Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

Golden Spiral

JANUARY 20, 2017

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

Hubspot

JUNE 26, 2019

Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

QuanticMind

OCTOBER 30, 2018

Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. How much stock you have of each product and when they might run out.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

Hubspot

APRIL 5, 2018

Buy ads on Google through Google Adwords. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. You know, where 3.5

Google 78

Google Adsense Tools Doubleclick 78

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. One of the most critical elements of your SEM campaigns is the organization of your keywords. Relevancy is key in every part of SEM campaigns. Searchers can learn more about your company without clicking your ad
.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

Valasys

MARCH 5, 2019

For a marketing manager of an up-and-coming software company, a dried up pipeline is his arch nemesis – a problem that comes from staying away from lead generation. Company Website. The huge competition that exists within the software industry causes difficulty for companies when they want to generate qualified leads.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

Hubspot

JUNE 5, 2019

Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." With over five billion monthly searches being made on the Microsoft network, this makes Bing PPC a notable marketing tool for paid ad campaigns. Google AdWords, however, can only show you the number of Google+ followers.

PPC 78

PPC Paid Content Cost Per Click Paid Search Agency 78

Webbiquity

MAY 6, 2013

SEM changes take effect in a matter of minutes. • How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. It’s flexible. PPC Myth Busting!

PPC 100

PPC Paid Search Agency Adwords Tips 100

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. In addition, some companies love to implement “conquest” campaigns in which you pay for keywords that include your competitor’s brand in them.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. You probably use a variety of technologies and online tools to improve your sales and marketing. So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). Build or Buy?

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

ClearVoice

NOVEMBER 2, 2018

Description: SMX West unites the brightest minds in SEO and SEM. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros. Great for: Brand content marketers, content marketing tools companies.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Smashmouth Marketing

DECEMBER 21, 2008

She touched on many topics that companies of all sizes should be considering. I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? SEM or SEO?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Smashmouth Marketing

DECEMBER 15, 2008

She touched on many topics that companies of all sizes should be considering. I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? SEM or SEO?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Directive Agency

AUGUST 21, 2019

PPC Management Role: Co-founder of Adalysis, a PPC management tool for Google and Bing Ads. Notable Achievements : Won the Best Search Technology of the Year 2018 from UK Biddable Media Awards, and Best Specialized SEA Tool 2018 from German Search Engine Awards. Author of Advanced Google Adwords. Years in PPC : 21.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

Contently

NOVEMBER 4, 2016

Not surprisingly, companies are creating more social media content than ever. Branded content tools and podcasts were the only tactics that decreased in usage this year. and sophisticated targeting, has increasingly become the dominant social platform for B2C companies. On the B2C side, marketers are just doing more, period.

Studies 60

Studies SEM Case Studies Adwords 60

QuanticMind

JUNE 14, 2017

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.”

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Navigate the Channel

OCTOBER 4, 2023

The problem is that many companies consider it the end goal. Beyond Google Analytics, you can get granular data from pay-per-click advertising campaigns through Google AdWords, Bing Ads, and other paid campaign sources to know what is working and what isn’t. Traffic Website traffic is critical to seeing measurable success.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Hubspot

DECEMBER 22, 2020

PPC is one of SEO's most powerful tools — and vice versa. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. However, the organic results are overwhelmingly online course companies such as Udemy, Lynda, and Coursera. SEM is the exact opposite.

PPC 101

PPC Work Management SEO Top of Funnel 101

QuanticMind

JANUARY 2, 2018

Of course, organic factors (SEO, local search listings and online reviews) are important, but for now, we’ll discuss some paid search engine marketing (SEM) techniques that travel businesses like yours can use to bring more customers to your doorstep. Tight Radius Targeting. miles) from your business’ physical presence.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Distance reporting – This tool was introduced last year to show how far away searchers are from your storefronts while they search. New reporting tools: Demographic reporting – This will show which groups are more likely to visit stores.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

KoMarketing Associates

DECEMBER 19, 2013

Mike Pickowicz (PPC/SEM Analyst). Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. Five Strategy Changes To Help You Cope with Google’s Ad Rank Change – Kevin Lee, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

nDash

AUGUST 6, 2019

Google Ads / AdWords: Analysis, Creation and Conversion. At SMX East, there will be all-you-can-learn SEO and SEM (and more) tips, tactics and strategies. Search Marketing Expo West (SMX) is a chance for those out West to gain the same experience, tools and opportunity as those in the East. Pro Link Building.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Biznology

DECEMBER 9, 2014

What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. Why are companies spending tens to hundreds of thousands of dollars on basically rewriting their entire websites? Their competitors.

PageRank 80

PageRank SEO Enterprise Management SEM 80

WebMarketCentral

FEBRUARY 16, 2009

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. Bid on your own company name. Use SEM terms for SEO.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

QuanticMind

MARCH 26, 2019

Consider the impact of paid search programs on your revenue stream and the role bidding optimization tools play as key middlemen. SEM is not your average marketing function: it’s a healthy mix of advertising expertise, copywriting, selecting business goals, statistics and analytics, big data, and the customer journey.

Paid Search Agency 40

Paid Search Agency PPC Enterprise Management Work Management 40

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 20

Adwords Tactics SEM Tips 20

Directive Agency

NOVEMBER 2, 2016

Is AdWords worth it? Keywords are the backbone of your B2B PPC campaign just as they are the backbone of any SEM project. There are some very helpful tools that can make advanced keyword research more efficient. Setting up your Google AdWords account be tricky, and the interface isn’t known for its simplicity.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

WebMarketCentral

SEPTEMBER 1, 2009

Google's content network can be a valuable addition to any AdWords search marketing program. Case in point: among my SEM clients are two b2b software companies. Login to your AdWords account, then click Reports under the Reporting tab. Go back to AdWords and click "More tools" under the "Tools" tab.

SEM 20

SEM Adsense Adwords Google 20

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

QuanticMind

MARCH 27, 2017

If you work in SEM, you know this challenge well. While there are only limited spaces available, not every business – not even all Fortune 500 companies – are buying out their “local listings.” SMX West 2017: Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40