Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs?

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Convert

JANUARY 17, 2024

It relies too much on people’s clicking ads and organic results. Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. Researchers optimized content using different tactics and tested which of those on-page optimization tactics helped pages to come up in more AI answers.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Modern B2B

JANUARY 10, 2024

As good as you feel your content might be, do your potential customers feel the same way? Traditionally, gated content has been a cornerstone of B2B marketing campaigns, but traditions shouldn’t always be upheld for the sake of it. If you can’t offer that value, you should consider ungating your content.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Heinz Marketing

MAY 26, 2022

Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. To simplifying things, we are going to break up our metrics to measure videos by their purpose along the sales funnel (top, middle, bottom). Top Funnel Metrics (Awareness).

Cost Per Thousand 109

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 109

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Outgrow

JANUARY 9, 2021

How to Create Content Engagement Strategy With the Right Metrics. Content engagement is often taken as the holy grail for many marketers. Looking at content analytics can help determine if a strategy is working and make any adjustments necessary. But they can be valueless if they don’t fit in your marketing funnel.

Top of Funnel 105

Top of Funnel Marketing & Strategy Funnel Advertising Advertising Funnels 105

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. At the top of your funnel, content engagement is critical to lead generation and can make or break your conversions. You could be missing out on a wealth of leads because your content engagement is failing you.

Top of Funnel 98

Top of Funnel Lead Ranking Lead Scoring SERP 98

The Marketing Blender

NOVEMBER 30, 2023

You need to track and analyze the right data to identify what’s working and what’s not. Sales and marketing should complement each other, and there should be a clear handover process for leads to move smoothly through the sales funnel. Identify where leads drop off and make improvements to enhance conversion rates.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Oktopost

SEPTEMBER 21, 2023

This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Spammy posts While you may believe your company is the best, constantly posting company content and spamming your customers’ timelines won’t bring positive results.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Sharpspring

JUNE 15, 2022

Create diverse content , like videos and images to take up more space in your brand-driven SERPs. Customer feedback is important for content creation and sales funnel optimization. Your goal is to control as much of your branded SERPs as possible, so talk about your product and brand: Further reading: What is a Content Map?

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Zoominfo

JANUARY 13, 2021

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. Metrics to Track in Sales Reports. Long-term sales metrics.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” If it relates to your audience, your content should find a way to authentically relate and connect with them about that topic. to your content planning docs and content calendars.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Optinmonster

MARCH 11, 2024

Good marketing content has become a lot more engaging lately. It’s almost as if we’re not only looking at content, we’re experiencing it. The idea is that marketing content that mirrors games is better at engaging visitors. The Benefits of Gamification Marketing Gamified content makes your sales funnel better.

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Rev

MAY 31, 2023

Extra eyes will help you see your blindspots. As a marketer, you likely depend on a variety of channels to generate leads, from online ads to trade shows and everything in between. Chances are, the leads you collect will enter in different phases of the funnel depending on their “fit” and “readiness” to purchase. It’s normal.

Sales Management 78

Sales Management Lead Management Lead Ranking Lead Scoring 78

Choozle

NOVEMBER 3, 2021

Connected TV (CTV) is the perfect channel for your media mix if you want to launch eye-catching and meaningful creatives on the biggest screen in the house while utilizing trackable data to optimize marketing efforts later down the marketing funnel. But how the viewer engages with the content is very different.

Optimization 81

Optimization Campaigns Planning Funnel Advertising 81

Sprout Social

OCTOBER 25, 2022

It is the bedrock of your sales funnel. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Brand surveys.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Martech

FEBRUARY 18, 2022

“There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a lack of tracking for that content’s effectiveness, and wasted time on unproductive prospecting.”.

Sales Management 130

Sales Management B2B Sales Top of Funnel Work Management 130

Sprout Social

JANUARY 31, 2024

Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. You can keep a pulse on your top-performing content on your YouTube Studio dashboard. Also, which fell flat and the sorts of content your audience actually wants to see.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Here are 7 GTM Strategies for EdTech Marketing: 1. Focus on Search Engine Optimization (SEO).

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Sprout Social

JULY 25, 2022

Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. Creator or content creator is more common these days. Below are a few examples of influencer content in action. Sponsored content (#ad or #gifted posts). Reposting Instagram influencer content.

Paid Content 110

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 110

Martech

AUGUST 2, 2021

After a few focused hours, you’ll be ready to identify top converting queries , optimize on-page copy and site navigation, and craft compelling ad copy that engages and converts more users. Both tracks are included with your All Access pass… choose one to attend live and watch the other on-demand.). It’s all yours for just $149.

Peer-to-peer 106

Peer-to-peer PPC Landing Pages Bundling 106

SmartBug Media

SEPTEMBER 8, 2021

We already know how important it is to optimize your website for search engines so that your content shows up in search results and is viewed by users, but how can you create those same SEO benefits for the videos you create? Here are some tips from the panel: Create teaser videos that lead to the actual content you want to promote.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Litmus

MARCH 2, 2023

What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. Universal Analytics is the OG web analytics platform created by Google that tracks activity on and to your website. Basically: If you can create a UTM for the action, you can track it in Universal Analytics.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Scoop.it

AUGUST 25, 2022

This article will give you a birds-eye view of NLP and insights into its application in machine learning marketing and content creation. Some of the processes used to achieve this include: Content categorization : Create a document summary based on linguistics. Impact of NLP on Content Creation and Marketing.

Marketing AI 64

Marketing AI Process Top of Funnel Lead Ranking 64

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Content Standard

MARCH 5, 2018

” It’s a simple idea, and an elegant one that seems to apply just as much to content optimization as it does to music lessons as it does to just about anything else. ” Here lies the trouble that many content marketing teams run into today. Experience: What about your content keeps your visitors invested and reading?

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

Brandpoint

JULY 14, 2023

To do this, we need to take a closer look at your marketing funnel and customer journey to identify where social media comes into play: By setting specific and measurable goals, you create a foundation for evaluating the effectiveness of your social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Martech

MARCH 4, 2024

In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi These few pages are categorized a particular way in your content management system, so the setup is fairly easy. Keep track of the volume of each of your campaigns.

Marketing Automation Services 128

Marketing Automation Services Marketing Automation Work Management Automation 128

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 5.

Social Media 80

Social Media Template Work Management Marketing Management 80

DivvyHQ

JULY 23, 2019

If your content cannot be discovered, you risk losing the ability to connect with customers and grow your company. Whenever you are implementing any strategy in digital marketing (content marketing included), you should always have the company’s overarching goals in mind. Tip 2: Strategize Conversion Funnels.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

BenchmarkONE

APRIL 14, 2021

Pinning All Your Conversion Hopes on One Ad Type. With a $10 per day minimum ad spend, LinkedIn is one of the more expensive options for advertising on social media. But responding to the expense by creating just one kind of ad is a mistake. Multiple ads per campaign are allowable within the structure of LinkedIn advertising.

Linkedin 82

Linkedin Ads Eye-Tracking Funnel Advertising 82

Digilant

FEBRUARY 9, 2023

In this blog post, we outlined the remaining trends – covering topics such as video ads, the metaverse, third-party cookie depreciation, and more. So as not to miss out on opportunities to capitalize on these searches, advertisers need to start optimizing content for voice searches. Ready to learn more? Let’s dive in.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52