Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. 2023 GTM Challenges Manoj : Great.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

ClickZ

FEBRUARY 11, 2024

Attention B2B marketers – change is barrelling at you like a freight train. In a few quarters, Google Analytics 4 will become the go-to platform for mission-critical data. It’ll supersede Universal Analytics, shifting the analytics landscape drastically.

Industry CMS 40

Industry CMS Lead Ranking Top of Funnel Marketing Analytics Tools 40

Optinmonster

DECEMBER 24, 2023

Testing and Validation : User flow diagrams are useful for testing the user experience. They can be used to conduct usability tests to validate if the flow is as intuitive as intended. If you’re marketing, you likely already have customer avatars. What’s likely to stop them from taking the next step in the conversion funnel?

Marketing Websites 67

Marketing Websites Marketing Analytics Tools Paid Search Agency Advertising Funnels 67

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Paid Content 96

Paid Content Linkedin Social Media Top of Funnel 96

DivvyHQ

JUNE 11, 2019

Content marketing is known for being challenging in the “measuring ROI” department. In addition, content marketing initiatives don’t typically have a defined end date like PPC or display ads. Only 22% of the least successful marketers measure their content ROI, compared to 72% of the most successful.

Top of Funnel 102

Top of Funnel Content Marketing Lead Ranking Marketing Analytics Tools 102

Optinmonster

APRIL 15, 2023

Sales Funnel Mapping You can also measure lead quality by putting your leads in a sales funnel. A sales funnel is kind of like a map that shows the journey a customer takes from the beginning to the end of the sales process. Think of it as a giant funnel with multiple stages or steps. Learn more about lead scoring.

Lead Scoring 58

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 58

The ABM Agency

JANUARY 8, 2021

Whether you realize it or not, B2B digital marketing relies heavily on search engine optimization—better known as SEO. Search engine optimization (SEO) is a marketing tactic that increases organic website traffic by optimizing websites and web pages to appear more frequently during relevant searches. Let’s get started. What Is B2B SEO?

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

Convert

APRIL 19, 2021

In particular, if your PPC is Google Ads. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Google Ads traffic is poised for conversions. Google Ads has purportedly leveled the playing field for advertisers with smaller budgets. How does it manage this? Here’s why.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Optinmonster

APRIL 15, 2023

Sales Funnel Mapping You can also measure lead quality by putting your leads in a sales funnel. A sales funnel is kind of like a map that shows the journey a customer takes from the beginning to the end of the sales process. Think of it as a giant funnel with multiple stages or steps. Learn more about lead scoring.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 52

SalesIntel

MAY 20, 2022

GTM, ABM, and Omnichannel are just fancy terms if they aren’t powered by relevant data on the backend. However, when businesses look to acquire data for their sales and marketing engines, they have little understanding of what type of data they want, how much it costs, or who the reliable providers are.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Here’s a chart that throws light on how brands carry out B2B email marketing and its best practices.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Read on to get some tips and insight that you can incorporate into your content marketing process.

Process 111

Process Lead Ranking Content Marketing Planning 111

DivvyHQ

JULY 23, 2019

Goal setting is arguably the most essential part of digital marketing. When creating these benchmarks for your digital marketing efforts, ensure that you align them with your overall company goals. Tip 2: Strategize Conversion Funnels. What current conversion funnels do you have? Tip 1: Set Data-Driven Goals.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Metadata

MARCH 16, 2021

I’m a marketer who does marketing to marketers. Experimentation and testing provide proof of marketing ROI and proof that you’re not wasting money. Sure, your marketing campaigns may still perform fine without experiments, but you’re leaving too many unknowns in the equation. I’m literally my own prospect.

Paid Search Agency 52

Paid Search Agency Planning Marketing Analytics Tools Lead Gen 52

Golden Spiral

APRIL 1, 2022

Think Beyond the Funnel. Funnel imagery permeates marketing. Fill the funnel with a lot of sales leads, then move on to ultimately reach a narrow, well-defined goal. It’s like catnip for sales and marketing teams. Sales may be sending more emails than marketers. But today’s process is in for a revamp.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Finally, we will cover measuring results and optimizing campaigns as well as analyzing data to refine your winning strategies for account-based marketing continuously.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Optimizing your pages, site, or brand offline means that you’re tapping into proven techniques that most marketers have been using for decades.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Convert

APRIL 4, 2022

This can lead to simple problems such as difficulty opening an accordion, pressing a button, or something significant that affects the entire funnel. A/B testing isn’t only about adding new elements to page variations and how these elements interact with each other and how they enhance overall site functionality.

Terms and Conditions 52

Terms and Conditions Marketing Analytics Tools Sample Paid Search Agency 52

Martech Advisor

NOVEMBER 22, 2019

Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue. That’s why they are in constant pursuit to simplify the conversion funnel, implement innovative growth hacks, and onboard conversion rate optimization (CRO) specialists.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Without a sufficient budget, your ads won’t show often.

PPC 92

PPC Lead Ranking Adwords Advertising Agencies 92

Convert

NOVEMBER 16, 2020

Hence, the p-value is a mathematical device to check the validity of the null hypothesis. Such analytical concepts don’t exist in most ad-hoc analyses. If you have a small set of visitors, you can still conduct A/B testing on email campaigns, social media campaigns, and even Google Ad Groups.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. 1) Your Own Marketing Sucks. So why the hell would a company hire an agency that doesn't prioritize their own marketing? 9 Reasons Your Retainers Aren't Bigger.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Without a sufficient budget, your ads won’t show often.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Convert

MARCH 10, 2021

5 Hidden Opportunities with Google Analytics. On your endless quest to improve your CRO, you’ve likely come to rely on Google Analytics as a handy KPI gadget. … It was a lack of proper Google Analytics experiments setup. Why Use Google Analytics? Don’t have Google Analytics set up yet?

Marketing Analytics Tools 94

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 94

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Without a sufficient budget, your ads won’t show often.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Those objectives include revenue, market share, branding, and lead generation objectives. How many qualified leads. Cost-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Directive Agency

APRIL 22, 2022

Key performance indicators (KPIs) are the building blocks that measure the success of your marketing strategy. When we talk about KPIs, Google Analytics (GA) tops the chart as a versatile tool to objectively monitor and measure website performance. What are Google Analytics KPIs? .

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics Google 52

Convert

MAY 16, 2022

The entire ecommerce sales funnel is pointed toward the product page. As the de facto landing page in several marketing scenarios, you may be nervous about making changes to your Shopify product page. A quick search on Google will show you a lot of marketers use “A/B testing” and “split testing” interchangeably.

Optimization 52

Optimization Product Top of Funnel Best Practices 52

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. We couldn’t agree more. So, what should you measure instead? Keep reading to find out.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Kevin Indig

JUNE 26, 2023

So, the easier we make it for SEO traffic to convert, the more Google might send us. What excites me so much about CRO is that it sits between marketing and product. Doing CRO “well” in 2023, simply put, means being in touch with business metrics at the top and the bottom of your marketing funnel.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Kevin Indig

MAY 8, 2023

Over the last few years, increases in ads, SERP Features, and direct answers pulled away clicks from organic results, but Google doesn't make it easy to understand these changes. Start amplifying your content today. More people see the result but don't click because something else seems to deliver a better result.

Traffic 145

Traffic Organization SERP CTR 145

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 201

eCommerce Tactics Budget Programs Work Management 201