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Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

If you need help setting up your conversion tracking check out the following resources: Google AdWords – Conversion Tracking Bing Ads – Universal Event Tracking. Pro Tip: If you are showing display ads on mobile devices, it’s very important to pay attention to the number of clicks you are getting and where those clicks are coming from.

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Paid Search for B2B: Five Costly Mistakes to Avoid

Launch Marketing

If you need help setting up your conversion tracking check out the following resources: Google AdWords – Conversion Tracking. Each paid search platform (Google AdWords, Bing Ads, etc.) By default, Google/Bing will have your display ads show up in mobile apps and games. Design /Image in display ads. Display ad sizes.

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The Ultimate Guide to GDPR for Advertising

QuanticMind

It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Disclaimer: The GDPR is a 200-page document that covers data privacy reform for companies in a variety of contexts. Businesses must conduct privacy impact assessments. What is the GDPR?

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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. Online Display. Have a plan to promote this content via search, display, and social.

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5 Essential Elements of Your Law Firm Marketing Landing Page

Go Beyond SEO

Traffic, whether it’s organic, from social media or coming from paid sources like Google Adwords or Facebook, needs to be sent to a page that will maximize the conversions. Every good landing page needs to have a phone number and it needs to be a displayed prominently on the page. landing pages. 3 Phone Number (and tracked).

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Featuring: @jdischler.

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How Display Advertising Benefits B2B Businesses

Valasys

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

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