Marketing Insider Group
DECEMBER 18, 2023
And who better to guide you through this than the pros who live and breathe effective content distribution every day? Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. You’re not just looking to catch someone’s eye.
Webbiquity
NOVEMBER 11, 2021
Once you’ve reached a comfortable penetration point in your original market, it’s time to scale. B2B digital ad spending has increased steadily year after year , suggesting a thriving but crowded market. To push past the competition, it will take more than funneling more money into your marketing efforts.
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Webbiquity
APRIL 18, 2024
These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.
Rev
MAY 31, 2023
It’s the common thread running through every marketing program and tactic. As a marketer, you likely depend on a variety of channels to generate leads, from online ads to trade shows and everything in between. The important thing is that you’re set up to nurture the leads down the funnel, regardless of where they start.
Webbiquity
MAY 30, 2023
2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.
Marketing Insider Group
OCTOBER 27, 2020
Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. Build a Content Strategy.
Webbiquity
APRIL 23, 2024
In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.
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