KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Traffic >> Channels. Conversions.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. What AdWords’ Exact Match Keyword Update Means for You.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

AUGUST 30, 2016

In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. These devices include desktop, mobile, and tablet. Cost Per Click.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

KoMarketing Associates

OCTOBER 8, 2014

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. Look Better in the Eyes of Google. B2B Online Marketing Blog Search Engine Advertising'

Adwords 120

Adwords Advertisements Advertising Click Rate 120

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

MAY 31, 2016

The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

KoMarketing Associates

OCTOBER 11, 2016

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Like other ad extensions, there are some common benefits: Your ad will take up more space and you’ll be able to utilize additional characters in your ad text.

Adwords 120

Adwords Advertisements Advertising B2B 120

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Google Display Network Pitfalls. Only 5% of sites are removed per year and like nearly everything Google does, it’s an automated process.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. This tells whether the click originated on the main Google Search page, one of its Search Partners, or on a publisher site (a.ka.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Analytics. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JULY 27, 2017

While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them. This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. Any lower and Google will only display the headline.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

JANUARY 30, 2018

These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads. Let’s begin with Google AdWords. Another great resource is PPC Hero , which covers so much more than just AdWords and Bing.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

LeadSquared

MARCH 12, 2013

With over 88 billion searches conducted per month, Google is the most popular search engine in the world. Getting your business on Google as a part of your online marketing strategy is as important as having a shop at a busy street corner. To make your business appear on Google, there are two broad ways: 1.

Adwords 52

Adwords Cost Per Click Google Campaigns 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences. Key KoMarketing Milestones.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Biznology

DECEMBER 22, 2015

Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! The post 3 predictions for online marketing in 2016 appeared first on Biznology. 1) Adaptive Websites. Good luck and go git ’em, tiger!

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Hubspot

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. That's where self-paced online learning comes in. Below are 32 free online courses you can take to beef up your skill set. Content Marketing " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

KoMarketing Associates

JULY 22, 2016

The imperative is clear: Marketers need to regain control of their data by increasing confidence in the accuracy and including meaningful data sets that lead to decision-making conclusions. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

MARCH 3, 2016

On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. This blog post will go over the positives and negatives of this change and what it means for current advertisers. Goodbye to Sidebar Ads.

Paid Search Agency 120

Paid Search Agency Cost Per Click Advertisements Advertising 120

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

LeadSquared

JUNE 4, 2013

In my previous blog post on Google Adwords Ad Extensions , I talked about Product Extensions and its benefits. But as Adwords users, you all must be familiar with the fact that Product Extensions are no more active. So let’s see how Adwords Product Listing Ads work: Check out the image below! and the U.S.

Adwords 52

Adwords Product Ads CPC 52

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. AdWords Extensions.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

MARCH 22, 2018

It is available on both Google and Bing. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. There are several targeting types available for both Google and Bing DSA: All webpages: Target all the pages on your website. Page Feed (specific to Google).

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

FEBRUARY 24, 2015

The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings. properties).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

EMagine B2B Blog

JUNE 15, 2015

Google Adwords is not what you call an easily navigable interface. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. It’s sad that Google tries to trick novice marketers by claiming it’s the “best opportunity.”.

Adwords 40

Adwords PPC Cost Per Click Budget Programs 40

KoMarketing Associates

APRIL 27, 2017

In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. AdWords Customer Match. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

EMagine B2B Blog

MARCH 23, 2015

If you are an avid reader of eMagine’s blog, you may have caught my post from December 31, 2014, “ 2015 Resolutions Series: Get Certified! Google Analytics IQ & Adwords Certifications).” – our Google Partner status. Additionally, four members of our Department earned their Adwords certifications as well!

Advertising Agencies 40

Advertising Agencies Google Marketing Analytics Tools Adwords 40

Biznology

MAY 16, 2016

Online marketing is all about working within a niche. What’s great about the internet is that, for the most part, online communities have already been established around niches. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. Stick to Your Niche.

Keywords 133

Keywords Research SEO Adwords 133

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. B2B Lead Blog ). iMedia Connection ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100