Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. So how do podcasts fit into your content marketing strategy? Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. Why Use Podcasts in Your Content Marketing Strategy?

Marketing & Strategy 195

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 195

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 263

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 263

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Marketing Craftmanship

JULY 8, 2019

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage. When business is good, little or no time is invested in marketing. You expect marketing to deliver immediate results.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Over 90% of marketers create video clips with assets they already have. 94% of marketers agree that video has helped increase user understanding of their services.

Video Marketing 249

Video Marketing Business Work Management Marketing Management 249

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Marketing Insider Group

APRIL 10, 2023

Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing.

PPC 267

PPC Paid Content eCommerce Allocation 267

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. So what is Medium, exactly? And most importantly, is it actually the right channel to publish or distribute your branded content? Content Syndication.

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

Martech

NOVEMBER 4, 2021

That’s why so many teams are adopting content return on effort (ROE) measurement frameworks. How to measure content marketing ROI and ROE. Why marketers should embrace product analytics. More from the MarTech Conference >> Use a content return on effort measurement framework.

ROI 143

ROI Content Marketing Planning Gartner 143

Zoominfo

NOVEMBER 12, 2018

As with any popular new medium, businesses are jumping on the podcast bandwagon. But, simply having a podcast offers little benefit to your business. To be successful in the realm of podcasting, your content must be appealing, engaging, and self-aware. The B2B Marketer’s Guide to Podcasting. Let’s get into it!

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling In Content Marketing?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Marketing Craftmanship

MARCH 12, 2020

Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., Pull-based content marketing is a shotgun approach. They’re the Cinderella of content marketing. Differentiates my firm from competitors in terms of marketing sophistication.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Zoominfo

OCTOBER 5, 2021

[Related Reading] Key Takeaways from “Talk Data to Me,” Season 1 Podcast Quotes to Inspire You As with any popular new medium, businesses are jumping on the podcast bandwagon. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Image Source: Inc.

Enterprise Management 218

Enterprise Management B2B B2B Thought Leadership SMB 218

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

nDash

NOVEMBER 30, 2020

All too often brands think that a business writer is the “jack of all trades” writer. Business writers are incredible at taking on your company’s voice – whether that is for the consumer, executive office, or your internal staff. Save yourself some time and scroll through our list of top business writers below.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos are the perfect medium for that purpose.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Now, as marketers, we understand that sales and revenue generation are the ultimate objective for the B2B brands we work with.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Marketing Insider Group

JANUARY 19, 2017

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group. Because SMBs often lack the creative talent and personnel to […].

Efficiency 100

Efficiency Content Marketing Content Advertising Mediums 100

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Every brand produces content in some form or fashion. But there’s a difference between creating content and having a content strategy. Content marketing isn’t stagnant.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Content Standard

DECEMBER 4, 2018

This is why well-chosen content marketing KPIs are more essential than ever. A primary difficulty when choosing the right key performance indicators is knowing how each metric serves specific business objectives. Stage 1: Content Creation. Image attribution: Jonathan Farber. Stage 2: Publication and SEO.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Running a small or medium sized enterprise can be a really tough affair. Your marketing needs are as real and urgent as those of any multinational, […].

Planning 100

Planning Content Marketing Content Advertising Mediums 100

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. For many B2B firms, it’s often a blend of various types of content. Read more: Content marketing activities you should be doing right now.

B2B Marketing 102

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 102

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. In your small or medium-sized business, you’re probably wondering how. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content. Affiliate marketing.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Content Standard

JULY 1, 2021

That said, successfully engaging a subject matter expert in your content marketing takes a certain finesse. Here are a few tips to help you bring SMEs into your content program. Ask about their availability, get a sense of their personality, and figure out what medium is best suited to their strengths. Take Samsung.

SME 141

SME Planning Branding Brand Identity 141

BenchmarkONE

MARCH 25, 2022

If you want to grow your business, a digital marketing team is essential for generating new leads, increasing brand awareness , boosting sales, and nurturing customer relationships. . Building an exceptional marketing team is about more than just hiring people to manage your ad campaigns. Start hiring for different roles. .

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

Sharpspring

JULY 13, 2021

The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. To ensure that your digital strategy is performing well, there are eight essential digital marketing tools that you need to incorporate into your daily marketing tactics. Canva Business.

Tools 105

Tools Paid Search Agency Marketing Analytics Tools Planning 105

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Biznology

SEPTEMBER 11, 2019

billion global digital buyers in 2019 and in order to effectively market, you need to strive to reach your audience repeatedly time and again. If you’re ready to market your e-commerce business, take a look at these three marketing techniques that are simple to make happen no matter your budget.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Content Marketing Institute

FEBRUARY 28, 2018

Do you wish your videos made more of a difference for your business? Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand.

Video Marketing 102

Video Marketing Content Marketing Content Marketing & Strategy 102

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. When properly executed, a case study video showcases the value of your work and helps grow your business. Contents 1. It’s a customer testimonial video that adds authenticity to your marketing efforts. Get the List.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. That being said, you don’t always have time to create the various kinds of content you should be creating. There are clearly big benefits to these content strategies , but how do you decide which is better to consider for your business?

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80