Litmus

JANUARY 27, 2022

Many marketers rely solely on segmentation, which is one of the top tactics used in email campaigns due to its proven effectiveness. But using a combination of both–segmentation followed by personalization–can be a powerful way to address your subscribers’ needs and beat competitors. What is email segmentation?

Segmentation 80

Segmentation Personalization Top of Funnel Brand Identity 80

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Brandpoint

APRIL 13, 2023

Then create a crisp and fun segment that provides an answer or solution. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Here’s an example from the International Center for Journalists , a nonprofit organization thanking its donors. These videos aren’t difficult to produce.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Salesforce Marketing Cloud

APRIL 21, 2022

Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. .

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Act-On

APRIL 26, 2024

But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We We’re constantly looking at performance all the way through the funnel, not just what gets us volume at the front end.” It’s just going to happen.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Moz

DECEMBER 20, 2020

Aside from failing to record important data, one of the best ways to screw up your analytics is to record the wrong thing and lump it in with all the times you’ve recorded the right thing. There are a huge number of ways you can track conversions in Google Analytics, and a huge number of ways to screw it up.

Analytics 79

Analytics Conversion Google CMS Development 79

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . We’ve been talking a lot lately about just how important segmentation is. Our videos and segmentation blogs are proof of that. What Is Segmentation?

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Examples of marketing automation The role of AI in automation What are marketing automation tools? Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. Use a marketing funnel strategy. The 3 Critical Phases of the Marketing Funnel There are many models varying in sophistication levels that offer ways to approach the marketing funnel. Three key phases of the marketing funnel drive this action.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? So, read up! . Why not try it?

Demand Generation Agencies 94

Demand Generation Agencies Top of Funnel Demand Generation Demand 94

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Custom funnels. Today, we’re looking at the UA 360 functions which are available in GA4.

Features 92

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 92

Marketing Insider Group

FEBRUARY 1, 2021

By learning everything you can about your current audience, you’ll better understand who you should target in campaigns and how likely your prospects and leads will make it through the sales funnel. B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. Analyze Your Sales Funnel.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Zoominfo

MARCH 9, 2021

While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. You aren’t the only one to think so.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! For example, let’s go back to the example of selling a marketing software. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

The Marketing Blender

MARCH 22, 2024

Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. It’s often ideal if you can focus your organic and paid keyword strategy on commercial or “bottom of the funnel” keywords that indicate your target audience is about to make a purchase decision.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

The ABM Agency

FEBRUARY 19, 2023

In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. What is an example of an ABM platform? It’s important to identify ideal customers, prioritize accounts, and segment them accordingly.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. What is an example of an ABM platform? It’s important to identify ideal customers, prioritize accounts, and segment them accordingly.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Martech

FEBRUARY 9, 2024

While buying ad spots and directly selling to members might not be the strategy, there’s undeniable value for brands willing to engage authentically. Sephora’s Beauty Insider Community is a prime example, transforming into a space where customers actively support and advise each other. Corey Haines’ Swipe Files.

Communities 104

Communities Top of Funnel Word of Mouth Enterprise Management 104

B2B Marketing Analytics

MARCH 5, 2019

Been working with the company for over a year, I know the sales leader personally who is one of those few leaders who truly understand nuances of sales/marketing data and leverage analytics to drive performance on a daily basis. Knowing this sales leader well, I had a feeling that something interesting was coming up and boy was I right!

Analytics 63

Analytics Cross-Selling Top of Funnel Advertising Funnels 63

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

FunnelEnvy

MARCH 18, 2024

By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more. Think about the Greek gods, for example. What are B2B Buyer Personas? Avoid attracting problematic clients.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

B2B Marketing Analytics

DECEMBER 14, 2020

MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of the MQLs is critical. and the growing number of buyers in the buying committees have resulted in lengthened sales cycles across all the segments from SMB to Enterprise.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Analytics Top of Funnel 59

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. What: Create advanced segments for your social media channels. For Twitter, look for “t.co” Name your segment appropriately.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

PathFactory

JUNE 21, 2023

Stage 1 | Experimental What it looks like: “We have a mediocre understanding of our customers’ various buyer journeys and we’re using a few analytics tools to track engagement. We’re tracking prospect data through analytics tools. Building content tracks for top/mid/bottom funnel segments depending on buyer journey.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

FunnelEnvy

MARCH 4, 2024

For example, a marketer can test adding a payment method to an e-commerce store to see if it increases or decreases average revenue per user. Other assets testers can analyze include landing pages, display ads, buttons, and headlines. Here are some examples: Time and resource intensive. Targeted ads.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Fortunately, intent data has become a mainstay among business analytics to do just that. This data is used to segment prospects into meaningful categories.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. For example, Sprout’s Suggestions by AI Assist feature helps you create engaging, brand-tailored posts in seconds by giving you three outgoing copy options.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

B2B Marketing Analytics

NOVEMBER 29, 2020

They are leveraging data and analytics to continuously optimize execution and demonstrate measurable results. They are relentless when it comes to leveraging analytics to validate their plans and demonstrate with numbers the impact their work is making across the organization. b) How much did we invest and what is the pipeline impact?

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Brandpoint

JULY 18, 2019

Adding a video to marketing emails can boost click-through rates by 200-300%. Then create a crisp and fun segment that provides an answer or solution. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Video is shared 1,200% more than links and text combined.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72