B2B Memes
JUNE 28, 2010
In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. Not much has been written yet on ethics in content marketing, but what has focuses largely on transparency.
ClearVoice
APRIL 15, 2021
Though they may pay their public relations professional, ethically, a journalist can’t accept funds from a company or person to feature them in their medium of choice. In this case, money has changed hands, and brands are in control of the message and the medium.” — Emily Roethle , senior media specialist at Crowe PR.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
OCTOBER 31, 2011
Just like paying money for that endorsement would get the ethics committee up in arms, so too does purchasing inbound links. Most websites put 'nofollow' tags in the comments section of their blogs. The Paid Links Buyer. If the internet were an election, an inbound link would be like getting a genuine, killer endorsement.
Online Marketing Institute
AUGUST 14, 2011
This is a new medium, and proof over re allocation of investment is key. Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.
Moz
DECEMBER 17, 2019
Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. And to top it off, its cost per link is affordable even for small and medium-sized businesses.
Moz
NOVEMBER 13, 2018
Is this an ethical move by Google? Create in-depth content that answers these questions and make sure that you have strong title tags and meta descriptions for these pages so you can have a better chance of standing out in the SERP. Or do you suddenly care because it affects your clients? Barry Adams (@badams) March 15, 2018.
Single Grain
JULY 19, 2023
A simple search for “dresses” shows both organic and ad listings, with paid results displaying a “Promoted” tag: Many social media platforms are still developing these capabilities. For example, 15 million people use the messaging app KiK every month: As you can see, more users are on these apps, making them an effective advertising medium.
Expert insights. Personalized for you.
100 
Let's personalize your content