KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. The extended sales cycle we face in B2B online marketing adds to the confusion.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

The Point

DECEMBER 12, 2014

Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

NuSpark Consulting

JANUARY 16, 2013

Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion. Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Actual query: How to improve pay-per-click results.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts. Identify WHY you’re choosing PPC advertising.

PPC 92

PPC Advertisements Advertising Organization 92

Adobe Experience Cloud Blog

JULY 3, 2017

Clicks: The number of people who have clicked your ad after seeing it. CTR: Click-through rate of impressions to clicks as a percentage. CPC: The average cost-per-click across a campaign. It’s unclear which of these clicks are really turning into leads. Conversion-Driven Metrics.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Anything else will distract potential leads from clicking through to your intended offer or content.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. Click on it… You’re able to scroll through any specific point of the video that way. There’s a lot of tools out there for AdWords budget calculators. Common Google AdWords Budget Situations We’ve Seen. Click To Tweet.

Adwords 63

Adwords Budget Programs Google Video Marketing 63

The Point

FEBRUARY 24, 2015

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

SWZD

JUNE 30, 2017

How can you look at information you have on hand to optimize your B2B channel mix? Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program.

Cost per Lead 48

Cost per Lead Advertising Channels Cost Per Click Lead Ranking 48

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years?

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

BOP Design

NOVEMBER 19, 2019

In this post, I explain how Google Ads (formerly know as AdWords) works and why it makes sense for most B2B companies to integrate into their B2B marketing strategy. Google makes most of its revenue off advertising and most advertising is pay-per-click advertising, also known as PPC. Google Ads is the answer!

PPC 66

PPC Paid Search Agency Ads Cost Per Click 66

Exo B2B

OCTOBER 5, 2017

I want to be 1 st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff … Do you ever find yourself thinking these things out loud? Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives.

Adwords 40

Adwords Optimization CTR Marketing Management 40

Directive Agency

MARCH 21, 2018

Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. This is a tactic that we developed here at Directive Consulting to increase sales leads. It has been proven to work on every type of vertical to increase opportunities, increase conversions, and drive leads. We got you.

Top of Funnel 40

Top of Funnel Sales Leads B2B Sales Lead Scoring 40

The Lead Agency

FEBRUARY 25, 2019

The first two three results that are displayed on a Google Search Engine results Page are what we refer to as Google Ads, previously known as AdWords. Google Ads are an excellent way to generate B2B leads and sales but can be brutal to manage at times for many B2B businesses in competitive marketplaces.

Paid Search Agency 48

Paid Search Agency Ads Google Campaigns 48

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

SugarCRM

MARCH 7, 2016

However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

The Lead Agency

MAY 12, 2019

Paid search advertising isn’t used as often in B2B marketing as it is in B2C. Running a successful B2B paid search advertising campaign in niche B2B target markets can be extremely difficult. This is primarily because B2B target markets are smaller, so defining profitable keywords can be challenging.

Paid Search Agency 63

Paid Search Agency Cost per Acquisition Campaigns B2B 63

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Metadata

SEPTEMBER 14, 2018

What if…you could garner more website traffic but also generate more leads? While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Building a presence for your B2B brand on Quora is easy. Cost per click.

Demand 63

Demand SME B2B Adwords 63

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. If the keywords in an ad group aren’t related, you won’t be able to create ads relevant to each of them, which will lead to poor click-through rates and low conversion rates. The biggest downside of AdWords is the character limit.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Martech Advisor

NOVEMBER 20, 2019

Your audience is more likely to click on an ad for a product they have already viewed, explored, or considered. That’s why Google remarketing has emerged as such a popular strategy, allowing both B2B and B2C brands to increase brand and product recall. Use negative keywords to remove unwanted clicks. Here’s how: 1.

Spending 71

Spending Google Ads Adwords 71

Directive Agency

MAY 17, 2017

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). Some examples of monthly goals and objectives in the B2B space could include: Increasing the number of Marketing Qualified Leads (MQLs) in your pipeline.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. The most expensive keywords in AdWords. High ROI is Costing You Money. Google Testing Additional Structured Snippets Options. How does Google make money?

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

B2B Marketing Insights - WE

JULY 3, 2018

Get help with implementing your B2B marketing strategy. What does Apple do differently that has allowed them to continually lead their market pack? Use a reliable tool that pulls in real data, like search volume, keyword difficulty, CPC (cost per click) value, and return rate. Step 1: Learn.

Lead Ranking 64

Lead Ranking Process Lead Scoring Planning 64

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Don’t let that assumption deter you from trying Instagram, B2B brands have seen success, too. This type of promotion is more light touch and cheaper.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

EMagine B2B Blog

JULY 1, 2015

Lucky for online advertisers, A/B testing in Adwords is now easier than ever. Tired of sales complaining about lead quality? In Adwords head to your settings and find the Experiments Beta section. Note if you’re using enhanced CPC bidding, you’ll have to shut it off to start the campaign. A udience is King.

Adwords 40

Adwords CPC Cost Per Click Aggregators 40

KoMarketing Associates

FEBRUARY 28, 2017

A client’s ads popping up for irrelevant searches can lead to decreases in CTR and quality score, so it’s important to check the SQR report regularly. From month to month, results such as CTR, CPC, and average position can fluctuate based on a number of different factors. Competition Check-Up. New keywords to bid on.

PPC 120

PPC Allocation Paid Search Agency CPC 120

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource. Why should you follow him? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. The most expensive keywords in AdWords. High ROI is Costing You Money. Google Testing Additional Structured Snippets Options. How does Google make money?

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Metadata

SEPTEMBER 14, 2018

What if…you could garner more website traffic but also generate more leads? While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Building a presence for your B2B brand on Quora is easy. Cost per click.

SME 40

SME Demand B2B Adwords 40

Metadata

SEPTEMBER 14, 2018

What if…you could garner more website traffic but also generate more leads? While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Building a presence for your B2B brand on Quora is easy. Cost per click.

SME 40

SME Demand B2B Adwords 40

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Adobe Experience Cloud Blog

AUGUST 21, 2017

The chart below shows the mean and highest conversion rates for lead generating landing pages in 10 different industries. While most users already know that landing page improvements boost ROI, did you know that they also impact how AdWords and Facebook Ads themselves treat you? Source: Unbounce’s Conversion Benchmark Report.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

LeadSquared

NOVEMBER 22, 2019

What model of lead attribution do you use? Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? At present, we are using the “Last Click” attribution model. We were using the “First click” attribution model before that. Do you use Facebook / Instagram Ads for B2B?

PPC 52

PPC Lead Ranking Planning CTR 52

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107