The Point

FEBRUARY 24, 2015

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? But don’t worry.

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Paid Content Work Management Marketing Management Service 49

Golden Spiral

JANUARY 20, 2017

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

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Paid Search Agency Search Marketing SEM B2B Marketing 67

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. In this approach, the goal is to be compelling and persuasive enough that the audience responds and engages with your services.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 48

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Better yet, but more expensive, is dimensional mail, delivered by an express mail service. Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship?

B to B 120

B to B netFactor Media SEM 120

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

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Paid Search Agency Demographics Display DemandBase 100

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Valasys

MARCH 5, 2019

Other reasons are: The software company pipeline has a long buying cycle that requires an extended time to propose, close, and fulfill new sales Their focus shifts from lead generation to supervision of new product development or implementation of services The interest to build a second lead generation channel wanes as the effort increases.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

EMagine B2B Blog

JANUARY 5, 2015

Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! I am a B2B PPC gladiator. This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. As a kid, what did you want to be when you grew up? An Olympic gymnast.

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Adwords PPC SEM Click Rate 40

KEO Marketing

AUGUST 15, 2017

Whether you offer software, apps, technology services, SaaS, or any other tech product, establishing your company as a thought leader in the tech space has significant advantages by positioning it as a reliable and dependable expert. Pay-per-click: Google AdWords retargeting.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Hubspot

DECEMBER 22, 2020

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. SEM is the exact opposite. Here's how we've mapped out the customer journey at Nextiva within the context of marketing our commercial phone service offering. Unaware: Not aware I have a problem ?

PPC 101

PPC Work Management SEO Top of Funnel 101

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). The founder of WordStream, and now the CEO of MobileMonkey, he has developed a deep and broad understanding of every aspect of online advertising, from AdWords to Facebook marketing to chatbots. Plus, paid ads are said to raise brand awareness by 80% !

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

WebMarketCentral

OCTOBER 9, 2007

To optimize the results of a Google AdWords, Yahoo! Search Marketing or other SEM program, start with best practices in search engine marketing. I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website.

SEM 20

SEM Conversion Rate Conversion Adwords 20

Smashmouth Marketing

DECEMBER 21, 2008

Is there really b2b value on Facebook? SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Once you start to have success on the SEO front, you can scale back on SEM, but I always use SEM to a certain extent because different content appeals to different people.

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Budget Programs Social Media Paid Search Agency SEM 100

WebMarketCentral

SEPTEMBER 1, 2009

Google's content network can be a valuable addition to any AdWords search marketing program. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar.

SEM 20

SEM Adsense Adwords Google 20

Smashmouth Marketing

DECEMBER 15, 2008

Is there really b2b value on Facebook? SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Once you start to have success on the SEO front, you can scale back on SEM, but I always use SEM to a certain extent because different content appeals to different people.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

LeadSquared

APRIL 5, 2016

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. In this post, we'll not only provide you with a curated list of the best AdWords PPC agencies, but we'll tell you how to evaluate them and the benefits of hiring one.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Adwords Paid Content 52

Navigate the Channel

OCTOBER 25, 2023

Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign Maximum Bid Bid is the first and easiest factor to understand.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

Heinz Marketing

AUGUST 24, 2021

It’s pretty much what happens to B2B Marketers when you advertise using Google Ads (or Bing or anything similar – at least in my experience.) You advertise against a set of keywords, have someone click your ad, your dollars flow to Google and you only find out after Google has your money whether it was worth it. company size, etc.

Paid Search Agency 109

Paid Search Agency Ideal Customer Profiles Advertising Agencies Google 109

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. The search ad is the most common type of Google Ads ad, which pops up for searches related to an advertiser’s products or service. If you don’t already have it, develop a deep understanding of your product or service from every angle.

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Paid Search Agency Google Ads Work Management 65

WebMarketCentral

AUGUST 31, 2009

Meeting the biggest challenges in b2b marketing head-on? Breakout Session Notes — Making Data Driven Decisions — B2B by MediaPost Raw Aaron Goldman outlines six key challenges for b2b marketers identified during a breakout session at the Search Insider Summit, along with the solutions posed by the participants.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

OCTOBER 13, 2008

How can "conquesting" be applied as an SEM tactic? 5 Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!) What challenges lie ahead for PPC marketers?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. The Social Business Engine podcast showcases brands using social media technology across all functions in the enterprise including marketing, sales, customer service, HR, product development and commerce. Learn the strategies top marketing experts use to grow their businesses.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. A more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free).

Social Media 20

Social Media Optimization Media Web 2.0 20

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Mandy McEwen is one of the leading B2B marketers in the world.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

KEO Marketing

DECEMBER 5, 2017

Here are the B2B marketing trends for 2018 that savvy businesses need to follow. The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing. AdWords is showing more innovation, making it another area to focus on for your search marketing efforts. In Conclusion.

Trends 48

Trends B2B Marketing B2B Thought Leadership Planning 48

WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? When looking for a B2B digital agency, test their service boundaries and depth in understanding. PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu.

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Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? So…How do you pick a B2B digital marketing agency? A good B2B digital agency will have a website with the right quality content, not necessarily the most of it.

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Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40