sales? Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Follow him on Twitter at @imchrisjaeger.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Demand generation as a whole, and content marketing in particular, is a meritocracy.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. That’s where a demand generation guide comes in. In this blog, we’ll tell you everything there is to know about your demand generation business. What Is Demand Generation? .

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? Social media may be good for 99 things, but lead generation ain’t one of them. 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn. Companies with 101-200 web pages generate 2.5x

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. It will read exactly as presented in the webinar. Presenters. Ben Herman, Mad Fish Digital.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. White papers and eBooks are excellent lead generators.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

KoMarketing Associates

SEPTEMBER 20, 2018

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here. Use AdWords Frequency Reports to avoid ad fatigue. Their clicks are precious.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Here are the highlights from the webinar. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

ClickDimensions

JANUARY 23, 2020

Pay-per-click (PPC), such as Google AdWords, is one of the most popular of these ad types. Social media marketing can help boost brand awareness, drive traffic to your website and generate leads. Blogs, eBooks, white papers, videos, webinars and infographics are all popular types of content marketing.

Paid Content 87

Paid Content Work Management Marketing Management Marketing Automation Services 87

accelerate agency

AUGUST 4, 2021

Another thing is also clear: lead generation is the cornerstone of success when it comes to B2B marketing. Efficient and effective lead generation, as well as boosting your sales team’s morale and driving sustained revenue growth, can also provide your sales cycle with a timely boost. How to grow business with B2B inbound marketing.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Improve campaign measurement.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

NuSpark Consulting

MARCH 24, 2013

We were about ads and collateral; with the occasional white paper that publications mailed us (remember BRC cards?) Lead Generation: white papers, case studies, webinars, slideshares, eBooks, landing pages. Lead Nurturing: emails, more helpful articles and webinars! . Pay-Per-Click: Ads.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 100

SnapApp

MAY 2, 2018

Top funnel marketing is less about 158-page white papers and more about engaging, snackable, and visual content. These campaigns are usually delivered on social media, with the goal of generating followers, engagement, and/or plain old impressions. This is why top funnel B2B marketing campaigns don’t use aggressive “buy now!”

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

Top funnel marketing is less about 158-page white papers and more about engaging, snackable, and visual content. These campaigns are usually delivered on social media, with the goal of generating followers, engagement, and/or plain old impressions. This is why top funnel B2B marketing campaigns don’t use aggressive “buy now!”

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Interactive Content Statistics. . Blogging Statistics . . #1. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122