A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? If it's because you're intimidated by Google's AdWords interface, we get it. Using the Keyword Tool on AdWords.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
Compared to search ads, display ads have lower cost-per-clicks (CPCs), but also lower click-through-rates (CTR) and lower conversion rates. There are non-Google display networks, Youtube video ads, and Gmail sponsored promotions. AdWords Only Tactic. Use AdWords customer match.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. Increase the effectiveness of search engine optimization (SEO) and content marketing. YouTube Ads.
Why the Blog Post Is the New Ad Unit
APRIL 3, 2013
And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Back at the turn of the century, blogging was in a nascent state.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate!
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
B2B Voices ( Trade Youtube Twitter Leads Sales ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Adwords.