Webbiquity

APRIL 18, 2023

Make Use of LinkedIn Image credit: Greg Bulla on Unsplash LinkedIn is an essential tool for B2B marketers, as it is one of the best brands for generating B2B leads. Again, LinkedIn won’t be new for any B2B marketing professional, but B2B brands too often misuse or under-utilize the platform.

eCommerce 299

eCommerce Social Media Tactics B2B Marketing 299

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

Contently

JANUARY 12, 2017

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. Microsoft/LinkedIn.

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

DivvyHQ

JULY 23, 2020

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff. Check out this practical guide to get the most out of this unique social network.

Linkedin 79

Linkedin Thought Leadership Content Marketing Advertising Mediums 79

Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Biznology

APRIL 28, 2017

Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Because there was a content marketing medium my client did enjoy– podcasting. And in this case, it wasn’t blogging. Sound familiar?).

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Hubspot

JUNE 8, 2020

While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages.

Linkedin 100

Linkedin Brand Identity Branding Work Management 100

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 86

CRM Work Management Marketing Management Marketing Automation Services 86

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Popular job search platforms like LinkedIn are oversaturated with recruiters. In today’s post, we teach you everything there is to know about influencer marketing for small and medium-sized businesses. 5. How to Drive More Traffic to Your B2B Blog.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

Marketing Insider Group

JULY 14, 2021

Content may be digital, such as a blog post, photograph, or video, but that doesn’t mean it can’t be treated as if it’s tangible. Pick a medium to master. Someone else may push out LinkedIn pieces that generate tons of commentary. It’s much easier for a content producer to drill down in at least one medium as an anchor.

Work Management 348

Work Management Tips Copyright Marketing Management 348

KoMarketing Associates

JUNE 14, 2016

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse. Connected Accounts. Group Participation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

Hubspot

MAY 4, 2020

When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn. Social Selling LinkedIn Stats.

Linkedin 84

Linkedin Stats Lead Scoring Lead Ranking 84

Valasys

NOVEMBER 23, 2022

LinkedIn , which started as a mere platform for recruiters and job seekers, has now become a prominent platform when it comes to converting leads. LinkedIn newsletters have become a great medium through which brands can talk about their niche in detail, attracting potential clients. . How to create a LinkedIn newsletter? .

Newsletter 40

Newsletter Linkedin B2B Thought Leadership Interactive Marketing 40

Launch Marketing

OCTOBER 21, 2020

Of the over 675 million LinkedIn members, 63 million are in decision-making positions. With such a high volume of decision makers evaluating potential B2B business opportunities, properly executing LinkedIn advertising can be an abundant source of generating new and more qualified leads. Latest LinkedIn Ads Features.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 302

Social Media B2B Thought Leadership Media B2B 302

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

Martech

FEBRUARY 14, 2023

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k He serves as CEO of Branded Entertainment Network (BEN).

Advertising Agencies 107

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 107

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things. I’m currently up-to-date with Version 4.3.3

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Be proactive with blogging.

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Your company’s client success stories can be shared on your website, blog, social media, and through more traditional marketing methods.

Tactics 226

Tactics Effectiveness B2B Marketing Management 226

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. It intrigues them enough to find out more.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Webbiquity

FEBRUARY 21, 2023

It appears that 85% of marketers and agencies evaluate finding relevant influencers from medium-difficult to very difficult. The Wrap You can connect with Pavel on LinkedIn , find out more about the platform at BuzzGuru.com , and follow the brand on Facebook , Twitter , and LinkedIn.

Paid Content 269

Paid Content Paid Search Agency Advertising Agencies Work Management 269

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? LinkedIn vs. Facebook for B2B marketing. How long should your ad text be? Lead quality.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

EveryoneSocial

OCTOBER 1, 2019

One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great benefits. Neil Patel ). Neil Patel ).

Social Media 64

Social Media Linkedin Paid Search Agency Companies 64

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. LinkedIn is still the quintessential B2B social media platform.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs.

SEO 225

SEO Lead Ranking Content Thought Leadership 225

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Webbiquity

FEBRUARY 28, 2023

As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape. Platforms like LinkedIn, Twitter, and Facebook offer expanding opportunities for B2B businesses to connect with potential clients in a way that is both professional and personal.

eCommerce 276

eCommerce Marketing AI B2B Marketing Trends 276

DivvyHQ

MARCH 9, 2017

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. In those days, individuals flocked to standalone blog platforms to chronicle their lives or share their tastes in books, music, and films. Benefits to Blogging on Third-Party Platforms.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

illumin

JANUARY 9, 2024

Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. Follow @illuminHQ

Top of Funnel 102

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 102

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. For example, LinkedIn is a prime platform for HR networking and thought leadership. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78