Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. What’s the Scoop on ROI for Email Marketing? All of the money you spend on your email marketing campaign is included in the “I” part of return on investment (ROI).

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 94

Buying Cycle B2B Marketing Demand Generation Agencies Studies 94

Act-On

NOVEMBER 7, 2023

Here’s the thing, we all want a better return on investment from our content marketing. Heck, even tracking ROI from content marketing seems to be an elusive goal, much less getting a positive ROI. It’s like the content version of buying a piece of clothing and wearing it just once.

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Marketing Insider Group

OCTOBER 14, 2020

Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Mereo

FEBRUARY 1, 2023

The number of decision makers within a buying committee has been on the rise. A recent DemandGen Report shows that an average buying committee now comprises one to three members (41%), four to six members (36%), seven to nine members (10%) or 10+ members (14%). Risks: Also has veto power.

Buy 41

Buy Allocation Marketing Proposals Differentiation 41

Webbiquity

APRIL 5, 2023

Get Internal Buy-In for DAM Software Another key step in choosing DAM is getting internal buy-in for the DAM software. Collaborate with your IT team in the software selection process to ensure you buy exactly what the business needs. What goals does the business want to achieve? Should the DAM platform replace existing systems?

Digital Asset Management 253

Digital Asset Management Work Management Marketing Management Software 253

PureB2B

SEPTEMBER 10, 2018

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. When it comes to finding quality leads, marketers are somewhat divided about whether buying B2B leads is good or bad for business. Risks of Buying B2B Leads. Why Bought Leads Are Effective.

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

Strategic-IC

JANUARY 11, 2023

How to get Leadership buy-in for your ABM strategy. Here are some thoughts on how to get that important buy-in from your Leadership team. And as such, without that crucial buy-in and support from all areas of the business, an ABM campaign will always struggle to achieve its goals. So how do you get that important buy-in?

Account Based Marketing 62

Account Based Marketing ABM Buy Thought Leadership 62

Terminus

AUGUST 9, 2023

This challenge was the focus of our recent webinar, “How Savvy Marketers Gain CFO Buy-In.” The webinar delved into the nitty-gritty of obtaining CFO buy-in for marketing strategies, an essential but often elusive goal, especially in the realm of B2B SaaS companies. Manager, Global Campaigns at Conga.

Webinar Metrics 26

Webinar Metrics Buy Planning Advertising Agencies 26

Circle Studio

JUNE 12, 2019

Gaining leadership buy-in for marketing initiatives can be an incredibly challenging task for many A/E/C marketers. If you really want to get buy-in for your ideas, don’t start by explaining the cure, start by describing the disease. One of the best ways marketers can get principal buy-in is to build credibility and trust.

Buy 94

Buy Planning Thought Leadership Work Management 94

PureB2B

SEPTEMBER 10, 2018

Not all contact lists are created equal, but if you’re working to grow your B2B lead database , your two options are to buy one or build one. When it comes to finding quality leads, marketers are somewhat divided about whether buying B2B leads is good or bad for business. Risks of Buying B2B Leads. More Targeting Opportunities.

Buy 62

Buy Work Management Sales Qualified Leads Marketing Management 62

QuanticMind

SEPTEMBER 21, 2018

By carefully going over this list and correcting any errors, you can reduce valueless clicks, ensure that the right people see your ad and that qualified prospects are enticed to click and buy. To get yourself in front of the eyes of people who are ready to buy, you need to be able to think more like them. Summing Up.

Advertising ROI 40

Advertising ROI PPC ROI Advertisements 40

Zoominfo

MAY 16, 2022

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. A workflow may look something like this: When intent signals are identified for [ABM platforms], then select [buying committee] and export to [CRM] as [leads/contacts] and assign to [marketer or sales rep].

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

MAY 31, 2022

In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches. While ABM can be cost-intensive to kickstart, the return on investment pays off. Remember: accounts buy, but people decide.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Planning ABM 130

Marketing Insider Group

MAY 1, 2023

87% of marketers say that video provides a positive return on investment (ROI) Source: Wyzowl And, 83% of marketers say that video marketing has helped increase the average time spent on their website. Over 60% of marketers consider video to be very/extremely important to their marketing strategy Image Source: Biteable 7.

Statistics 312

Statistics Video Marketing High Quality Lead Stats 312

markempa

JUNE 24, 2013

Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. I believe when leadership can connect to what Marketing is doing to drive revenue, buy-in isn’t a problem.

Optimization 120

Optimization Buy Thought Leadership Planning 120

Biznology

SEPTEMBER 17, 2018

They are those happy events where your customer buys something from you–or at least takes a big step in the right direction. I am buying a new monitor stand for my desk, because I want to be able to move the monitors into different positions to help me avoid back and neck strain while I work. Let’s take an example.

Conversion 138

Conversion ROI Press Marketing Websites 138

Biznology

APRIL 20, 2018

But they aren’t return on investment. One thing I try to explain to hard-nosed executives resisting this investment is that this is their accounting system for marketing. But two days later would be awful, because you have to buy new inventory. Hey, they are all good signs. They aren’t money.

ROI 190

ROI Youtube Demand Budget Management 190

Marketing Insider Group

JUNE 13, 2023

For that reason, your cost for different leads has differing returns on investment. Simply divide your advertising and marketing expenses by the number of leads and you have your figure. One hot lead ready to buy today is worth more than 100 who “need to think about it” or “will be back.”

Cost per Lead 232

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 232

Marketing Insider Group

APRIL 13, 2023

Modern marketing requires measuring metrics that help you determine your return on investment. This element answers the question: How will you persuade customers to buy your products? In contrast, the modern information landscape has a glut of soulless pitching, and valueless advertising turns into background noise.

Relevance 329

Relevance Planning Paid Search Agency Work Management 329

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Quick Jump to Section.

Social Media 174

Social Media ROI Media Brand Identity 174

Marketing Insider Group

JULY 11, 2023

Emails Email marketing is still a top way to advertise online with magnificent return on investment. Still, this is another ideal way to advertise online to your niche audience. Buy ad space on appropriate programs for brand recognition. Your site visitors are probably doing tons of research before buying.

Paid Content 175

Paid Content Advertisements Advertising Paid Search Agency 175

Valasys

APRIL 25, 2024

Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process. It eliminates the need for manual negotiations, allowing advertisers to purchase ad space in real-time auctions.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Buy-In Across the Company. You absolutely need buy-in on content marketing across your organization. Getting initial buy-in is great, but you need to keep proving why content marketing works.

Content Marketing 286

Content Marketing Lead Scoring Lead Ranking Planning 286

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. They consume 13 pieces of content before they buy , the majority of which is what the brand produces.

Advertising Agencies 329

Advertising Agencies Advertisements Advertising Paid Search Agency 329

Martech

NOVEMBER 21, 2023

Are the same targets still able to buy the same things on the same time horizons as they used to? Pay attention to projects that absorb a significant portion of your budget without demonstrating a corresponding return on investment. Re-evaluate who you’re marketing to and how.

Allocation 110

Allocation Resources Work Management Marketing Management 110

Salesforce Marketing Cloud

APRIL 13, 2023

Trust leads to loyalty, and loyal customers spread the word, keep buying over time, and spend more money when they do. Rather than pushing the customer to buy a solution, we have to listen intently to understand their real needs, and build a relationship that earns us the right to keep talking. What are their buying criteria?

Rules 98

Rules Loyalty Fulfillment Efficiency 98

Convince & Convert

SEPTEMBER 28, 2015

Your website’s conversion rate is how many visitors end up responding to your call-to-action. More traditionally, it might be buying something online or a tactical victory of driving opt-ins to your email marketing campaign. Return on Investment. Conversions aren’t just important. They should be one of your major goals.

Marketing Analytics Tools 163

Marketing Analytics Tools Planning Content Marketing Marketing & Strategy 163

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. How can PPC benefit manufacturers?

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Contently

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Ask questions about why they chose to buy or not buy and what factors influenced their decision.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Litmus

JULY 5, 2023

#2 Improve collaboration One of the most challenging parts of the email production cycle is the process of collecting feedback and getting buy-in. A: Collecting feedback (35%) , Content creation (34%) , and Getting buy in from all stakeholders (32%) #3 Welcome automation Please welcome our new robot overlords… And put them to work for you.

Allocation 88

Allocation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 88

SmartBug Media

SEPTEMBER 25, 2023

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Two things to keep in mind: ROI calculation: Check out these formulas.

Allocation 64

Allocation Sales Qualified Leads CMO Marketing Budget 64

SalesIntel

JANUARY 7, 2022

What if you thought about return on investment differently. Even if you buy many more leads with an AI-generated lead company, all of those leads will not necessarily become customers. Even if you buy many more leads with an AI-generated lead company, all of those leads will not necessarily become customers.

Lead Ranking 96

Lead Ranking Lead Scoring Automation B2B Sales 96

Martech

SEPTEMBER 15, 2023

Buyers still have needs during a slump, but they’re more careful about who they’ll buy from and how much information they require to pull the trigger. Offer actionable value in your material, and buyers will see you as a resource that boosts their returns on investments.

Terms and Conditions 120

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 120

The Mx Group

NOVEMBER 9, 2017

You want to make sure your team is using the tool to its full potential — and that management sees and understands the return on investment. Getting early buy-in is critical. Segment your lists as far as you need, to group people by their roles, buying considerations, pain points and more. Start with what you know.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation Buy Automation 54

Martech

DECEMBER 4, 2023

With AI, we now have the ability to understand individual motivations (think buying committees), cognitive style, preferred language, etc. AI provides the opportunity to deliver dynamic campaigns that can be optimized continually to deliver the highest return on investment.

Marketing AI 123

Marketing AI Gartner Planning B2B Marketing 123