Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Video isn’t actually a one-size-fits-all medium even though we so often treat it that way. She also includes some phenomenal real-world examples of brands who distributing the right way.

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Research opportunities to get your blog posts submitted or syndicated on third-party sites. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Vidyard

OCTOBER 22, 2013

As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

KoMarketing Associates

AUGUST 26, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Hubspot

MAY 17, 2017

And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Almost 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year. Can Blog and Video Work Together?

Video Marketing 78

Video Marketing Youtube Social Media Content 78

Vidyard

MAY 5, 2017

No matter how you’re operating, outline who is responsible for the creative concepts, who will write the scripts, how final approvals are gained, who organizes the logistics of a video shoot, and who’s responsible for distributing the videos once they are complete. Determine how you’ll measure performance.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. For inspiration and diverse approaches, consider referring to the comprehensive guide on the “ Corporate Video Ideas ” blog post. On YouTube, you can make use of clickable annotations or end cards.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Content Standard

MARCH 9, 2022

What the Future Holds for Marketers Now That MUM Is Here When it comes to specifics on MUM’s impact in the short, medium, and long term, mum’s the word from Pandu Nayak, VP of Search at Google, and his cohort. At Skyword, we believe that covering a topic in depth across multiple mediums will prepare clients to win.

Lead Ranking 130

Lead Ranking SERP Content CAN-SPAM 130

Vidyard

JANUARY 8, 2015

Video’s a ‘rising’ medium. Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. We love Tim on: his blog or in person, of course!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

PureB2B

FEBRUARY 1, 2021

Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically. This is often confused with content marketing, a strategic marketing approach focused on distributing content across various forms.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

PureB2B

FEBRUARY 1, 2021

Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically. This is often confused with content marketing, a strategic marketing approach focused on distributing content across various forms. contact-form-7].

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

ClearVoice

JANUARY 28, 2021

After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. These include, but are not limited to, websites, emails, SMS messaging, social media, blogs, news outlets, print-on-demand providers, advertising, and so on.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Distribution Channels 6. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Partner blogs.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

KoMarketing Associates

JUNE 25, 2019

Facebook is likely the largest live streaming social media platform, outside of YouTube. An email newsletter is also a prime opportunity to promote the content that the company is creating, such as a section for the latest blog post and upcoming events or webinars. Over four million new blog posts are published every day.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Hubspot

OCTOBER 22, 2019

YouTube aficionado? You can publish on your websites and blogs, newsletters, and social media directly through Scoop.it. It will aggregate curated content for you across multiple WordPress blogs. Medium is an online publishing platform and social bookmarking site where you can publish and save posts to read later.

Digg 86

Digg Curation Ideal Customer Profiles Advertising Mediums 86

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Distribution Channels 7. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Contently

MAY 2, 2018

Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. I don’t have any YouTube subscribers, but I can still create owned content for YouTube.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

seo.co

MARCH 4, 2020

In case you aren’t familiar, podcasts are pieces of audio content, usually episodic in nature, distributed for free via a highly accessible podcast network. Medium transformation potential. Podcasting is also unique because of its ability to serve as multiple mediums simultaneously. The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Did you know that YouTube is the second largest search engine in the world? Video marketing has other benefits beyond distribution and traffic generation. But to do that, you need leads.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Vidyard

AUGUST 30, 2016

If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. Offer your consumers the medium they want. Without a doubt, video is your audience’s medium of choice. Subscribe to our blog and we’ll send it right to ya! ×

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Hubspot

MAY 11, 2021

Ultimately, if you're interested in testing out Clubhouse as its own potentially powerful marketing channel, Brown encourages you to consider the needs of that platform as entirely separate from podcasting: "Clubhouse is to podcasts as Twitch is to YouTube. There are also scenarios when on-demand content will be the more relevant medium (i.e.

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

KoMarketing Associates

AUGUST 18, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution. Social media is an interactive medium. But they also have their pros and cons. Some of this is deliberate.

Social Media 110

Social Media Email Marketing Social Marketing Marketing Budget 110

Vidyard

MARCH 23, 2021

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Video Distribution Trends. The most popular B2B distribution channels for the year are social media, websites, and YouTube.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Strategic-IC

JANUARY 29, 2018

Content creation and distribution is still a priority. Firstly, it’s important to note that content creation and distribution isn’t going anywhere. Comparing year-on-year trends for priority marketing activities, content creation remains second place priority, with distribution and amplification third priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Vidyard

JUNE 8, 2017

While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel. That’s a big audience.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Vidyard

MARCH 23, 2021

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Research what their video preferences are: Is it a good medium for reaching them? How Much Will It Cost?

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. Medium: Pay between $10 and $100 for a royalty-free track from a music library. YouTube Audio Library YouTube offers royalty-free music too. Bedtracks 4.2

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

LeadSquared

APRIL 13, 2021

Remember, creating a video takes more time and effort than writing a blog or editing an image. Plan the publication medium before you start recording the video. For example, recording and editing the videos on platforms such as YouTube and Facebook give the videos an air of authenticity. Come Up with a Video Content Schedule.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Vidyard

FEBRUARY 13, 2020

Video is a powerful medium and its value to businesses is only increasing because it is both more convenient and more compelling to digest than text-based content. Internal communications groups can distribute company-wide messaging, vital executive communications, and training enablement resources in a secure environment. “We

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

ClearVoice

MARCH 15, 2024

This, in turn, requires a well-thought-out content distribution system to ensure content delivery via the right platforms. However, distribution is an important facet of content marketing, and platform selection is also an important facet of distribution. Each has its place in your distribution strategy. Also owned?

Distribution 52

Distribution Advertising Channels Content Youtube 52

Vidyard

MARCH 23, 2021

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. The most popular B2B distribution channels for the year are social media, websites, and YouTube. Video Benchmarks for Content 2.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Content Standard

APRIL 4, 2018

Just as traditional content marketing can’t succeed without a well-designed distribution strategy, brand storytelling requires a framework to support this complex, multifaceted marketing effort. Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. The Process.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

SnapApp

JANUARY 3, 2018

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. Struggling to keep up with your own company’s blog schedule? Ask people in your network to contribute content to your blog to take some of the weight off your shoulders. Mac: cmd+k).

Work Management 74

Work Management Tips Product Marketing Management 74

Heinz Marketing

MARCH 17, 2023

Exclusive content : Spotify has invested heavily in exclusive podcast content, including original programming, and exclusive distribution deals with popular podcasters. In what ways is your company a thought leader and what are some new insights you may be able to appropriately provide through a medium like podcast episodes?

Ideal Customer Profiles 101

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 101

Sprout Social

JULY 16, 2020

Companies focused on building authority and double-dipping their content (think: interviews, research, blog posts) may not see much in terms of dollars and cents, but benefit from the influence of simply having a published podcast. How to market, promote and distribute your podcast. Who’s responsible for hosting duties?

Cable 130

Cable Social Media Distribution Promotion 130