Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. What is your monthly budget? And how much do you want to spend on each platform?

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Two Structured snippet headers can appear on desktop, while on mobile and tablet devices will only show one header. Benefits of Structured Snippets.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Valasys

DECEMBER 11, 2023

In this article, we will explore a host of different avenues where digital marketers are eager to invest their money in 2023. From content marketing and social media to data-driven insights and automation, the list is rather diverse and will find endorsement from any e-commerce SEO agency out there!

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. It’s how you make your business, products, or services known to your target audience. This post looks at some advertising strategies and guides you on creating one that works for your business.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Marketing & Strategy 69

Hubspot

APRIL 28, 2017

This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. This is good news for marketers: Social media platforms are making it easier to do your job well. 10 of the Biggest Social Media News Stories This Month. We're here to help. Source: Facebook.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Valasys

JANUARY 11, 2024

Pinterest is a popular social media platform that you can use to generate leads for your business. This prevalence of visual content makes Pinterest suitable for advertising because most ads are in picture or video format and users are already used to viewing pictures and videos on the platform.

Paid Search Agency 40

Paid Search Agency Ads Mobile Advertising Display 40

Top Rank Marketing

AUGUST 4, 2023

B2B media market is expected to see 4.7 Harvard Business Review Facebook surpasses 3 billion monthly active users Including its Instagram, Messenger, WhatsApp, and Threads properties, Meta-owned platforms now account for some 3.88 percent growth during 2023, totaling some $85.04

B2B Marketing 94

B2B Marketing Budget Programs ROI Planning 94

Digilant

OCTOBER 16, 2023

But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle.

Display 59

Display Advertising Agencies Advertisements Advertising 59

ClearVoice

NOVEMBER 28, 2022

And it’s essential that it converts into lead-generating assets for your business that informs your audience and keeps them engaged. Identifying what has worked and hasn’t worked on your blog will help you create the most effective content for your business. Mobile first will remain a priority. Mobile messaging.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Navigate the Channel

DECEMBER 15, 2023

In today’s digital age, businesses are constantly seeking innovative ways to reach their target audience and stay ahead of the competition. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Meerkat Marketing

FEBRUARY 6, 2023

It involves collecting, analyzing, and interpreting data from various sources, such as website analytics, social media metrics, email data, conversion rates, customer feedback, and market research; and using all of these data points to guide marketing decisions. What Tools Do You Need for Data-Driven Marketing?

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Huptech Web

JANUARY 13, 2023

Mobile Ads Stats. Social Media Ads Stats. Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. Display PPC Stats. Shopping PPC Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. Why do businesses use URL shorteners? What is a URL shortener?

Best Practices 101

Best Practices Deep Linking Enterprise Management Domain 101

Martech Advisor

SEPTEMBER 23, 2019

In 2019, the large volume of active users on social media and email make digital advertising seem like the ultimate medium for marketers. The problem with that assumption is digital advertising fulfills consumer demand that has already been created by another source. But direct mail marketing should not be overlooked.

Outreach 97

Outreach Paid Search Agency Marketing Automation Services Mobile Advertising 97

Go Beyond SEO

SEPTEMBER 24, 2020

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. As the year 2020 is approaching it’s 4th quarter, businesses small and large are crawling toward the finish line. The buying journey for Americans has shifted and the business world must follow. Video Advertisements.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Paid advertising is somewhat of a dinosaur.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

Sana Commerce

MAY 27, 2024

Are they coming from organic search, social media campaigns, or maybe even good old-fashioned email marketing? Paid marketing activities — securing ROI on your marketing spend If you’re running any pay-per-click (PPC) ads or social media campaigns, you’ll want to track their performance closely.

Analytics 52

Analytics Paid Content Webinar Metrics B2B 52

Marketing Insider Group

MAY 11, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets.

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. Cause that could be the culprit to a lower conversion rate.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Hubspot

APRIL 12, 2021

But even seasoned media buyers can have unsuccessful campaigns if there's misalignment between the campaign and the target audience. Performance marketing places the power back into advertisers' hands. There's a guaranteed return on investment (ROI). A commission rate. How Performance Marketing Works.

Paid Content 95

Paid Content Work Management Advertising Agencies Paid Search Agency 95

Bannerflow

FEBRUARY 17, 2022

After all, an effective marketing team makes a business, and improving in-house skills empowers staff to grow whilst also growing the business. Return on investment (ROI). Our respondents have already invested in a range of digital marketing skill sets in the past year. Mobile design (20%).

Paid Content 52

Paid Content Paid Search Agency Planning Work Management 52

Go Beyond SEO

SEPTEMBER 24, 2020

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. As the year 2020 is approaching it’s 4th quarter, businesses small and large are crawling toward the finish line. The buying journey for Americans has shifted and the business world must follow. Video Advertisements.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Kerel Cooper , SVP Global Marketing, LiveIntent.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Marketing Insider Group

JULY 14, 2020

That’s what many businesses are asking. It’s still the most popular social media platform. This accessibility has been life-, culture-, and business-changing. Digital, social, and mobile technology would seem immature in most situations. What does marketing even mean right now?

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

Valasys

APRIL 11, 2023

For businesses working with a website design company, a website relaunch is a crucial step in their digital marketing strategy. A well-planned and executed relaunch can significantly increase conversion rates, leading to a higher return on investment.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

ClearVoice

JULY 26, 2022

You might love organic social media and could publish Instagram Reels all day, every day. Some of the tactics involved in organic marketing may include: Social media posts and discussions. Return on investment (ROI) is often more applicable and easier to define in paid marketing efforts. Newsletters.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Customer Experience Matrix

OCTOBER 1, 2014

Launchpad supports mobile marketing through mobile-friendly emails, mobile landing pages to capture user permissions, and text messages send to names where the client has received direct (first party) permission. Social media posting and listening is under development.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Bannerflow

MAY 22, 2023

Whether it’s the ability to stream content from a variety of the popular platforms such as Netflix,Hulu, and Amazon Prime Video or the option to use the same device to access social media platforms, web browsers, and other online services, CTV provides them with a variety of options to stay connected whilst watching TV.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Conductor

MAY 10, 2021

With the boom of online shopping, companies jumping onto e-commerce and more people spending time browsing on their mobile devices, getting found through search engines is more important than ever for businesses that want to succeed. Social media marketing: How it works and how to succeed. SEO Specialist.

SEO 80

SEO SEM Outgrow PPC 80

Valasys

SEPTEMBER 21, 2020

Load up any social media app and you’ll see video content of all kinds. It’s just so impactful, but as a business, potentially a business looking to invest in video marketing for yourself, you’re going to want the facts. Advertising is made up of both video marketers and non-video marketers.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Customers are targeted based on their GPS, Bluetooth & Beacons.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Outgrow

MARCH 2, 2021

Marketing is an important aspect for any business looking to achieve consistent and continuing success. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. E-commerce transactions encapsulate numerous types such as: Business to Business (B2B).

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104