Directive Agency

NOVEMBER 2, 2016

First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Knowing the ins and outs of your product, your audience, and your keywords will make the entire process more efficient and less confusing – from setup to reporting and all the way back.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

accelerate agency

MAY 24, 2021

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. Remember: if your visitors are happy with the content, product, and website layout, they’re more likely to make a purchase. . In order to do this, you need to link your Adwords and Analytics account.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

NuSpark Consulting

JUNE 8, 2013

For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. I can also do some long-tail keyword research with it. Paid Search. Online Display. Doubleclick.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

NuSpark Consulting

FEBRUARY 10, 2013

Website goal: Content-heavy with the goal to drive traffic and sell advertising on your site, bait audiences to a newsletter or a product (or affiliate). . Website theme: Showcase your products; provide content that reassures audiences of your quality, value, and expertise. Query type: Service or business solutions.

Traffic 100

Traffic Optimization Work Management Marketing Management 100

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 152

Marketing AI Adwords Account Based Marketing ABM 152

Directive Agency

DECEMBER 1, 2017

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Looking to Supercharge Your AdWords Campaigns?

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

seo.co

NOVEMBER 1, 2021

If you run an e-commerce site, then include price ranges in the meta description for your product pages. Each site has a unique purpose, a unique product, and a unique customer base, so one click to you may not be as valuable as a click to one of your competitors. Increasing Click-Throughs for a Google AdWords Campaign.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Online Marketing Institute

MARCH 21, 2011

Ditto for internal pages that have Title tags that read, “Products&# or “Services.&# Know who your target audience is and figure out the keyword phrases they might be using to find the types of products or services you offer on your website, through keyword research tools. Fix this, pronto.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

flux.la

FEBRUARY 1, 2020

Conversion : This term may refer to a visitor buying your product on your web site or subscribing to your channel. For instance, if two websites are marketing the same product, the search engine optimized webpage is more likely to attract more customers and make more sales than the one who doesn’t utilize SEO strategies.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Single Grain

AUGUST 28, 2019

Get A Free Consultation. Here’s another one: Neil Patel’s Google AdWords Made Simple: A Step-by-Step Guide : This monster piece of content has more than 10,000 words and ranks for more than 2,000 keywords. And if you search “Google AdWords,” it comes up on the first page. Get A Free Consultation. What Are Power Pages?

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Directive Agency

APRIL 22, 2022

Because the higher the rank on search engines such as Google or Bing, the more visibility your content gets, the more clicks your site receives, the more you will increase the number of customers or users for your products. . Long-tail vs. short-tail keywords. There are five main benefits enterprises can get from SEO: .

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

Convince & Convert

MARCH 8, 2012

I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal. I think, long- term, that’s a smart play. Eric: Yeah.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Directive Agency

APRIL 19, 2017

These keyword phrases are professionally known as “long tail keywords.” ” When working with a B2B SEO keyword strategy, using long tail keywords ups the chance of site traffic. Long Tail Keywords. Long tail keywords are longer word phrases. Keyword Research. specificity.

Keywords 40

Keywords Long Tail Marketing SEO B2B Marketing 40

WebMarketCentral

JANUARY 28, 2008

Top mistakes newbie SEOs make by Jennifer Slegg - Search Engine Marketing Consultant Solid advice for newbies or SEO pros who need a reminder of mistakes to avoid, though one must be a bit careful with the first item, "My site ranks for `some really obscure multi-keyword phrase`".

SEO 20

SEO Wiki Best Practices Allocation 20

Hubspot

MARCH 21, 2018

This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, To satisfy intent and rank well in the long term, build your SEO marketing strategy around topics, not keywords. What Is Paid Search Engine Marketing?

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Convert

NOVEMBER 8, 2022

Luxury products, accessories, electronics, and sporting goods retailers, however, took a beating from this. Let’s get into the nitty gritty of product economics: Pull and work with real numbers. Customers could do that in exchange for something valuable, like discounts, extended warranties, or early access to new products.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

LeadSquared

DECEMBER 30, 2015

If you are directing traffic to your AdWords campaigns or Facebook campaigns , then of course you need a standalone landing page because your offer is going to be there. The quickest way would be to spend some money and get leads from Adwords and Facebook. How to generate quality leads via our visa consultant website?

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Directive Agency

AUGUST 10, 2017

These long-tail keyword variations can help increase the amount of search queries you’re showing up for, exposing you to a wider base of consumers, and increasing site traffic. Adwords (Top). Adwords (Bottom). This is because they have to compete with features like AdWords and Google Maps. Image Source ).

SERP 49

SERP Lead Generation Search Marketing Lead Scoring 49

Moz

DECEMBER 10, 2018

As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. No matter what product or service is bought, everyone goes through this journey.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Single Grain

JANUARY 31, 2020

Get A Free Consultation. Use the Ad Builder feature to create profitable ads after researching how your competitors and other advertisers promote services and products in the same niches. CTR, long-tail keywords. Get A Free Consultation. So what are the best paid media tools? 1) SEMrush. How Much Does SEMrush Cost?

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Hubspot

JUNE 8, 2016

As a best practice, you should use the naming convention specified below and use at least these 6 parameters in your URLs: In Google AdWords, the most efficient way to set up tracking parameters is in the “Campaign URL options (advanced)” section under campaign settings. They look something like this. 3) Segment Your Campaigns.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

NOVEMBER 10, 2015

These are usually long-tail keyword phrases, which are much easier to rank for. The Keyword Planner is hidden inside a Google Adwords account. But when you find a keyword with a lot of search results, it also means that root keyword is going to be in multiplied times that in long-tail phrases.

Paid Content 28

Paid Content Long Tail Marketing Paid Search Agency Business 28

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. You actually have a degree in psychology, thus it is actually appropriate that you have a blog and a consulting practice, etc.,

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Directive Agency

MAY 9, 2017

The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. As an example, at Directive Consulting, we sell into three different personas. Launch new campaigns.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Moz

AUGUST 16, 2020

Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs.

SEO 61

SEO Adsense Long Tail Marketing Marketing AI 61

Directive Agency

MARCH 2, 2018

We indulge in the age-old digital marketer practice at Directive Consulting called “keyword research.” We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). This tool helps spark long tail keyword research and learn more of the industry lingo.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Albacross

MAY 22, 2019

Guess how many of these folks will go on to sign up for your newsletter / product demo / free trial offer? Nope, not by a long shot. An extended free trial for your product. Is it just me, or is NetSuite not an intuitive product to use? Negative example: Book a consultation. Costs involved: $0. Strategy 2.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

MARCH 10, 2016

Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. A person or company who's shown interest in a product or service in some way, shape, or form. 54) Long-Tail Keyword. 9) Bounce Rate. 55) LTV:CAC.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28