Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. Is content marketing for everyone?

Content Marketing 210

Content Marketing Work Management Paid Search Agency Marketing Management 210

Webbiquity

FEBRUARY 25, 2020

Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials.

Top of Funnel 237

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. So, what’s driving this shift? Resource Constraints Another key challenge is the lack of resources.

Enterprise Management 223

Enterprise Management B2B B2B Thought Leadership SMB 223

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard.

Storytelling 32

Storytelling Brand Identity Branding B2B 32

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Image: DemandMetric.

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

illumin

JANUARY 9, 2024

Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Top of Funnel 92

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 92

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. They keep your operations flowing and are the reason you create value-centered products or services.

Tactics 232

Tactics Effectiveness B2B Marketing Management 232

Bluetext

MAY 21, 2021

And, what if I told you that as a government contracting marketing expert that specializes in brand storytelling, Bluetext can help you significantly improve your market standing and brand goals? So, why exactly should I care about brand storytelling? That’s where brand storytelling comes in to help. Okay, I’m in.

Storytelling 26

Storytelling Brand Identity Branding Marketing Proposals 26

Content Standard

APRIL 23, 2024

Technology is a powerful tool, but overreliance on automation can actually lead to poorly-executed personalization and an abundance of irrelevant data being used to inform decision-making. Shapes the narrative around the value of marketing: Be an articulate storyteller. Ironically, I’ve found the opposite to be true.

CMO 85

CMO Enterprise Management Planning Work Management 85

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. The topic, storytelling, and quality of research or interviews should all be well thought out. Combining podcasting with other mediums, such as blogging, social media, and video, creates a cohesive, multi-channel approach to help you reach your marketing goals.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. Johnson: How does the magazine fit into (lead, support, change expectations) the rest of Lincoln Electric’s content marketing efforts? So, somewhere I guess I always hoped I could make storytelling part of my career. Coffey : There’s no one-size-fits-all solution.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Terminus

NOVEMBER 15, 2021

Storytelling has been around forever. And while mediums may change, the urge to tell stories will always be present. Looking at the digital age we find ourselves in now, we see just how alive and well storytelling is with brands. This can lead to more conversation that narrows your brand’s story. A key takeaway.

Storytelling 26

Storytelling Ad Building Brand Identity Branding 26

Navigate the Channel

SEPTEMBER 15, 2023

RELATED: 3 Reasons to Renovate Your Website Moreover, AI can analyze customer data to predict their needs and preferences, leading to proactive engagement. It enables unprecedented levels of personalization, campaign optimization, and automation, ultimately leading to enhanced customer experiences and improved ROI.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation?

Planning 164

Planning Work Management Zoominfo Storytelling 164

illumin

FEBRUARY 13, 2024

The lead-up to this ad was equally funny, with Michael Cera spotted in public with massive bags of CeraVe products for, at the time, no understandable reason. The humor and star power of this ad makes it a fun and creative exploration of just how far an ad can push the boundaries of its medium. The key takeaway this year?

Paid Search Agency 98

Paid Search Agency Ads Best Practices Viral Marketing 98

Content Standard

FEBRUARY 4, 2016

The sheer volume of content being cranked out is leading to “ content shock ,” the point at which the mass of content is inconsumable within a reasonable time frame. The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.”

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

The sheer volume of content being cranked out is leading to “ content shock “—the point at which the mass of content is inconsumable within a reasonable time frame. The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.”

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Vidyard

JANUARY 19, 2017

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

SWZD

OCTOBER 14, 2019

How do you manage a very high volume of leads, and how can new conversational chatbot technologies assist? Founded in 1991 and headquartered in Burlington, MA, Ipswitch is an IT management software developer for small and medium sized businesses. Managing Lead Flow. About Ipswitch. Enter the Chatbots.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Circle Studio

APRIL 28, 2022

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. Leverage the power of storytelling to communicate your messages and make them memorable. Great copy generates leads. Make sure this difference is communicated in your copy.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. If you relay how your business benefits others in a unique and invaluable way, you can win quality leads and customers. Attract quality leads that are more likely to convert into customers. Source: Medium. Storytelling. Speak to them in their language.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Hubspot

JANUARY 17, 2017

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Apps like Medium have become new discovery platforms for content. We started unassumingly on Medium.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty. Chanel’s Instagram account provides an excellent example of visual storytelling.

Webinar Metrics 98

Webinar Metrics Tips Marketing AI Social Media 98

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. brand lift or number of leads), but they always share common macro-goals.

Top of Funnel 167

Top of Funnel Marketing & Strategy Buyer's Journey Content 167

SalesGrape

SEPTEMBER 18, 2023

Numerous studies have shown that optimism can lead to better outcomes both personally and professionally. For example: The importance of building rapport with customers remains unchanged regardless of the medium used for communication. This idea still holds true today.

Business 57

Business Case Studies Case Study Cold Calling 57

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Circle Studio

JULY 29, 2020

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. Leverage the power of storytelling to communicate your messages and make them memorable. Great copy generates leads. Make sure this difference is communicated in your copy.

Storytelling 88

Storytelling Work Management Ethics Copywriting 88

Trade Press Services

JANUARY 2, 2024

LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Are Trade Publications Still a Viable B2B Marketing Medium? Seeking an Extraordinary Ability Visa?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Content Standard

JUNE 17, 2015

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. To successfully reach their audiences, marketers must adapt, and the answer lies in well-crafted brand storytelling through different deliveries—writing, photography, video, and animation. That show scares us every day!”

Storytelling 40

Storytelling Brand Identity Branding Banner Ads 40

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on… Why is storytelling important for B2B companies? That illustrates why brand storytelling is so effective.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on…. Why is storytelling important for B2B companies? What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Contently

APRIL 20, 2021

Individual creators can be competent across mediums without spending hundreds of hours learning Photoshop and FinalCut Pro. Which leads me to the question I’m contractually obligated to answer in this newsletter… What will the content revolution mean for brands? Here’s how. Embracing internal influencers.

Brand Identity 136

Brand Identity Branding Content Creativity 136

LeadSquared

DECEMBER 26, 2016

You know what they are, you may have used them once or twice, but did you really you could use them to generate leads and build email lists ? Welcome to Infographics Lead Generation 101: Using infographics the right way to maximize lead generation and email subscription signups. The Infographic Marketing Rule -book.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52