SmartBrief - Marketing

AUGUST 23, 2023

With technological advancements, small and medium-sized businesses (SMBs) can become faster and smarter as they modernize how they work. Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency.

Marketing AI 52

Marketing AI Small Business Marketing Generation Work Management 52

Salesforce Marketing Cloud

FEBRUARY 7, 2022

As a small business leader or a midsize business executive, it’s your job to consider what you and your sales teams can do for customers. Answering questions on products or services may lead to a sale, but you’ll have to do more than that to earn long term trust and brand loyalty. This is what they told us.

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

Salesforce Marketing Cloud

DECEMBER 1, 2021

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. Here’s a few practical tips to help your quest for small business ecommerce growth. Simply put, people are looking for products and services.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

Salesforce Marketing Cloud

APRIL 20, 2022

When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts.

Small Business Marketing 98

Small Business Marketing Work Management Marketing Management Marketing AI 98

SmartBug Media

MAY 8, 2020

Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Create Your Ads. Verify Your Phone Number.

Small Business Marketing 106

Small Business Marketing Paid Search Agency Google Campaigns 106

TrustRadius Marketing

JANUARY 17, 2023

IaaS Solutions for Small Businesses It’s a lot more common to find IaaS solutions for small businesses these days. This might be an obstacle for small businesses that are budget constrained. Many small businesses don’t have the means to constantly upgrade infrastructure pieces as needed.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Service 52

TrustRadius Marketing

JANUARY 17, 2023

IaaS Solutions for Small Businesses It’s a lot more common to find IaaS solutions for small businesses these days. This might be an obstacle for small businesses that are budget constrained. Many small businesses don’t have the means to constantly upgrade infrastructure pieces as needed.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Service 52

SmartBug Media

MAY 8, 2020

Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Create Your Ads. Verify Your Phone Number.

Small Business Marketing 101

Small Business Marketing Paid Search Agency Google Campaigns 101

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. There are several frameworks you can use, including: Show what you do: Create detailed videos about your products or services. Start Using Video.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Salesforce Marketing Cloud

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. The emergence of generative artificial intelligence (AI) isn’t just a boon for big companies.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Scoop.it

APRIL 19, 2022

If you run a small business, you have a dizzying array of choices when it comes to online marketing. Modern marketing is about way more than an advertising budget, and there are many ways to increase business exposure with time and expertise, rather than hard cash. This article is intended to help with that.

Small Business Marketing 76

Small Business Marketing Cost Online Marketing Effectiveness 76

TrustRadius Marketing

JULY 27, 2022

Business users with no coding skills will actually be able to create their own applications or have a hand in the development process. Your team can make what fits them and their workflow rather than searching every nook and cranny of the internet for a software package that barely helps productivity. Microsoft PowerApps.

Small Business Marketing 98

Small Business Marketing Pricing Price Enterprise Management 98

Vidyard

JULY 16, 2019

If you’re now wondering how to use video to market your business, we’re here to help you get started. We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction! Oh and also… people love stories.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

Act-On

APRIL 26, 2024

Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If If you’re releasing new products or features, it’s important to know what those are because you want to pull in the people who will find them most valuable. So loop in Product, because they will have those insights.”

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Vidyard

AUGUST 30, 2016

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. From product marketing to content creation, social posts to event presence, you name it: it’s on you. Increase the understanding of your product. Offer your consumers the medium they want. I know, I know.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

BenchmarkONE

MAY 4, 2021

It’s a growing medium. Podcasting isn’t as popular as blogging with businesses, but with 37% of Americans listening to podcasts every month , there’s a big chance to make a mark. So, if you’re hoping to use a podcast to promo a new product, that can certainly happen, but it may not be as impactful as you hope.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Contently

JUNE 27, 2016

It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing. Squatty Potty isn’t alone among small businesses in tapping the potential of online video. Both stand to gain from increased interest in small business videos.

Small Business Marketing 114

Small Business Marketing Video Marketing Business Budget Programs 114

Buffer

NOVEMBER 17, 2021

I recently learned that 43% of consumers always search a brick-and-mortar business online before visiting for the first time, that's a huge number. And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name.

Small Business Marketing 92

Small Business Marketing High Quality Lead Social Media Tips 92

Zoominfo

FEBRUARY 10, 2021

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo. Fewer releases come from medium-sized businesses. Source: ZoomInfo. Source: ZoomInfo.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

BenchmarkONE

AUGUST 26, 2021

Many small businesses prefer to use Instagram marketing over other social media platforms?the the visual medium enables brands to highlight their products with creative immediacy, while the caption length offers more opportunity to inform and educate than, say, Twitter.

Small Business Marketing 66

Small Business Marketing Business Word of Mouth Ideal Customer Profiles 66

Valasys

MAY 24, 2021

Digital marketing, in simple terms, is marketing using social media and other online platforms to advertise products or services offered by different businesses. In the past few years, digital marketing is gaining popularity among businesses of all sizes. Marketing Strategies For Small Businesses. Final Thoughts.

Small Business Marketing 52

Small Business Marketing Marketing Strategy Marketing & Strategy Work Management 52

Vidyard

JULY 16, 2019

We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction! Introduce Yourself and Explain What You Do Some of the best small business videos are a simple hello. Watch Now 1. Oh and also… people love stories.

Small Business Marketing 65

Small Business Marketing Video Marketing Examples Brand Identity 65

BenchmarkONE

MAY 4, 2021

It’s a growing medium. Podcasting isn’t as popular as blogging with businesses, but with 37% of Americans listening to podcasts every month , there’s a big chance to make a mark. So, if you’re hoping to use a podcast to promo a new product, that can certainly happen, but it may not be as impactful as you hope.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

Valasys

JANUARY 23, 2023

Pay-per-click ROI is crucial for medium and small enterprises spending minimally. Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. Consideration of product and brand.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty. Photo Source.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Outgrow

APRIL 9, 2024

A decisive and high-energy leader, he excels in creating innovative marketing campaigns and collaborative partnerships to launch cutting-edge products, notably in 5G technologies. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Saksham Sharda: Hi, everyone.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Contently

JANUARY 12, 2017

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. So what happens now?

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

Martech Advisor

NOVEMBER 14, 2019

There’s no denying that small businesses form the lifeforce of the economy, creating jobs, driving innovation, and fueling growth in regional hubs. In fact, research suggests that small businesses are responsible for 44% of all economic activity in the US, and over half of the total jobs in the country.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Outbound Engine

JUNE 3, 2019

As a business owner, you probably think a lot about which small business marketing strategies and tactics are best for you. These 11 small business marketing strategies are helpful to review regardless of what stage your business is in. Should you focus on offline or online strategies? How about money?

Small Business Marketing 54

Small Business Marketing Tactics Marketing Strategy Marketing & Strategy 54

Outbrain

NOVEMBER 1, 2021

Small businesses are often faced with the challenge of marketing effectively on limited budgets and resources. Compared to the big brands, this may seem to leave few options for small businesses to promote themselves and reach their target audiences. However, nothing could be further than the truth. Local advertising.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

Madison Logic

JULY 6, 2023

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This surge indicates a probable increase in purchases and implementations later this year.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Terminus

SEPTEMBER 14, 2021

Small and medium businesses have no choice but to turn to smart growth in order to minimize risk in their company growth strategy. In short, smart growth is the process of doubling down on efficient growth strategies in order to preserve small business profits and/or cash reserves during uncertain times.

Marketing Budget 26

Marketing Budget Advertising Mediums Account Based Marketing ABM 26

SendX

MAY 21, 2021

Automation History Today almost all the marketers, even from small and medium corporations, use automation to interact with their visitors. But now these tools have become a bit more accessible to medium and small businesses the prices have come down and have evolved to be marketer friendly.

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 208

Content Marketing Work Management Paid Search Agency Marketing Management 208

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Vidyard

SEPTEMBER 9, 2016

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Get other people who love your product, service, or company on camera and do it now! Here it is!

Small Business Marketing 50

Small Business Marketing Examples Video Marketing Business 50

Martech

OCTOBER 27, 2023

more likely to know about products and trends before their peers. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. This has the potential to help lower customer acquisition costs for small and medium-sized businesses.

Lead Gen 111

Lead Gen Hubspot CRM Peer-to-peer 111