KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. YouTube ads are available as text, video, and images.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

MAY 3, 2018

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. Pro Tip: Enable this feature to consolidate Google AdWords performance data to a centralized reporting platform. Follow along! Search Console.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. This is as true in the U.S. as it is in China.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. This is as true in the U.S. as it is in China.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Google Display Network Opportunities. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

MARCH 29, 2018

Pro Tip: To get the most out of Google tools, search marketers should also use Search Console, Trends, and Adwords, which I will explain in greater detail below. Google Adwords Keyword Planner. AdWords Keyword Planner is a tool that every B2B search marketer should use as part of the initial keyword research process and ongoing work.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

MARCH 22, 2018

DSAs have numerous time-saving applications that make them quick to implement effectively. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Source: [link]. How are DSA campaigns different than traditional search campaigns? Page Feed (specific to Google).

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

OCTOBER 27, 2016

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. To get started you should create this tag in AdWords and apply the code to all active pages on the site. 3 Steps to Get Started: 1. Custom Ads.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

DECEMBER 21, 2017

In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

APRIL 27, 2017

AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

JULY 19, 2016

AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. We use it to write more effective blog titles as well as HTML titles based on the analysis of the words we use. Paid Search Tools. What is it? : What is it? Followerwonk.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. With Baidu PPC ads for mobile, users can do even more.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. The effectiveness of smart goal performance can actually be evaluated before complete activation as well. Mobilegeddon.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Google Testing Additional Structured Snippets Options. How does Google make money?

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 27, 2012

Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. This was one of my favorite blog posts from Google’s own blog which introduced the ability to receive select Analytics data in the AdWords interface. Mike Pickowicz. Connect with Mike on Google+ and LinkedIn.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

DECEMBER 9, 2013

CMI’s survey results also revealed 42% of B2B content marketers consider themselves effective, up from 36% a year ago. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. As reported in one of our previous news articles , nearly all B2B marketers (93%) have a content marketing strategy in place.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MARCH 13, 2014

Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different. Certificate of Incorporation. Final Thoughts.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Google Testing Additional Structured Snippets Options. How does Google make money?

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

FEBRUARY 27, 2018

They were sending $12,000 a day of AdWords traffic to this page… and they had never ever tested it. Here’s an example of an AdWords ad and a landing page that doesn’t use the same core phrase. The traffic coming to the landing page was from AdWords ads, including the broad match keyword, “New Mexico adoption”.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

KoMarketing Associates

NOVEMBER 20, 2018

Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Search Query Reports (SQR) are a classic Google Ads feature that is endlessly important to making sure keywords are running as effectively as possible. 2018 has been a crazy year in the world of PPC Marketing.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

JANUARY 2, 2018

Here are six digital marketing cross-training ideas we’re looking to adopt in the new year, designed to create opportunities for team members to learn new skills, while also remaining cost effective and free in many cases. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

MARCH 3, 2016

Effective immediately, Google will no longer be showing ads on the right hand sidebar. The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. Effects on Ad Performance. Like any war, it’s important to be prepared. Conclusion.

Paid Search Agency 120

Paid Search Agency Cost Per Click Advertisements Advertising 120

KoMarketing Associates

FEBRUARY 28, 2017

One in particular that’s important to check frequently is changes to a company’s AdWords competition. These shifts have effects on the keyword bidding auction and can provide insight on why there are changes in certain data points.

PPC 120

PPC Allocation Paid Search Agency CPC 120

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Of course, this is dependent on your company or client’s brand guidelines, but sometimes, addressing your readers directly can get your point across most effectively. Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

DECEMBER 29, 2015

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. Search Marketing Strategist Mike Pickowicz’s post provides five tips B2B marketers should consider in order to maximize the effectiveness of boost posts in Facebook advertising campaigns. Well researched lists almost always do well.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

DECEMBER 6, 2016

It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. At Bizible , we’ve found LinkedIn to be the most effective social channel. (Or has their strategy mainly stayed the same?). Why or why not? “At

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

FEBRUARY 2, 2015

Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. It’s up to advertisers to do this in the most cost effective way. Similar to Google’s AdMob, Facebook will now allow advertisers to display their Facebook ads on a network of mobile apps and games.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

MARCH 30, 2012

” At a tactical level , consider conversion actions such as application download, click-to-call, how to create effective form submissions, etc. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

AUGUST 11, 2015

Thanks to the conversions report in AdWords we can track the different actions, the different landing pages, and anywhere the tracking code associated with lead generation initiatives is present. The important takeaway is that not all leads are created equally and we often need to look beyond pure cost or volume numbers to define success.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

SEPTEMBER 20, 2018

And it is exceptionally effective. So much so that marketers named retargeting and remarketing as the most effective tactics for social media and search advertising earlier this year. AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

NOVEMBER 20, 2014

This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. For your ad to be eligible to be shown in the gray scale box that precedes search results, it must reach a certain Quality Score threshold. Good” is relative.

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120