EMagine B2B Blog

MARCH 29, 2018

AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites. Recorded Webinars. Demos (This is typically well received in software tech) . (PPC) pay-per-click advertising is the perfect way to do it. Case Studies.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

EMagine B2B Blog

MARCH 29, 2018

AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites. Recorded Webinars. Demos (This is typically well received in software tech) . (PPC) pay-per-click advertising is the perfect way to do it. Case Studies.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Hubspot

JULY 22, 2018

ebooks, webinars, kits, etc.) If a contact has downloaded several of your top-of-the-funnel marketing offers like ebooks and webinars, it might be a good sign they're ready for a little bit more. Or maybe an online event, like a webinar? 5) Lead Nurturing Workflow. Main Trigger: Multiple Top-of-the-Funnel Conversion Events.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

The Effective Marketer

FEBRUARY 22, 2011

post: WordPress Plugins for Marketers « The Effective Marketer Posted in WordPress Plugins « Themetastic: WordPress and BuddyPress theme demos for [.] Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Here’s the deal.

Social Media 141

Social Media ROI Media Correlation 141

Vidyard

FEBRUARY 12, 2015

All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords Let’s backtrack a little bit now. YouTube uses Google AdWords to help you promote your content. But what is Google AdWords? Bing Ads work just like Google AdWords, right down to the pay-per-click cost.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

The Effective Marketer

NOVEMBER 6, 2009

So forget about it and let me show you the demo… &#. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Gartner 100

Gartner Planning Work Management Marketing Management 100

NuSpark Consulting

MARCH 9, 2013

For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Trial/demo requests. Webinar/event signups. A conversion is the completion of a defined goal or a transaction.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

SugarCRM

DECEMBER 11, 2013

Webinar Campaigns. Google AdWords Tracking. On-Demand Webinars. See A Demo.' YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Social Marketing. Social Publishing. Social Analytics. Social Sharing. Social Profiles. Campaign Manager. CRM Integration.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SnapApp

APRIL 4, 2018

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5. It’s important to establish a benchmark.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. It will read exactly as presented in the webinar. Presenters. Ben Herman, Mad Fish Digital.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Anything Goes Marketing

NOVEMBER 16, 2008

Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. Reuse your email newsletters by ensuring they are posted on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Webbiquity

SEPTEMBER 25, 2018

Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Directive Agency

MARCH 25, 2020

million in organic traffic value, which is the estimated cost to rank for those keywords, based on their CPC in Google AdWords. They provide blog posts, video demos, and use personal copy that offers actual value to users of their software. When you take a look at Shopify, they are generating an estimated 3.26 Shopify can gain $12.2

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

NuSpark Consulting

JULY 15, 2011

Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Preparing ongoing reports and make recommendations based on Adwords/Analytics results. Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Preparing ongoing reports and make recommendations based on Adwords/Analytics results. Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

LeadSquared

APRIL 28, 2016

View the webinar recording. I know the average cost of a demo, cost of a customer, and the lead to customer ratio for different channels. On that note, here’s a post about successful LinkedIn ads , and we have a new webinar coming up on social selling , which you might want to attend. Marketing Strategy.

Webinar Metrics 52

Webinar Metrics FAQ Allocation Marketing & Strategy 52

Content Standard

OCTOBER 2, 2020

Lead generation business: Leading metrics include: Website traffic, key form conversions, webinar and event attendance, and demo completion. AdWords conversion rate benchmarks Research conducted by Larry Kim provides conversion rate benchmarks for business businesses who advertise on Google AdWords.

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Optinmonster

APRIL 27, 2020

Webinars are a cool alternative to starting a podcast. That’s because, with a webinar, you don’t need to create new content every single week. You can simply write one webinar script and do a weekly live recording. The other benefit to a webinar? Ready to build your webinar but not sure which software to use?

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

KoMarketing Associates

SEPTEMBER 20, 2018

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here. Use AdWords Frequency Reports to avoid ad fatigue. Their clicks are precious.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Only B2B

FEBRUARY 10, 2023

Event Lead Generation: This type of lead generation involves attending and participating in events, such as trade shows, conferences, and webinars, to meet potential customers and generate leads. Paid Advertising: Utilize paid advertising, such as Google AdWords or LinkedIn Ads, to reach potential customers and drive traffic to your site.

Paid Content 118

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 118

Albacross

AUGUST 28, 2018

On top of that, incorporate backlinks to your company’s website, and encourage your leads to click through to learn more, request for a product demo, or get a free trial. Now, when we mention the term PPC, most folks will immediately think of Google AdWords. So, why should you choose LinkedIn ads over Google AdWords?

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Scoop.it

MAY 9, 2024

Video clips from a larger webinar, including AI-generated videos , can be included in newsletters to your email list. Challenges include the expense, the need to optimize ad performance, monitor AdWords competitors, and ensure the content aligns seamlessly with platform and audience expectations. Book a demo to learn how.

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Directive Agency

DECEMBER 6, 2017

Another way to measure up the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy looks like. For example, have you ever clicked a webinar CTA only to find out that you had to schedule a future time to watch it instead of watching it right then? Image Source ).

Work Management 105

Work Management Marketing Management B2B Marketing Advertising Agencies 105

NuSpark Consulting

JANUARY 3, 2015

In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. Plan search campaigns within the funnel.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

SnapApp

MARCH 21, 2018

AdWords is Google's paid ad platform. AdWords provides the vehicle to get your solution in front of these people immediately. You can use the native AdWords keyword tool to find search volume and cost-per-click data: . I can see that Optimizely is using a simple landing page with a 15-minute demo for the conversion.

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Directive Agency

FEBRUARY 28, 2019

Another way to measure up what the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy look like. For example, have you ever clicked a webinar CTA only to find out that you had to schedule a future time to watch it instead of watching it right then? For example….

Work Management 70

Work Management B2B Marketing Marketing Management Advertising Agencies 70

Albacross

AUGUST 28, 2018

On top of that, incorporate backlinks to your company’s website, and encourage your leads to click through to learn more, request for a product demo, or get a free trial. Now, when we mention the term PPC, most folks will immediately think of Google AdWords. So, why should you choose LinkedIn ads over Google AdWords?

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Albacross

NOVEMBER 13, 2018

Option B = I’m pretty sure you’ll love this product – most of our customers start raving about it 5 seconds into our demo. Say you want to get your prospect to join your webinar, for example. Tell them that you’ll break down and go through the strategy that a company in their industry to increase their revenue by 10x in this webinar.

Lead Scoring 67

Lead Scoring Lead Ranking Advertising Agencies Top of Funnel 67

LeadSquared

JUNE 30, 2017

GoToWebinar: I don’t know if you have heard, but LeadSquared webinars are pretty popular, thanks to our webinar expert To make conducting webinars an easy process, she uses GoToWebinar. Camtasia by TechSmith is a simple tool and we mostly edit our webinar videos using this tool.

Tools 52

Tools Skype Webinar Metrics Business 52

SnapApp

MARCH 2, 2018

Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? Consider the sheer number of permutations in a customer journey — blog posts, PPC ads, ebooks, webinars, email and dozens of other channels — a lead’s path to conversion could go a million different ways. .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Directive Agency

FEBRUARY 28, 2019

Another way to measure up what the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy look like. For example, have you ever clicked a webinar CTA only to find out that you had to schedule a future time to watch it instead of watching it right then? For example….

Work Management 45

Work Management B2B Marketing Marketing Management Advertising Agencies 45

chiefmartech

FEBRUARY 12, 2017

This can take the form of a form fill, a demo request, a referral, a returned email, or a number of other actions. Let’s take a look at some examples: AdWords Benchmark Report. One of our top performing pieces of content is the annual AdWords Benchmark Report.

Peer-to-peer 40

Peer-to-peer Top of Funnel Adwords Advertising Benchmark 40

Directive Agency

FEBRUARY 28, 2019

Another way to measure up what the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy look like. For example, have you ever clicked a webinar CTA only to find out that you had to schedule a future time to watch it instead of watching it right then? For example….

Work Management 40

Work Management B2B Marketing Marketing Management Advertising Agencies 40

accelerate agency

AUGUST 4, 2021

By providing customers with good content—from landing pages and email newsletters to webinars and thought leadership pieces—you can build up a loyal and engaged customer base. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on. Email marketing.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

SnapApp

JUNE 2, 2017

Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. Most people do want demos, they just want them on their own time and not always with a sales rep conducting them. . Place an interactive video on your demo request pages to show a friendly face.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Moz

JANUARY 16, 2019

However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. Facebook is used primarily for their weekly webinar updates.)

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57