KoMarketing Associates

JUNE 26, 2018

Branded AdWords listings provide an opportunity for the applicable B2B organization to more specifically manage copy associated with priority results as well as drive advertising visibility to key lead generation assets. Implementation of AdWords ad extensions that augment copy and increase space in search engine results.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 113

KoMarketing Associates

FEBRUARY 2, 2015

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. This new area comes in the form of mobile application advertising.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

KoMarketing Associates

DECEMBER 9, 2013

Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. View the full report. View the results. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

LeadSquared

APRIL 12, 2016

I must say, Facebook has a knack for making everything look good. Like many others, I was quite excited about Facebook Instant Articles and how they have been opened up for all websites and publishers, but it is only recently that I realized the real purpose they serve. What is your take on Facebook’s Instant Articles?

Facebook 52

Facebook Adwords Mobile Advertising Ads 52

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 100

Facebook Social Networks BtoB Digg 100

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.” Target Job Titles in Campaigns.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

BenchmarkONE

NOVEMBER 26, 2018

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. It’s a very powerful tool that you can use even if you don’t want to spend money on an AdWords campaign. You do, however, need to set up an AdWords account. 1: Use Keyword Planner Country Data to Inform Facebook Ads.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Well, it won’t be.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. On the contrary, advertising, even digital ads, leads to overexposure and saturation. But the stats don’t lie.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

SmartBug Media

AUGUST 5, 2019

Paid search: Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform. Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram. Referral: Traffic that occurs when a user finds you through a site other than a major search engine.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Outgrow

JANUARY 22, 2020

He decided to work further on his LEED blog and soon monetized his website. On his blog, he not only talks about affiliate marketing but multiple business services. He has had his own blog about affiliate marketing for 8 years now. You can start on your own with blog posts, product reviews, newsletters, etc.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

KoMarketing Associates

JULY 7, 2015

If B2B organization has a mobile app, most users need to agree to a set of permissions when they downloaded it (regardless of if it is free or not). Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Anyword

SEPTEMBER 29, 2021

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do).

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Mobile Marketing. Here are two of her more recent presentations.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Stevens & Tate

JUNE 25, 2019

Display ads are one of the oldest forms of online advertising. The following are a few tips for using a digital advertising display in an effective manner: 1. Using a native format allows your digital advertising display to blend in with the content on the page that they are being displayed on.

Display 45

Display Advertisements Advertising Mobile Advertising 45

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Valasys

JANUARY 23, 2023

Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. Pay-per-click advertising only costs when your ad is clicked, unlike traditional advertising. What’s PPC Advertising?

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Digilant

NOVEMBER 12, 2020

Diglant’s Analytics solution successfully provides the integration of various platforms and channels for a transparent, 360-degree view of a brand’s advertising and marketing efforts.”. With the mobile SDK integration, we can see how many users downloaded a specific brand’s app or how many hours they spent within this app.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. This blog post will examine a new type of ad that blends the elements of Mobile Ad Tech and MarTech.

Mobile Marketing 48

Mobile Marketing Paid Search Agency Ads Marketing & Strategy 48

Hubspot

MAY 29, 2019

It integrates with an impressive amount of other software systems and is optimized for mobile. Their surveys are simple, well-designed, and compatible with mobile. Google AdWords. Price : AdWords run on a pay-per-click model. Image Source. Survey Anyplace. Image Source. Price : Paid plans range from free to $20.83

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

LeadSquared

NOVEMBER 22, 2019

Can you elaborate on top of the page bid option in AdWords? How Facebook ad frequency depends on the quality of leads? Facebook is a platform for generating more leads, but most of them are of low quality. To cater to this problem, you must optimize your Facebook ads. Do you use Facebook / Instagram Ads for B2B?

PPC 52

PPC Lead Ranking Planning CTR 52

Hubspot

JULY 18, 2019

Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page? This model allows advertisers to only pay when consumers interact with their listing -- meaning you attract people who are interested in your offer.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Image from The Drum.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising. With over 1.4

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

seo.co

AUGUST 20, 2020

Millions of people browse SERPs each day, so SERPs function much like a newspaper or a magazine; advertisers can pay money to get readers’ attention. These ads are designed to attract clicks, and are paid for by advertisers who wanted them to appear for this specific search string (or something very similar to it). Product ads.

SERP 111

SERP Paid Content PPC Cost Per Click 111

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 28

Facebook Paid Search Agency Work Management Ads 28