Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 113

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 113

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. .

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. tl;dr: You need to repost your content on social media.

Social Media 176

Social Media Top of Funnel Media Marketing Automation Services 176

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

Strategic-IC

NOVEMBER 10, 2020

In the past, key account marketing was used by larger companies to target a select handful of major accounts. It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders. Jon Miller, CEO and Co-Founder, Engagio.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Company culture or behind-the-scenes videos. Decide Which Types of Video to Create.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. The next step is to show them ads with content or offers that align with their stage in the funnel. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. These companies need to save cash where they can. In general, most tech companies have more office space than they need, regardless of size.

Marketing Budget 242

Marketing Budget Marketing AI Work Management Budget Programs 242

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Martech

DECEMBER 29, 2023

Cyber Monday, Cyber Weekend, and now, Cyber Week, are each an undeniably massive revenue driver for American companies. Despite the impressive numbers, these stats don’t necessarily spell out long-term success. All of the marketing efforts, discounts and expensive ads are just working to convince them to buy from you.

Top of Funnel 104

Top of Funnel Trust Marketing Digital Marketing Funnels Loyalty 104

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Lead Forensics

APRIL 3, 2024

In that situation, instead of varying your content by industry, you will generate content that is specific to one particular company. To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc. If you’re using social ads with a conversion pixel, then this is the place to add that pixel.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Schubert B2B

MAY 26, 2023

When it comes to doing business in the modern age, many companies are realizing the importance of digital marketing for B2B firms. Through a comprehensive digital marketing strategy, companies can increase their reach and generate leads that can drive sales. It’s no secret that companies collect a lot of data on their users.

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Marketing Insider Group

FEBRUARY 23, 2021

And 90% trust what other customers say about a company over what the company says about itself. In other words, having social proof like case studies, reviews, and testimonials on your website can help you move customers down the sales funnel. Case studies can also help boost SEO by adding more valuable content to your site.

Case Studies 271

Case Studies Case Study Studies Top of Funnel 271

The Point

APRIL 19, 2017

Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Martech

APRIL 29, 2022

“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference. We’ve seen a lot of new email subscribers through these signs,” she added.

Personalization 92

Personalization SMS Advertising Funnels Digital Marketing Funnels 92

Contently

SEPTEMBER 11, 2017

Content Marketing Institute founder Joe Pulizzi opened the conference by giving the audience a sneak peak at one big stat from the company’s annual research report, due out later this fall: Nine out of 10 people who rate themselves as successful content marketers are focused on building an audience. Build an audience.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Scoop.it

DECEMBER 30, 2021

Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. As per stats, 69% of buyers have accepted one or more cold calls in 2019. What is Sales Productivity?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Are your social ads driving any revenue? A funnel report to identify bottlenecks. Read our free SMB Guide to Sales and Marketing Alignment.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

NetLine

JUNE 21, 2022

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . Speed Kills.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Unbounce

JULY 7, 2021

To put that into context, over the last year alone, social media ad spend in North America increased by a staggering 92.3%. Google ads are getting steadily more expensive with CPC inflation , and we’re not just talking about the go-to keywords that were nigh impossible to get anyways. Look at how Netflix does it, for instance.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Optinmonster

APRIL 12, 2024

A case study is like an in-depth story about a particular customer’s experience with your company. Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. For example, Flywheel is a popular managed WordPress hosting company. In this case, Skates.co.uk

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Golden Spiral

MARCH 24, 2022

Is the issue with B2B ad conversions an industry-wide phenomenon or do some companies not produce ad content that works? I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. So then why did display ads account for 85% of U.S. Your Ads Are Just Noise.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Here’s another example from our own company. How can you avoid becoming one of those?

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. And here’s the kicker: You don’t want to use up half your budget for such a service.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Hubspot

MARCH 28, 2018

ModCloth uses their blog to move potential buyers through the marketing and sales funnel, just as it’s designed to do. While ModCloth customer service does offer an email option, the company also make employees available through a live chat option or by phone for those buyers wanting immediate service. Customer Service.

eCommerce 76

eCommerce Inbound Marketing Paid Search Agency Design 76

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. You can also conduct a secondary study by analyzing existing studies and compiling or visualizing the most impactful stats in your report. On your lead capture form.

Email Marketing 215

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 215

Lead Forensics

APRIL 3, 2024

In that situation, instead of varying your content by industry, you will generate content that is specific to one particular company. To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc. If you’re using social ads with a conversion pixel, then this is the place to add that pixel.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

Sharpspring

FEBRUARY 11, 2021

In the past, marketing teams were mostly focused on the top of the funnel and lead generation. Where most marketing focuses at the top of the funnel, growth marketing requires a deep dive into the whole funnel. Where most marketing focuses at the top of the funnel, growth marketing requires a deep dive into the whole funnel.

Growth Marketing 101

Growth Marketing Planning Top of Funnel Marketing Automation Services 101

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Why write descriptive content when you could show a buyer the value of your product/service or company in a way that is captivating and easily viewed anywhere? The repurposing possibilities are endless. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClickZ

JUNE 3, 2020

Social media ads saw the biggest set back while print and TV ads followed. TapClicks predicts increasing partnerships between telehealth businesses and Insurance companies. Major reasons why marketers pulled ads. Over 50% of marketers pulled social media ads. 42% of marketers pulled print ads.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

Rev

JULY 26, 2023

Howard’s agency specializes in demand gen, primarily with B2B technology companies, and he’s been in the agency business himself for 25 years. It takes more effort (and more money) to identify buyers who are making decisions in the short term when those buyers have no brand awareness and no relationship with your company.

Demand 60

Demand Tactics Optimization Lead Ranking 60

Content Standard

NOVEMBER 13, 2017

Maybe it’s the result of shortened attention spans, or maybe it has something to do with content creators and their ability to create compelling video ad content. Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length.

Research 94

Research Video Marketing Case Studies Top of Funnel 94

Oktopost

SEPTEMBER 4, 2020

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). So where should you spend your marketing dollars?

Linkedin 152

Linkedin Facebook Cost Per Click B2B Thought Leadership 152

SnapApp

JANUARY 24, 2019

Putting curated content in front of leads at every stage of the funnel allows you to learn more about their unique challenges, needs, and goals, and helps you understand where exactly they are in their journey. In fact, one study found that nearly 80 percent of companies that utilize personalization exceed their revenue goals.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics. They Like posts.

Ideal Customer Profiles 134

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 134