KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the results. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 27, 2012

The answer may not matter to marketers who don’t themselves work for a marketing automation vendor. But I think it’s worth pondering anyway, if only as an interesting case study in business strategy. Again like AdWords, the system would automatically optimize the programs based on results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

Webbiquity

SEPTEMBER 22, 2014

Whilst there is still no way to track impressions from offline marketing (human interface programmes just aren’t that advanced yet…), the online world makes it possible to track real time results via impressions and clicks. Google recently announced they are offering this service free for their AdWords users.

Planning 100

Planning Work Management Marketing Management ROI 100

KoMarketing Associates

DECEMBER 19, 2013

Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. What is Content?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Biznology

MARCH 20, 2018

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO can certainly be augmented through and augment email marketing campaigns. Social Media Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

MARCH 30, 2012

This could be said for both broader B2B marketing goals and specific mobile site or application goals. Brian Klais , of Pure Oxygen Labs , presented it best when he explained how mobile marketing is a three-dimensional opportunity. Links and content have to become device aware and then operating system aware and then application aware.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Convince & Convert

OCTOBER 8, 2015

In August of this year, Moz published its latest Ranking Factors Study. This study reviewed 16,520 commercial search queries and their results pages to determine what factors appear to be driving Google rankings. This is the best way to create an audience and demand for your content. Commercial vs. Informational Queries.

Wikipedia 145

Wikipedia Google SERP Business 145

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Valasys

MARCH 5, 2019

SEM – Leads can be generated easily through Search Engine Marketing when using Google Adwords which is a tool that helps all size companies get leads. With proper knowledge of your prospect , you as the marketer will be able to understand what problem or question lead them to your site. Inbound lead generation.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

Hubspot

DECEMBER 22, 2020

You need to study the search results closely if you want to master the art of understanding keyword intent. Google often signals their own interpretation of a search term, based on the types of results. Remarkety - hoping that a subset of searchers might be interested in SMS marketing solutions. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

QuanticMind

NOVEMBER 30, 2018

A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago. How does it work?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

EMagine B2B Blog

MARCH 29, 2018

Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites. Case Studies.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

EMagine B2B Blog

DECEMBER 10, 2018

In recent years, Google’s Knowledge Graph has taken search results in many different directions, however, in the most simplistic of examples, PPC and SEO are represented in the below search for “adwords advice.” SEO stands for Search Engine Optimization. ” What is SEO?

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

In recent years, Google’s Knowledge Graph has taken search results in many different directions, however, in the most simplistic of examples, PPC and SEO are represented in the below search for “adwords advice.” SEO stands for Search Engine Optimization. ” What is SEO?

Paid Content 66

Paid Content PPC Organization SEO 66

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Real Time Marketing makes headlines – ok so I am reading David Meerman Scott’s latest book called Real Time Marketing but you know what – he’s right!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Hinge Marketing

MARCH 23, 2015

Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort. From marketplace research to brand research, detailed scientific studies will help you make more informed decisions.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

QuanticMind

OCTOBER 24, 2017

3 in 4 customers who conduct a local search on their smartphone visit a local business in the next 24 hrs – these customers are more purposeful and likely to make a purchase. Google ran an independent study with 140+ advertisers across multiple verticals. E-commerce has grown 23% to traditional retail’s 6%. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. The term today is used solely in reference to paid search and includes marketing areas like display, shopping, and pay per click (PPC). In 2004 Yahoo!

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Can you tell me how can I create search query report through Goog. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing.

PPC 158

PPC Paid Content Paid Search Agency Advertising Agencies 158

WebMarketCentral

DECEMBER 22, 2009

7 Ways to Keep Fresh Content Flowing On Your Blog by ProBlogger Darren Rowse offers seven tips for avoiding "blogger's block" and keeping fresh ideas and content flowing on your blog, from mind mapping and answering reader questions to taking advantage of guest post opportunities.

RSS 20

RSS Best Practices Business Adwords 20

WebMarketCentral

DECEMBER 31, 2009

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

DECEMBER 17, 2009

Setting Expectations for Search Engine Optimization by Search Engine Watch Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Among his conclusions: more content helps. Blogging helps. Social media works.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

SEPTEMBER 3, 2009

Take advantage of new tools to raise your own profile by commenting on existing content? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Attract lots of targeted Twitter followers in a short time? Are Comments the Next Social Layer?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

QuanticMind

AUGUST 31, 2018

As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. You likely already know what competitors you’d like to analyze, but it takes just a few minutes to confirm your suspicions with data that shows which competitors are most worthy of study.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Ask Amanda About Marketing.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

WebMarketCentral

AUGUST 17, 2009

by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." These include duplicate content, lack of keyword research, ignoring link building, and.read her post !

SEO 20

SEO Best Practices Adwords Copywriting 20

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset.

Design 20

Design Marketing Websites SEM Best Practices 20

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

accelerate agency

AUGUST 4, 2021

Marketing has changed dramatically over the last decade or so. Cast your mind back to this time ten years ago: things like social media marketing and content marketing were in their infancy compared to today. Today, marketing is a much more sophisticated business. What is B2B inbound marketing?

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Albacross

JULY 31, 2018

Now, wouldn’t you say this is roughly the same as allocating a small budget to AdWords every month? But is AdWords the best choice, or should I try other platforms as well? Read on to find out more about using AdWords vs Bing for your B2B marketing strategy… Google AdWords vs Bing Ads. That much is obvious.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. You might try AdRants.com instead.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40