Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. Take a look at the companies we traditionally think of in software: Microsoft, Oracle, SAP. These giants continue to dominate the market share of revenue generated by the overall software industry. Organic Search. Take a look at what we found. Discoverability.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Huptech Web

OCTOBER 7, 2022

Table Of Contents. Why Is PPC Marketing Essential For eCommerce? Pro 4: Manage Your Marketing Budget. If you’re probably reading this blog article, you know the potential of Pay Per Click (PPC) advertising to boost your online sales. Keep reading as we tell you how essential PPC marketing is for eCommerce.

PPC 52

PPC Advertising Agencies Paid Search Agency eCommerce 52

The Point

JANUARY 13, 2017

This is especially true for technology marketers, and doubly true for those in nascent or emerging categories, when much of the marketing challenge may consist of convincing buyers that they have a problem to solve in the first place. What do we know about prospects who are ready to download a free trial or schedule a demo?

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. As with most bottom funnel content, the performance is measured in paid conversions. . Lever’s case studies are cleanly-formatted masterclasses in creating logical, high-converting content like this. .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. As with most bottom funnel content, the performance is measured in paid conversions. Lever’s case studies are cleanly-formatted masterclasses in creating logical, high-converting content like this. Source ).

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Registration forms (gated content downloads). Trial/demo requests. Webinar/event signups. PDF downloads.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Vidyard

FEBRUARY 12, 2015

That lesson comes in especially handy for marketers, who must share their content if they want to get likes and views and leads. With some of the options out there, you can set a very modest budget, or if you have the marketing budget, you can go really big. Through YouTube TrueView Ads. Again, you only pay per view.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Hubspot

NOVEMBER 4, 2015

The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. Marketing budget.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

KoMarketing Associates

FEBRUARY 8, 2018

Finding the right audience is essential to any B2B paid advertising campaign. To reach that audience, it comes as no surprise that companies are expanding their paid efforts beyond simply search advertising. As we start 2018, we expect more companies to take advantage of the LinkedIn ad platform.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue. Advanced Ad Formats.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Scoop.it

MAY 9, 2024

“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels.

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on….

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off. Storytelling can also boost your content marketing results. According to Search Engine Watch, it can improve your conversion rates by up to 30%.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Optinmonster

APRIL 27, 2020

Ready for the worst bit of marketing advice you’ll ever hear? ” That line makes for a killer movie, but an equally awful marketing strategy. A lot of marketers spend tons of effort in learning how to promote a product effectively. For clever marketers, this is cringe-worthy. Email Marketing.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

KoMarketing Associates

SEPTEMBER 20, 2018

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. It refers expressly to online advertising. So much so that marketers named retargeting and remarketing as the most effective tactics for social media and search advertising earlier this year.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Only B2B

FEBRUARY 10, 2023

Generating leads is a crucial part of any business-to-business (B2B) sales and marketing strategy. As a B2B company, your success depends on your ability to generate leads and convert them into paying customers. It helps to identify and nurture potential customers, drive sales, improve marketing ROI, and build relationships.

Paid Content 118

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 118

Hubspot

JUNE 22, 2017

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. As a lean SaaS startup, we have to be very wise with our marketing investments. And unbelievably nervous.

Cost per Acquisition 78

Cost per Acquisition Paid Content Spending Facebook 78

SnapApp

MARCH 21, 2018

. Marketing isn’t as simple as it used to be. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . Your role as a marketer has become more complex. What is Funnel Marketing? Full Funnel Marketing Strategy #4: Email .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Albacross

JULY 31, 2018

B2B marketing isn’t easy. So what’s the key to being a great B2B marketer? Of course, it doesn’t help to keep exploring the latest B2B marketing strategies, too. Of course, it doesn’t help to keep exploring the latest B2B marketing strategies, too. Run PPC Ads. Check it out: The first 4 listings are all paid ads.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

NuSpark Consulting

JANUARY 3, 2015

As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Content Marketing. Search Marketing. Happy New Year! Get to it! .

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Albacross

AUGUST 28, 2018

If your client has been with your company for a year or two, send them a nice email (like the one above), and use the opportunity to ask for a referral. Bearing this in mind, be sure to specify the type of referrals you’re looking for (eg marketers in the healthcare industry, or CEOs in the finance sector). Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Albacross

AUGUST 28, 2018

If your client has been with your company for a year or two, send them a nice email (like the one above), and use the opportunity to ask for a referral. Master your marketing campaigns with the Free UTM Builder! This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

LeadSquared

APRIL 28, 2016

Last Friday, we discussed our marketing strategy here at LeadSquared. The session covered everything from the kind of campaigns that we run, the metrics we use to measure success, how we hire new members for the team, and learnings from having tried different marketing channels , and formats over the course of past 3 years.

Webinar Metrics 52

Webinar Metrics FAQ Allocation Marketing & Strategy 52

Oktopost

DECEMBER 16, 2020

To achieve sustainable business success, you need a marketing funnel that finds, acquires, and converts leads. Digital marketers know that it’s all about using the right lead generation software. Recently, more than 61% of marketers said lead generation was the most significant challenge they were facing this year.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Automation Services 98

LeadSquared

JANUARY 29, 2015

But, what beats me is why businesses spending tons of money on ads, and getting landing pages designed, don’t pay attention to whether their PPC landing pages are really getting them conversions or not. Sisyphus under a curse, marketers because of unclear objectives or just the regular burnout slack. I know that, you know that.

Landing Pages 52

Landing Pages PPC Paid Content Paid Search Agency 52

chiefmartech

FEBRUARY 12, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Whenever we look back at our best performing content, a clear trend appears: content where we share our data consistently performs well. Let’s take a look at some examples: AdWords Benchmark Report.

Peer-to-peer 40

Peer-to-peer Top of Funnel Adwords Advertising Benchmark 40

Albacross

NOVEMBER 6, 2018

If you’re working with a sizeable marketing budget, generating leads is pretty easy. Just throw a couple of thousand dollars into Google AdWords and/or Facebook ads …. But if you’re working at a startup or a small company, and you have little to no marketing budget, that’s when things get tough. Image source.

Lead Generation 75

Lead Generation Budget Programs Lead Scoring Lead Ranking 75

Albacross

NOVEMBER 6, 2018

If you’re working with a sizeable marketing budget, generating leads is pretty easy. Just throw a couple of thousand dollars into Google AdWords and/or Facebook ads …. But if you’re working at a startup or a small company, and you have little to no marketing budget, that’s when things get tough. Image source.

Lead Generation 58

Lead Generation Budget Programs Lead Scoring Lead Ranking 58