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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #4: Customize Ads with Real-Time Updates.

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Why we care about adtech: The complete guide

Martech

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Targeting options : The targeting ability of DSPs is more advanced than AdWords due to real-time bidding. AdWords functions on a CPC model.

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Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

If you need help setting up your conversion tracking check out the following resources: Google AdWords – Conversion Tracking Bing Ads – Universal Event Tracking. Pro Tip: If you are showing display ads on mobile devices, it’s very important to pay attention to the number of clicks you are getting and where those clicks are coming from.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan. Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. SMX East 2017, Day 1.

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Paid Search for B2B: Five Costly Mistakes to Avoid

Launch Marketing

If you need help setting up your conversion tracking check out the following resources: Google AdWords – Conversion Tracking. Each paid search platform (Google AdWords, Bing Ads, etc.) By default, Google/Bing will have your display ads show up in mobile apps and games. Design /Image in display ads. Display ad sizes.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. AdWords is no more. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month.

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What have you learned from Mobilegeddon?

Biznology

Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes. When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. 2012: Privacy is becoming more important.