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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What About Advertorials?

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The Truth About Guest Posting

RebelMouse

Just as it sounds, guest posting is when you have a creator outside of your organization write an article for your site, or vice versa. However, guest blogging isn’t the best way to generate the kind of backlinking that Google is looking for. What Is Google’s Official Stance on Guest Posting? What Is Guest Posting?

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. Your articles, published directly on Forbes.com. Facebook Ads.

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7 Companies That Should Buy Medium, Because Why Not?

Contently

In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. Salesforce kinda almost bought Twitter last fall. But it also means I have an excuse to baselessly speculate about which companies might buy it. Salesforce.

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Include Facebook and Twitter and LinkedIn and Instagram where applicable. ” Use an analytics tool like Google Analytics to track performance.

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How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. If your goal is to drive traffic to your website, make sure your Google Analytics has an advanced tracking set-up, including conversion goal analytics.