Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! The creator economy has really changed everything.

Enterprise Management 226

Enterprise Management B2B B2B Thought Leadership SMB 226

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Webbiquity

AUGUST 4, 2020

Email will likely be your primary medium for driving registrations. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. Presenting results of original research is often a strong draw.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. She also co-hosts the popular YouTube series “HubSpot Hacks.” He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community.

CRM 91

CRM Work Management Marketing Management Marketing Automation Services 91

Martech

FEBRUARY 14, 2023

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 111

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 111

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Maybe this goes back to Stewart Butterfield from Slack’s famous blog post on Medium where he talks about, “we don’t sell saddles.”.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed.

Tactics 127

Tactics B2B Marketing Advertising Agencies Paid Search Agency 127

Martech

MAY 23, 2024

This is further compounded by the growth of podcasting and the popularity of YouTube, both of which lead with humans at the forefront — and unique content at the center of it all. These will further boost mediums that help with thought leadership, and will help drive expert conversations for your brand.

Marketing AI 109

Marketing AI Budget Programs Thought Leadership Landing Pages 109

Webbiquity

FEBRUARY 28, 2023

Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Marketing Insider Group

OCTOBER 21, 2021

We’ve tested a few of these services and haven’t found any that can produce quality blog content or long form articles to anywhere near the level of quality required to rank for search or answer technical or professional thought leadership requirements. But that future may not be far off. The Rise of Micro-influencer Marketing.

Marketing AI 359

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 359

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story. Once a week?

Content Marketing 213

Content Marketing Work Management Paid Search Agency Marketing Management 213

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. It appears that 85% of marketers and agencies evaluate finding relevant influencers from medium-difficult to very difficult.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Webbiquity

MARCH 2, 2021

As CMI notes, when events are viewed as a medium for content marketing, they are second only to email in terms of effectiveness. Unlike a presentation at an event, a really solid blog post or article can generate interest and results for years after it is produced. Content production is a big part of that expense, as noted here.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Vidyard

OCTOBER 22, 2013

As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. The post Video ads: Facebook or YouTube?

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Contently

JULY 26, 2022

We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content. Because podcasts can feel casual and unrehearsed, they’re a great medium for dispatching information. With the right video content, you could be generating 5+ million YouTube views like cryptocurrency exchange Kraken.

Word of Mouth 194

Word of Mouth Marketing & Strategy Paid Search Agency Content 194

Hubspot

MAY 17, 2017

And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Almost 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year. Can Blog and Video Work Together?

Video Marketing 78

Video Marketing Youtube Social Media Content 78

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. The Beginner’s Guide to YouTube for B2B Marketing. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. We say yes! Let’s get into it!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Adobe Experience Cloud Blog

MARCH 26, 2020

About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. The most popular social media platforms among Gen Z include YouTube, Instagram, and Snapchat. Gen Zers turn to YouTube for more than ASMR and cat videos.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. But PR can speed up this process.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Navigate the Channel

JANUARY 8, 2024

For deeper insights on micro-moments, visit this Oracle blog. Video is also a versatile medium for conveying informational and educational content. Also, live streaming on platforms such as Facebook, Instagram and YouTube provides brands with an opportunity to interact with their audience in real-time. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Onalytica B2B

APRIL 6, 2017

Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Sprout Social

JULY 21, 2022

Community blogging sites. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Examples: YouTube Live, Facebook Live, Twitch and UStream. Community blogging sites. Should you focus on photos?

Social Media 145

Social Media Social Marketing Media Curation 145

Vidyard

JANUARY 8, 2015

Video’s a ‘rising’ medium. Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. We love Tim on: his blog or in person, of course!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Hubspot

FEBRUARY 4, 2021

It's why we've invested in publishing blogs, courses, ebooks, templates, and videos that help generate millions of visits to HubSpot every month. As we considered how we could keep meeting our customers' needs, we knew there was an opportunity to diversify the content we published and the mediums through which we delivered that content.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

ClearVoice

JUNE 24, 2021

Each day, almost 5 billion videos are viewed on YouTube alone. Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Testing various AI tools such as Contentyze and Anyword, both of which can generate captions, headlines, and even full bodies of text-based content (such as blog posts).

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things. I’m currently up-to-date with Version 4.3.3

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Anyword

JULY 14, 2021

Whether you need a post for your blog, a script for YouTube, or some engaging questions for Facebook or Instagram, a human copywriter can use AI to do the job in a fraction of the time it would take the same person on their own. How to use Anyword’s AI tools for blog posts, social media, and more.

Marketing AI 111

Marketing AI Copywriting Planning SMS 111

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. Instagram and YouTube still reign supreme. Influencer Marketing Hub ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SmartBug Media

MAY 6, 2020

Paid content discovery allows you to promote your blog articles within these types of widgets on other sites. Moz did a break down on the different features of their technology and some experiments they ran , and one secret sauce tip is to make sure you're only promoting your highest-converting blog/educational content.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Hubspot

OCTOBER 22, 2019

YouTube aficionado? You can publish on your websites and blogs, newsletters, and social media directly through Scoop.it. It will aggregate curated content for you across multiple WordPress blogs. Medium is an online publishing platform and social bookmarking site where you can publish and save posts to read later.

Digg 85

Digg Curation Ideal Customer Profiles Advertising Mediums 85

seo.co

FEBRUARY 8, 2022

Reuse and repurpose old content into new mediums OR. Give them a handful of general guidelines, but for the most part, let them create whatever they feel would be good for your blog— the final edit is yours. If you’re used to writing all your posts, try experimenting with a new mediums: podcasts and video. Use Interactive Posts.

SEO 98

SEO Content Dwell Advertising Mediums 98