KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

ConvertKit

JULY 14, 2021

A message is received much better when it comes at the right place, at the right time, to the right person. You can take that connection a step further with email personalization, creating a custom experience in the inbox. What is email personalization? What you gain by personalizing emails. Let’s get started. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Customer Experience Matrix

APRIL 26, 2024

Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. More recently, we’ve seen interest in using customer data beyond marketing, which makes IT and data teams more interested in CDP projects.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth. Quick Takeaways.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

FunnelEnvy

AUGUST 8, 2022

Once companies have established a functional system for marketing, personalization is typically the next big leverage point to increase their return on investment. Successful personalization can have a significant positive impact on conversion rate and client satisfaction. Update Your Personas. Get Input From Users.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

Marketing Insider Group

JULY 14, 2020

There’s no denying that the recent pandemic has affected many businesses, big and small. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future. Highlight relevant products.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). So how can you be a business that people know, like, and trust? Propel them further down the sales funnel with white papers and webinars.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. 60% claim that marketing personalization plays a key role in improving lead quality.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Why Zemanta? Multiple targeting options (e.g.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Marketing Insider Group

OCTOBER 27, 2021

Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. No, but it can be. Let’s discuss.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Guest post by Lexie Lu. Optimize Your Working Space.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward. Businesses harvest email addresses from various sources to cultivate their prospect pool.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Many blame it on C-19.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Biznology

AUGUST 13, 2019

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. I guide these discussions with questions around areas we’re interested in but the main goal is to get a sense of the market. It turns out that personalization is a top of mind issue. It turns out that personalization is a top of mind issue.

Personalization 120

Personalization Top of Funnel B2B Class 120

ANNUITAS

OCTOBER 31, 2023

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. McKinsey recently shared that 70-80% of B2B decision-makers preferred remote human interactions or digital self-service. Look, some of the reps I have interacted with before are nice people. To name a few.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. To properly leverage intent data and efficiently drive more business, here’s what you need to know. Fortunately, intent data has become a mainstay among business analytics to do just that.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

APRIL 29, 2024

Doing this helps to drive your leads that you are in contact with further down the funnel. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. How can marketers use social intent data? What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Data cleaning shouldn’t be a once-a-year task.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. In all three examples above, the one common thing is personalization.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. These qualities are non-negotiable in today’s business world.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Valasys

JANUARY 8, 2024

The marketing industry is continually evolving in today’s fast-paced digital environment to stay up with customer tastes and technological breakthroughs. In this blog post, we’ll delve into the interesting areas of artificial intelligence in advertising and look at how it’s transforming the marketing landscape.

Marketing AI 40

Marketing AI Allocation Paid Search Agency Funnel Advertising 40

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

SnapApp

JANUARY 24, 2019

Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. That can be a tough concept to wrap your brain around, especially because marketers are often very numbers-driven.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Liveintent

APRIL 26, 2022

Personalization is no longer just the cherry on top of a good campaign sundae. As McKinsey & Company reported in its 2021 study, personalization matters now more than ever. Put more simply, email is the key to personalization. (In People expect personalized interactions from companies. ” 3.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B buyers are typically seeking long-term, scalable business solutions for their organization. B2B buyers need products and services that can grow at the pace of their business.

B2B 134

B2B Customer Satisfaction Lead Scoring Lead Ranking 134

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. So as B2B industries become more competitive, we need to find more effective ways to market our products and services.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? Personalizing the user experience (UX) is a great way to engage your customers and drive more revenue. But, like most things in life, eCommerce personalization takes time and energy. What Is Ecommerce Personalization?

eCommerce 101

eCommerce Personalization Examples Webinar Metrics 101

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

DealSignal

APRIL 17, 2024

In the ever-evolving realm of marketing and sales, staying ahead of the curve is paramount to success. With the rapid advancements in AI technology, businesses now have unprecedented opportunities to transform their strategies and elevate their performance to new heights.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Martech

MAY 30, 2023

You have likely seen this phrase in plenty of marketing blogs. But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. This is where reception marketing comes into play. The reception marketing solution?

Top of Funnel 94

Top of Funnel Paid Search Agency Planning Cold Calling 94