NuSpark Consulting

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. The first thing I do is review the Adwords Search Term reports. Thus, if a buyer searches for CRM software for SMB , your ad will not show for this query. .

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

Launch Marketing

JANUARY 26, 2022

Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper. If you need help setting up your conversion tracking check out the following resources: Google AdWords – Conversion Tracking Bing Ads – Universal Event Tracking.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Point

JUNE 8, 2016

Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Marketing Qualified Leads 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Accompany the video with a related white paper as CTA. Video needs to be part of a comprehensive content strategy; white papers, case studies, ebooks, blogs.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

SEPTEMBER 23, 2012

With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page. I’ve addressed retargeting before within an older post. Here are some examples of what you can do now: .

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

NuSpark Consulting

MAY 13, 2015

Drive subscriptions – If a lead has made a purchase or has taken advantage of one of your free offers, whether you were offering a downloadable e-book, a white paper or free access to a webinar in return for filling out a form, then you can try to drive subscriptions via your lead-form thank you page.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 100

NuSpark Consulting

DECEMBER 30, 2012

Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. Assess all of your white papers and content assets. Conversion Architecture. Content Strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

B to B 120

B to B netFactor Media SEM 120

NuSpark Consulting

AUGUST 26, 2011

PDFs are also indexed; a valuable way to get white papers to appear on search results if optimized properly. Related Posts: Google Instant—Effects on Search Marketing Optimizing Pay-Per-Click; Real world examples Optimizing Google AdWords & Pay-Per-Click, Part 2. Changing content. Search engines don’t like stale sites.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Directive Agency

MAY 17, 2017

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). For every account each week we: Ask senior consultant if client is getting quality leads (and turning those leads into sales) each week. Check all keyword’s cost per click.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

NuSpark Consulting

NOVEMBER 16, 2011

That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. Let’s start generating quality leads and positive ROI, and respond to the challenges as described above.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Convince & Convert

JULY 29, 2012

” white paper. And in that way, it’s more like email – keeping your brand top-of-mind among people who have requested it – than it’s like banner ads and TV and Google Adwords, yet we keep banging our head against the wall trying to unlock social media ROI from the perspective of net new revenue.

Social Media 138

Social Media ROI Media Correlation 138

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Let’s Know Do You Really Need To Open The Doors Of Mysteries Of Listings At DMOZ? . • Locate The Black Holes And Measure Them A black hole on the website may be a white paper.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

NuSpark Consulting

JULY 7, 2013

As you see from the headings of our matrix, we get granular when we list our available content, whether they are white papers, case studies, ebooks, recorded webinars, or more. Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Content Marketing: Goals, Issues, Strategies Demand Generation.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

SugarCRM

DECEMBER 11, 2013

Google AdWords Tracking. Agencies & Consultants. White Papers. Social Profiles. Campaign Manager. CRM Integration. Microsoft Dynamics. Salesforce. Saleslogix. Marketing Heroes. Partner Portal. On-Demand Webinars. Case Studies. Learning Management.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

LeadSquared

NOVEMBER 24, 2015

So think of e-books, white paper downloads, a free trial, perhaps a free consultation or a discount – something that encourages the visitor to take the effort to sign up. How to get the most from Google Adwords? There is another webinar on Google Adwords that LeadSquared has conducted with an expert.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Preparing ongoing reports and make recommendations based on Adwords/Analytics results. Following up with leads through email is called lead nurturing and includes links to additional valuable content such as white papers and webinars.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Preparing ongoing reports and make recommendations based on Adwords/Analytics results. Following up with leads through email is called lead nurturing and includes links to additional valuable content such as white papers and webinars.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Hubspot

DECEMBER 6, 2010

Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. Once you create a landing page around an offer (download our free white paper, etc), You'll want to create a tracking URL. The Basics. How to Use Tracking URLs.

Campaigns 28

Campaigns Allocation Marketing Analytics Tools Landing Pages 28

Only B2B

FEBRUARY 1, 2023

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They could have downloaded a white paper or ebook from your website or filled out a form there.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Online Marketing Institute

MARCH 21, 2011

Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Create a landing page for each of your white papers. Ask your friends to help publicize it, too.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

WebMarketCentral

AUGUST 31, 2009

Track “micro-conversions” like white paper downloads, flash video views, repeat visits, etc. Anyone who's been a consultant or in the service business for any length of time will relate to this piece. Example: "In B2B there are often multiple decision makers — how do you connect all the dots?

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Adobe Experience Cloud Blog

JANUARY 18, 2016

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. These are the tricks that you can implement today.

Adwords 48

Adwords Display Cost per Acquisition Paid Search Agency 48

NuSpark Consulting

JANUARY 3, 2015

White papers and eBooks are excellent lead generators. Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. . Write two more ebooks. I did my last one on online display in the fall. Be helpful and compelling. Paid Media.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

ViewPoint

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. I also see phone scripts that open with ridiculous lines like, “Did you receive our white paper?”

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

NuSpark Consulting

MARCH 24, 2013

We were about ads and collateral; with the occasional white paper that publications mailed us (remember BRC cards?) Lead Generation: white papers, case studies, webinars, slideshares, eBooks, landing pages. Client Two: 8 blog posts, 2 guest blog posts (for SEO), one white paper, all per month.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy Marketing Strategy Planning 100

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Sales Leads Dynamics ( Cold Calling Consulting Network Effectiveness Contact Lead ). Matthew Schwartz ( @mpsjourno ). Rob Leavitt ( @robleavitt ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Take this quiz” is a much more compelling CTA than “Download this paper.”. . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

He has provided technology and marketing consulting to companies like Thomson Reuters, Morgan Stanley, Comcast, Exxon Mobil and many others. Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords). Nick Eubanks: Nick has been helping companies with their digital marketing since 2004.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Hubspot

AUGUST 9, 2018

The skills and qualifications required of both SEO and SEM specialists include experience interpreting and applying analytics, the ability to manage and allocate a marketing budget, the ability to read and apply website and search analytics, proficiency in Google AdWords and Google Analytics, and knowledge of search engine trends and news.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Single Grain

NOVEMBER 6, 2019

Get A Free Consultation. Get A Free Consultation. Get A Free Consultation. Google recently announced their Content Grouping feature in the Analytics dashboard, which is a tool that allows you to group together certain types of content (like “blog posts” or “white papers”) and view data for each group. User Loyalty.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. As an example, at Directive Consulting, we sell into three different personas. Most traditionally, lead generation assets are grouped as: White Papers.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Scoop.it

NOVEMBER 2, 2021

In that case, most of your content will be focused on assets like eBooks, white papers, market research studies, and product demonstrations, which are typically gated behind forms. Adwords for high-converting assets on Google. Individual consultants should be taken into account as well.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

SnapApp

DECEMBER 14, 2016

1 Bestselling Author, Keynote Speaker, Consultant. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. SEO & Content Marketing Consulting Director from Sydney Australia. Consultant/Broker-Strategic Marketing | Customer Experience at Stabilizer Marketing. Source: [link].

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Biznology

DECEMBER 17, 2013

I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. A lot changes in 22 months.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80