Why Personalization at Scale Can Make (or Break) Your Business
Contently
JANUARY 11, 2023
An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Become more relevant. Easy, right?
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