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Revolutionizing Experimentation: The Game-Changing Impact of an API (+ How the Convert API Works)

Convert

What is there to gain from using the Convert API in your experimentation program? As convenient as the user interface may be, leveraging an API can revolutionize your experimentation efforts. In this article, we will explore the game-changing impact an API can have and show you how to use the Convert API. What Is an API?

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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. The Disconnect.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Fundamentally, Google’s online tools are a key component of how many marketing teams work. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. A history lesson: Google AdWords and DoubleClick. The release of AdWords changed online advertising forever.

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. market and hasn’t set U.S. Segment visualization is unusually colorful and attractive. It is just entering the U.S.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

I wrote a couple weeks ag o about the importance of attribution as a guide for artificial intelligence-driven marketing. Its specialty is measuring the impact of marketing content on long B2B sales cycles. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future.

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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly

Many publishers and content marketers are actively researching the implications of this change—how it will impact their analytics ecosystems, their workflows, and ultimately their businesses. This is a marker of where Google is focusing their time and energy, and what segments of the market they’re valuing.